Selfish Giving
JUNE 7, 2012
This is a guest post from my friend and nonprofit colleague David J. Neff. It’s back! The Lights. Camera. Help. Nonprofit Film Festival is seeking PSAs, short films and features that focus on good. If your favorite cause has a film that highlights the work being done to make the world a better place community, Lights. Camera. Help. wants to see it.
Nonprofit Tech for Good
JUNE 11, 2012
If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. As soon as you learn and become comfortable with a tool set, it’s replaced with a new one. The best social media managers will adapt quickly, embrace a state of constant learning, and not allow themselves to become easily agitated by modern nonprofit technology.
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The Agitator
JUNE 5, 2012
That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! Social Media Does Not Equal Fundraising! Says Gopin: “If you’re going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.”
Nonprofit Marketing Blog
JUNE 13, 2012
The 2012 Millennial Impact Report - a survey of more than 6,500 people ages 20 to 35 - shows 75% of millennials donate (in small amounts), 70% have fundraised for their favorite causes and most give for reasons that span generations—they have a relationship with the cause. The survey, which was conducted by Achieve and Johnson, Grossnickle, and Associates, yielded these additional results and implications: 1.
Fundraiser Ideas
JUNE 19, 2012
As someone who loves to incorporate the Internet into my fundraising events, I have found many useful online resources for fundraising teams. One of these resources is a free fundraising website platform. There’s actually many of them available online if you know where to look. I’ve tried a few of them, and found some to be better than others. The following are seven of my favorite free fundraising websites. #1: GoFundMe.com.
Fundraising Coach
JUNE 19, 2012
For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn’t mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can still motivate a gift. Here are some steps I shared last week with my Fundraising Kick subscribers that will help you get on the phone and ask for money!
Selfish Giving
JUNE 29, 2012
I’m happy to announce the release of my new book, QR Codes for Dummies. It was a really fun book to write! As many of you know, I love the intersection of cause and mobile technology and QR Codes are right there connecting the two. . You can download a sample chapter here. Enjoy. Of course, you can buy the full book at Amazon or wherever wicked awesome books are sold. .
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The Agitator
JUNE 28, 2012
Jeff Brooks at Future Fundraising Now just wrote a post, Don’t get too excited by survey on Millennial giving. He’s warning against hyperventilating over a recent report, Millenial Impact Report , based on the survey research that Jeff loves to hate (as opposed to hard data), that enthuses over giving by the age 20-35 set. He estimates that for most nonprofits, less than 5% of donors are under age 35.
Nonprofit Marketing Blog
JUNE 15, 2012
A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011. Overall fan page growth of nonprofit Facebook pages was also massive – with nonprofits on average having 70% more Facebook fans by the end of 2011 than the beginning. What’s interesting is we’ve seen the same thing at Network for Good - animal organizations are stars at social fundraising.
Fundraiser Ideas
JUNE 26, 2012
I’ve always found fundraising events to be a good time. I meet hundreds of people, and really get to use my fundraising skills to collect money for a good cause. One of the most important things I always remind myself of, though, is that it’s not all about having fun; there’s a lot of work involved. Your fundraising event could create a foundation for many successful fundraisers in the future.
Fundraising Coach
JUNE 5, 2012
Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). People tell me they find the “ten tactical tips,” the actual examples of email, and the overall strategy helpful.
Selfish Giving
JUNE 27, 2012
There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. It’s authored by Philip Kotler, David Hessekiel and Nancy Lee. I don’t know Philip and Nancy, but I know a lot about David. David has been a friend and mentor of mine for many years.
Nonprofit Tech for Good
JUNE 21, 2012
Date: Thursday, September 27, 2012. Time: 2-3:30pm :: Honolulu (Wednesday, September 26). 5-6:30pm :: San Francisco (Wednesday, September 26). 7-8:30am :: Bangkok, Hanoi. 8-9:30am :: Hong Kong, Singapore. 9-10:30am :: Seoul, Tokyo. 10-11:30am :: Melbourne, Sydney. 12-1:30pm :: Auckland, Wellington. In Africa, Europe, the Middle East? Click here. Cost: Free.
The Agitator
JUNE 14, 2012
Generally on Fridays, Tom and I like to send you into the day with gentle thoughts – not to spoil your weekend. But, this Friday we urge you to do some weekend thinking and worrying. Worry about whether your organization is truly ‘donor-centric’ or whether, and how much, you’re abusing your donors. How do you know if you’re not meeting the donor-centric test?
Nonprofit Marketing Blog
JUNE 1, 2012
I’m at the Cause Marketing Forum and one of the more interesting sessions was The Perfect Pitch. Three marketers and cause advocates were asked to pitch a cause ( Citizen Schools ) to a potential corporate partner on why they should care - and take a meeting about a cause marketing campaign. Here are the three factors that made for a winning pitch. 1.
Fundraiser Ideas
JUNE 27, 2012
Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites. PayPal.com – PayPal is the leading payment-transferring website on the Internet. Donors can make donations to you instantly from the convenience of their home.
Kivi's Nonprofit Communications Blog
JUNE 6, 2012
Beth Ann Spiegel. “Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Beth Ann Spiegel shares some tips on how to get your colleagues on board. ~Kivi. Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County.
Selfish Giving
JUNE 28, 2012
[Audio clip: view full post to listen]. Today on Cause Talk Radio , we chat with legal experts Kristalyn Loson and Jonathan Pompan , both lawyers in the advertising and nonprofit practice at Venable LLP. From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode.
Nonprofit Tech for Good
JUNE 12, 2012
Date: Wednesday, July 25, 2012. Time: 8-9:30am :: New York, Toronto. 1pm-2:30 :: Dublin, London. 2-3:30pm :: Amsterdam, Cairo. 3-4:30pm :: Doha, Jerusalem, Nairobi. 4-5:30pm :: Abu Dhabi, Dubai. 5:30-7pm :: Mumbai, New Delhi. Cost: Free. How to Register: Register Now! Presented By: Heather Mansfield. The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers, and even though most nonprofits now regularly use social media in their online fun
The Agitator
JUNE 27, 2012
‘HENRY’ stands for Higher Earning, Not Rich Yet. These are folks earning $100-$250k, although this includes a lot of two-income households. I used to be one; however, now I’m neither higher earning nor rich … nor likely to be. Disqualified. But I digress. This article, The Return of the Newly Affluent , describes some of the characteristics of HENRYs, a group in the sweet spot for many charities and nonprofits.
Nonprofit Marketing Blog
JUNE 12, 2012
Are you chasing an idea, donor or initiative with great determination? Fantastic – unless it’s time to abandon the hunt. This past weekend, I was reading a piece by Tony Schwartz that shared four questions to ask yourself when you’re wondering whether your persistence is wise. It was especially important for me to read his thoughts, because I definitely err toward fanatic determination.
Fundraiser Ideas
JUNE 13, 2012
When people think of fundraising, they often think of a large organization hosting a huge event. However, you don’t need lots of volunteers to successfully raise funds. Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Have each member make a couple of different treats and then host your sale at an event with lots of foot traffic, like a school open house. 50/50 Raffle – You only need one person
Kivi's Nonprofit Communications Blog
JUNE 20, 2012
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too. I also shared it in my weekly e-newsletter this morning.
Selfish Giving
JUNE 19, 2012
[Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
Nonprofit Tech for Good
JUNE 13, 2012
Like nonprofits, I am generally thrifty. Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Was it worth it? Would I do it again? Sorry Facebook. The answer is no. Not for $30 anyway. The Return on Investment (ROI) was not significant enough to make me a convert. For $3? Absolutely!
Getting Attention
JUNE 25, 2012
Great Words Promoting Good Causes. ENTER NOW. I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies) ! With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org —in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines.
Nonprofit Marketing Blog
JUNE 25, 2012
Chase Community Giving is back for a fifth season. Since the program’s inception, Chase Facebook fans have helped more than 500 nonprofits receive a share of over $20 million in Chase grants. So how can your organization participate? 1. Make sure your supporters know about the contest – and if they are Chase customers, they can nominate your organization by July 9.
Fundraiser Ideas
JUNE 14, 2012
Fundraising has become one of my biggest passions. I have been part of a fundraising team for many years, and continue to lead fundraising events to this day. Along the way, I have picked up many secrets to fundraising that I would like to share with you, so you can have the same success as I’ve had. Secret #1: Good Leadership. The first year I was part of the fundraising team for my daughter’s school , I noticed something interesting about it: There was no leader.
Kivi's Nonprofit Communications Blog
JUNE 18, 2012
Robin Dixon of the Firelight Foundation. I’ve written before about the concept of newsjacking – or getting your organization and its point of view included in the updated versions of news stories, often hours or days after they first break. You have to be fast on your feet to newsjack. What’s easier to do is to prepare your response to a big story that you know is coming up.
Selfish Giving
JUNE 7, 2012
[Audio clip: view full post to listen]. In this episode of CauseTalk Radio , Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application.
Nonprofit Tech for Good
JUNE 20, 2012
Through September 21, 2012 all social media and mobile technology webinars for nonprofit organizations will be offered at discounted rates (View Current Webinar Schedule ). You can purchase a combination of registrations for webinars already scheduled and/or credits for webinars that are not yet scheduled. Please note that all eight webinars rotate on a regular basis, so if current dates do not fit your schedule you can still take advantage of this special by purchasing webinar credits for fu
The Agitator
JUNE 24, 2012
Last week we triggered a robust discussion of optimum website Donate pages. Lots of good suggestions, reported here , including specific examples various readers recommended. Just how valuable are those pages? Consider this finding from Penelope Burk’s recent donor survey , looking at nearly 12,000 donor/respondents in the US (more in Canada) … 83% of respondents said they conduct research on not-for-profits that they are considering for support and the most common way they do this i
Nonprofit Marketing Blog
JUNE 20, 2012
Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. A total of $298.4 billion was donated, rising from the previous year by 4%—but that equals just 0.9% after adjustments for inflation. Individual giving grew 0.8% after inflation.
Fundraising Coach
JUNE 22, 2012
I’m thrilled to announce the launch of FundCoaches.com ! Have you noticed how hard it is to find high quality, extremely practical, and affordable fundraising training? That inspired me to work to make it ridiculously easy for people to get fundraising training. I offer books, DVDs, and downloads in addition to presenting in-person around the world.
Kivi's Nonprofit Communications Blog
JUNE 13, 2012
I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden. Here’s how they describe the project: They’ve apparently had quite a diverse group of characters in the mix, leading to some less than politically correct tweets — which is how they ended up on the Colbert Report, nat
Selfish Giving
JUNE 14, 2012
[Audio clip: view full post to listen]. In today’s episode , we chat with Craig Bida , Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications , to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. Don’t know the difference yourself?
Nonprofit Tech for Good
JUNE 18, 2012
Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). That said, I have not yet been able to successfully host a Google+ Hangout primarily due to the fact that every attempt to do so thus far has been a spontaneou
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