March, 2020

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REPLAY: Future-Proof Your Nonprofit with Audience-Centric Fundraising [WEBINAR]

Selfish Giving

We had a great webinar yesterday! We had over 300 registrants and 225 people showed up live! If you were one of those people in attendance, thank you! The team at Accelerist will be sending you a link to the FULL webinar soon. Brittany Hill had a lot of great suggestions and insights on what to do with your partnerships moving forward. My presentation, which followed hers, was all about how to strengthen fundraising for your partnerships AND your nonprofit.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance.

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Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). When she expressed concern about this to an outside consultant, the consultant replied, “In my experience, donors are lucky to get a postcard.”. Really? What nonprofit organizations should be saying is, “We’re lucky to have our donors.

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How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus? No, you should keep talking about what you know best and what your supporters still care about too, even if it’s not necessarily top of mind right now.

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Newsletter: COVID-19 & Growth Strategies for Partnerships ; Joann Craft Stores Open Doors for Mask-Makers ; Cowboy Museum Guard is Twitter’s Hottest Influencer

Selfish Giving

Today is the day! We have 200+ people registered. At 2pm ET, Brittany Hill at Accelerist and I are presenting. Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal Brittany will be giving you a roadmap to help your partnerships survive the next two years. And I'll be showing you how to build an asset that will help you raise money NOT JUST FROM companies, but from individuals and foundations as well.

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[FREE WEBINAR] How Nonprofits Can Use Crowdfunding to Raise More Money

Nonprofit Tech for Good

Date: Tuesday, April 21, 2020. Time: 1pm EDT / 10am PDT. Presented by: Jared Kylstad and Lauren Slocum , Charity Services Specialists at GoFundMe Charity. This webinar will walk you through the basics of crowdfunding for nonprofits. We will show how your nonprofit can leverage the trend of crowdfunding to increase donations and awareness for your cause.

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12 tips for fundraising during the Covid-19 coronavirus pandemic

Fundraising Coach

With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was "We don't think this is the right time to ask for money.". My general response? How dare you make a giving decision for a donor! It's up to the donor to tell you whether she wants to give or not.

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In Uncertain Times, Lean into your Brand

Mission Minded

It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded.

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COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar.

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Newsletter: Future-Proof Your Partnerships for New Normal ; Get John Haydon’s New Book ‘Donor Care’ ; Grow Your Twitter Following by 2000%

Selfish Giving

Make things better by making better things - Seth Godin Three BIG messages this week. 1. Brittany Hill at Accelerist and I are teaming up to present Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal. Not only will you get a roadmap to help your partnerships survive the next two years, but we'll also give you a plan so you you raise more money NOT JUST FROM companies, but from individuals and foundations as well. 2.

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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

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5 Ways to Use Your Smartphone for Social Good

Nonprofit Tech for Good

By Kaley Aposporos , Content Writer at GoFundMe Charity. As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions.

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What You Can Learn from 6 *Brilliant* Nonprofit Marketing Campaigns of 2019

Elevation

We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy , start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these causes, while also gaining creative ideas you can apply to your own nonprofit marketing plan.

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Find the Silver Lining: Connectivity During Coronavirus

Mission Minded

If there’s a silver lining, we’re going to find it. At Mission Minded, Amplify the Good isn’t just our tagline, The post Find the Silver Lining: Connectivity During Coronavirus appeared first on Mission Minded.

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Communicating about Coronavirus and Your Events, Part 2

Kivi's Nonprofit Communications Blog

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple of things with this post.

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Newsletter: Cause Marketing for Hedgehogs is a Real Thing ; Shell Gets Shelled Over She’ll ?? ; What Nonprofits Should be Doing During the Pandemic ?

Selfish Giving

A lighter newsletter this week as I'm busy teaching at the New Strategies Program in the Business for Impact program at Georgetown University. Yep, that's me in the duck costume.?? Curt Weeden , the founder of New Strategies and a corporate giving savant , called me a few weeks back and asked me if I would mind wearing a costume at New Strategies. I said sure!

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

You are the media. Yes you. You, your friends, your mom, your dad, your kids, your pastor, your teacher, your hair stylist, your car mechanic, and even your cat has the opportunity to be the media. We all know cats steal way too much time from the inter webs. Each of us has the opportunity to be the media. We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media atte

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

By Annisa Wanat , an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority is always governance, its members may also be the organization’s best spokespeople, fundraisers, volunteers, and technical experts.

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The Way Forward: Part 1 of 3 for Marketing Major and Legacy Gifts in the Coronavirus Era

iMarketSmart

1. Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs. A lot of nonprofits are letting panic cloud their long-term thinking.

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Do You Have Your Priorities Straight?

Mission Minded

“If something is strategically important, develop and implement it using the tools at your disposal as quickly as possible. And. The post Do You Have Your Priorities Straight? appeared first on Mission Minded.

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8 Awesome Nonprofit CRM Options for Your Organization [UPDATED 2020]

Elevation

Your organization should be using a CRM, or Customer Relationship Manager, to simplify some of the administrative demands. With a large number of people in your network, you can’t get by without a way to keep track of all of them. Especially as a nonprofit, keeping an accurate and updated record of your donors, volunteers, fundraisers, event attendees, etc. is crucial.

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Newsletter: Get Your 15-Point Contract Checklist ? ; Growing Partnerships When Coronavirus is Spreading ; Does Your Nonprofit Use “Phygital” Marketing?

Selfish Giving

Legal eagle Karen Wu just finished the third installment of her four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last year. This time, Karen is answering your questions on contracts. The four questions Karen answered are: 1. We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!

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What Are Gaming Fundraisers and How Can They Raise Donations for Your Nonprofit?

Nonprofit Tech for Good

By Kayla Matthews , writer at ProductivityTheory.com and journalist dedicated to helping others better their productivity. The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Which Core Topics Do We Talk About Now?

Kivi's Nonprofit Communications Blog

Every nonprofit communicator should have a list of what we call Core Topics or the topics you want to be known for and that you will talk about often in your content marketing strategy. Let’s say you have a list of 5-10 core topics. How do you decide when to talk about each one of them? When does Topic A get more attention than Topic B? You can’t talk about everything all the time, so you need to sort out what makes the most sense.

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Why Your Capital Campaign Needs a New Communications Plan NOW

Mission Minded

You did your feasibility study. You partnered with your lead donors. You planned for everything. But not this. Whether you. The post Why Your Capital Campaign Needs a New Communications Plan NOW appeared first on Mission Minded.

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6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy

Elevation

Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy ourselves in the process.

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Navigating These Uncertain Times

Ann Green

It’s an understatement to say the world is going through a difficult time. I hope everyone is doing okay and staying healthy. Even though we’re practicing social distance, among other things, it’s perfectly normal to feel anxious during these uncertain times. I had planned a post on donor newsletters, which seems trite given what’s going on. You and your nonprofit organization have a lot to worry about.

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Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Does your audience need more content from you? The answer is pretty simple. It's no. Do you wake up in the morning and think… Ooooh my goodness, I can't wait to open my email and read more content” “I am so excited for brands to be spamming my Facebook and Instagram news feed” “I can't wait to get another 20 spam LinkedIn invitations asking me to book an appointment on their calendly” I'm eager to read those Twitter spam DMs.

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Planning a Golf Fundraiser in Uncertain Times: Technology Offers Time Savings & Flexibility

Nonprofit Tech for Good

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Will venues be open? Will supporters be willing and able to attend? Will it be socially responsible to host an event?

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Make Your Office More Comfortable – Wherever It Is Now

Kivi's Nonprofit Communications Blog

Kivi originally shared what hygge is and this helpful list back in November of 2018. But first off, let’s define hygge: Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.

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The complete guide to social media listening for nonprofits

Socailbrite

Take advantage of social media monitoring tools to advance your nonprofit’s cause. Editor’s note: Awario is offering 50% off its Pro and Enterprise plans to any nonprofit. Head over to awario.com and let the team know that Socialbrite sent you. Post by Julia Miashkova. Social Data Analyst, Awario. D oing good requires goodwill — plus the right tools.

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Don’t Redesign Your Website (Yet)

Mission Minded

You may look at your nonprofit’s website and worry that it looks woefully out of date. Maybe it doesn’t function. The post Don’t Redesign Your Website (Yet) appeared first on Mission Minded.

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3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

iMarketSmart

Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out what fundraising metrics your nonprofit should track and measure. No two websites seem to offer the same suggestions, making it difficult to know what’s really worthwhile.

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Your Audience Doesn’t Want More Content From You

Pam Moore

Does your audience need more content from you? The answer is pretty simple. It's no. Do you wake up in the morning and think… Ooooh my goodness, I can't wait to open my email and read more content” “I am so excited for brands to be spamming my Facebook and Instagram news feed” “I can't wait to get another 20 spam LinkedIn invitations asking me to book an appointment on their calendly” I'm eager to read those Twitter spam DMs.

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