February, 2021

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Newsletter: How to Prospect Like a Boss ? ; IHOP Cancels National Pancake Day, Still Supports Charity Partner ; How One Nonprofit is Fighting Fake News

Selfish Giving

Two things this week. 1. Join us TODAY at 2pm EST , for a Cause Docs Zoom clinic with Brittany Hill , Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships. BONUS: Everyone who attends today's clinic will receive Prospect Like a Boss , volume one of Accelerist's new Corporate Partnership Playbook Series.

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[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Date: Tuesday, April 6, 2021. Time: 1pm EST / 10am PST. Presented by: Doug Scott , Founder & CEO of Tectonic Video. Cost: Free. Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging.

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Trending Sources

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Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Kivi's Nonprofit Communications Blog

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent. 2020 Email Deliverability Benchmark Study.

Marketing 126
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We're not selling t-shirts

Fundraising Coach

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills. But when all we do is transactional, we have to keep looking for new people to ask. Our work is transformed when we engage in the deeper, far more rewarding, process of getting to know our donors and finding out what they value.

Values 122
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Let Your Donors Know How Much You Appreciate Them

Ann Green

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is harder now, but you need to ramp up your gratitude practice.

Culture 120
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20+ Nonprofit Tools You Need to Get Your New Nonprofit Up and Running

Get Fully Funded

Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier. There are SO MANY nonprofit tools out there, all promising to make your work easier as you grow your new nonprofit. The key is to find the right tool for the right task. . Yet, sorting through options can be overwhelming. Some tools are free, at least to start.

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Newsletter: Fill Your Pipeline with the Perfect Prospects ; Cause Product vs. Purchase-Triggered Donation ; Double the Time Prospects Spend on Your Case Studies?

Selfish Giving

The docs are back! No, we can't heal the broken hearts ??of Kansas City Chiefs fans (or Patriots fans for that matter) ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining us this month is Brittany Hill , Founder of Accelerist. Many of you know Brittany well. She's a supahstah!

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5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. But sometimes, it’s also good to frame the conversation around mistakes to avoid. Here are five that quickly come to mind. Not choosing and prioritizing. Trying to reach everyone about everything all the time is a disaster.

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Effective Tips to Help Make Your Payroll Processing Easier

Nonprofit Marketing Insights by GlobalOwls

Effective Tips to Help Make Your Payroll Processing Easier. Are you looking to make your Payroll processing easier? Check out our tips below and work smarter. In Germany, the relations between employees and their German employers are stringently regulated under the employment and labor laws of the country. The employees working in a company need to have employment contracts in place that reflect key areas of the employment relationship.

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Ask Rita: Can Our Paid Employees Also Do Volunteer Work for Us?

Blue Avocado

Dear Rita: We operate a nonprofit housing clinic for homeless persons. The pandemic, along with the holidays, has inspired some of our employees to inquire about doing extra work for us as volunteers. We don’t normally use volunteers. However, we appreciate the offers of help from our staff and could certainly use the extra help […]. The post Ask Rita: Can Our Paid Employees Also Do Volunteer Work for Us?

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. You don’t have much time to do so. Studies have found that most website visitors leave within 10 seconds, and the vast majority are gone within 20 seconds. .

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Newsletter: Winning with Corporate Partners in 2021 Begins Today ; How to Hire Your Team’s First Marketer ; NFL, Nike Court a New Football Market: Girls

Selfish Giving

Two announcements this week. 1. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here! Looking for a global perspective on nonprofit and for-profit partnerships?

Marketing 130
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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing.

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Collaborating and Working Remotely: Advice from a Nonprofit Communications Director Who’s Done It For Years

Kivi's Nonprofit Communications Blog

Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year. The advice was so great, I asked Anna to share it more broadly. So, she recorded this 20-minute video for you. You can also see her slides here , as well as a blog post that the staff wrote together: Our Top Tips fro 12+ Years of Remote Working.

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What Will Your Team Gain From Working at Home?

Mission Minded

Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.

Culture 95
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How to Use Asset-Framing to Strengthen Nonprofit Work

Blue Avocado

In The Antidote, a new documentary created in response to growing divisions of our times, award-winning filmmakers John Hoffman and Kahane Cooperman tell the stories of nine ordinary people using “kindness, decency, and the power of community” to find solutions. If that’s a little too vague to be helpful, let me zero in on a […]. The post How to Use Asset-Framing to Strengthen Nonprofit Work appeared first on Blue Avocado.

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Analyzing Budgets and Saving Money at a Nonprofit

Get Fully Funded

A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. Afterall, nonprofit is your tax status, it shouldn’t be your business model. Let’s focus on “saving” money by exploring 8 ways to cut costs that are easy to start today.

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Newsletter: Join Me at Corporate Partnerships Everywhere ; Five Video Ideas to Generate Partnership Leads ; Is Clubhouse a Gold Mine for Nonprofits?

Selfish Giving

Three things this week. 1. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you either don't want to miss or should listen to again! You can watch the replay here. It's well worth your time. 2. I'm excited to be part of the first-ever international conference dedicated to corporate-charity partnerships.

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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

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Day in the Life of a Nonprofit Communicator – Lindsey Williams

Kivi's Nonprofit Communications Blog

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.

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How to Engage Donors to Keep Them Giving Year After Year

Ann Green

By Korrin Bishop. As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit. With the upfront investment you put into cultivating donor relationships , you might be wondering how you can turn those first-time donors into supporters who give to your mission each year. Engaging one-time donors to become recurring donors has a lot of value.

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How Partnerships Help Nonprofits Stand Out in the Race for Funding

Blue Avocado

One strategy that charitable organizations can adopt in the face of rising competition for donations is placing a greater emphasis on innovation through partnerships. Partnerships are an opportunity to step up, tune out the noise, rethink funding priorities, and advance the common good. This article provides steps and a workbook to help you form effective […].

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8 Reasons Data Privacy Should Matter to Your Nonprofit

Elevation

2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising?

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Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue.

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6 Benefits of Launching a Website for Your 2021 Golf Fundraiser

Nonprofit Tech for Good

By GolfStatus.org – an event management platform specifically for golf fundraisers. Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. As virtual events continue into 2021 and the outlook for traditional in-person fundraisers looks bleak, golf tournaments have become especially crucial for nonprofits large and small.

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Mixed Links for Nonprofit Communicators _ February 12, 2021

Kivi's Nonprofit Communications Blog

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.

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Guest Post: Why it’s worth allowing volunteers to lead (even when it’s uncomfortable)

Twenty Hats

For CVA Krista Gilmore, the point of volunteer management is to cultivate volunteer leaders. Give away the good stuff. That was the advice I received 25 years ago from an experienced volunteer director. I was new to a children’s ministry position and had little experience managing volunteers. But I was eager to learn and determined to do a good job.

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Celebrate Black History Month Using Brand Values

Mission Minded

Leaning on your brand will not only help you identify what to communicate, but how to communicate about it in a way that is authentic to you. The post Celebrate Black History Month Using Brand Values appeared first on Mission Minded.

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4 Powerful Marketing Tips for Fundraising Organizations

Elevation

Refining your marketing techniques is key for reaching your nonprofit fundraising goals, but organizations often put marketing on the back burner. With all the other tasks you may supervise in your leadership role, from managing volunteers to retaining the support of major donors, it’s common for marketing to take a back seat in your nonprofit's overall strategy.

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The Anatomy of a Great Donation Page

NonProfit Hub

Since the beginning of the COVID-19 pandemic, nonprofits are relying more and more on their website to communicate with constituents and solicit much-needed donations. With continued restrictions on in-person events, having a well-designed donation page is essential for fundraising. Here are some tips on the anatomy of a great donation page. A good donation page will enable supporters to give to your cause but a GREAT donation page will maximize your online gifts.

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On the Road to Better Donor Communication

Ann Green

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.

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So What? Making Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

The amount of email sent each year is in the billions and is only going up. See this projection : Source: [link]. So how will you make your way through the clutter in everyone’s inbox and stand out? By answering the question: So What? Why should I care about your email (or social media post or direct mail appeal letter for that matter)? You answer that question by making your messaging as relevant as possible to the people you are communicating with.

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Top 5 Risks of Fundraising Registration Non-Compliance

Foundation Group

The post Top 5 Risks of Fundraising Registration Non-Compliance appeared first on Foundation Group®.

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New York Nonprofit Employees Get Additional Paid Sick and Safe Leave Rights, Part 1

Blue Avocado

New York State’s Paid Sick/Safe Leave Law (“NYSPSSL”) took effect on September 30, 2020. NYSPSSL, which amends New York State Labor Law (Section 196-b), requires all employers in New York State (nonprofit and for-profit organizations, alike)—regardless of size—to provide employees with a minimum of 40 hours of paid or unpaid job-protected sick or safe leave […].

Law 53
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Your main website sucks at raising major gifts – and here’s why

iMarketSmart

Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true that donors need to have belief and confidence in your organization to help them achieve their philanthropic outcomes. But VIPs don’t want to be beleaguered with how great you and your organization are.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority!

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How to Screen Funding Partnerships for Brand Risk

Mission Minded

Is your nonprofit willing to accept donations no matter where they come from? What are the tradeoffs? The post How to Screen Funding Partnerships for Brand Risk appeared first on Mission Minded.