October, 2019

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5 Ideas to Take Your Social Impact Program Further, Faster [SPONSORED]

Selfish Giving

Is your program or partnership in need of a refresh, or a new, innovative idea to take your impact to the next level? Whether you are a company or a nonprofit, we can all use an infusion of new strategic ideas to drive greater awareness and engagement for social impact efforts. With the launch of Cause Booster , Selfish Giving’s and Rocket Social Impact’s new offering to create fresh, action or revenue-driving concepts for clients on a tight budget or timeline, we’re sharing five ways to give yo

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48 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. By shopping at any of the 48 online stores listed below, socially conscious and ethical consumers can channel some of their consumer spending power into the nonprofit sector and the Greater Good. For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org.

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[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.

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7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects.

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Does Your Board Have to Approve Your Brand?

Mission Minded

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded.

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Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don't want to wait in line or even wait for a mobile web page to load on our device. It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles.

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Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Thanks for your patience waiting for the results of the Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.

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5 Reasons to Invest in Your Nonprofit Website

Elevation

Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your organization share the same perspective.

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Social Media and Newsletter Ideas for November 2019

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

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Can a Book Make You Better?

Mission Minded

This week, as Book Lovers Day approaches, our Mission Minded team members are thinking about one of our core values: The post Can a Book Make You Better? appeared first on Mission Minded.

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3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master

Pam Moore

Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.

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Newsletter: 5 Halloween Costumes for Cause Marketers; Budweiser Launches Halloween Mugshots for a Cause ; Is ‘The Watcher’ Watching You?

Selfish Giving

Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?! With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday. You probably have a few partnerships of your own waiting in the wings!

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Muslim Giving 101: An Introduction for Fundraisers & Nonprofits

Nonprofit Tech for Good

By Rafia Khader , Program Manager at the Lake Institute on Faith & Giving and Managing Editor of the Journal of Muslim Philanthropy & Civil Society. Faith and giving are intrinsically tied with one another. It is this idea that propels the work of Lake Institute on Faith & Giving at the Indiana University Lilly Family School of Philanthropy.

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Impact Storytelling - translating data to action

Fundraising Coach

Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher's experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies' findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.

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Communications Directors: “Doormat” Isn’t in Your Job Description

Kivi's Nonprofit Communications Blog

Doormats get walked on all day long. You don’t want to be a doormat. And yet, all too often, we see nonprofit communications staff behaving in ways that reinforce these “let me wipe my dirty feet all over you” bad behaviors in others. You might be a doormat — or at a minimum, sending doormat signals — in your nonprofit communications job if you.

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Nonprofit Insurance Worst Practices

Nonprofit Fixer

Continuing our series on “worst practices,” below is a partial list of mistakes to avoid when using nonprofit insurance. Forgetting to get Director and Officer (D & O) Insurance for your board. Board members should have an expectation that in exchange for non-compensated board service, a basic level of risk mitigation will be provided for their voting.

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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term.

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Newsletter: 7 Clever Cause Activations for the Fall ; How to Warm Up Cold Email Subscribers ; Chobani Launches New ‘Charity Flavor’ with American Farmland Trust

Selfish Giving

This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email. Nearly 42% said they prefer to hear from a nonprofit via email from the organization, and 20.5% said an email from the organization would inspire them to give again.

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[FREE WEBINAR] How Nonprofits Can Make Their Fundraising Campaigns More Social

Nonprofit Tech for Good

Date: Tuesday, November 12, 2019. Time: 1pm EST / 10am PST. Presented by: Lightful. Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform. This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns.

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4 Questions To Help You Prioritize Fundraising Tasks When You’re Pressed For Time

TakeTwo Services

If you are doing your job well as an Executive Director or Director of Development, you are getting pulled in a million different directions at the same time, all the time. That’s because you are, rightly, involving many different stakeholders in your work and giving them unique ways to stay invested. However, priorities can become skewed when everyone believes their project is most important.

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3 Nonprofit Email Unsubscribe Pages That Might Inspire You

Kivi's Nonprofit Communications Blog

You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. yet. You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process.

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Impact Storytelling – translating data to action

Fundraising Coach

Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher’s experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies’ findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.

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Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any markete

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Newsletter: The Perils of Ignoring Cause Marketing Regulations ?? ; Keds, Fashion Designer Release ‘Hysterical’ Shoe You Can Wear to Vote ; Does Your Nonprofit Need Its Own Flavor?

Selfish Giving

Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.

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An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. To date, more than 50 million donors have given over $5 billion through the GoFundMe fundraisers. The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals.

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3 Questions To Help You Prioritize Communications When You’re Pressed For Time

TakeTwo Services

The title of this blog post should really read “Three Questions That Help You Prioritize Communications When You’re Pressed For Time, as in All The Time.” Because let’s face it, there’s no real downtime or slow time when you work for a nonprofit. There are times when you’re not as busy as the rest of the time, when you’re rushing about in ten different directions trying to make your deadlines, deadlines, deadlines.

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How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts. We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications.

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Executive Director Worst Practices

Nonprofit Fixer

Continuing our series on “worst practices,” below is a partial list of worst practices in nonprofit executive leadership. These are directed at executive directors themselves. Seeing your board members in an adversarial way instead of as partners. The best-run organizations treat the ED and the board roles as partners. Failing to invest the necessary time in building trust and rapport with your chair and your full board (hint…do more of it).

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Choosing a Consultant? 7 Critical Questions to Ask First

Concord Leadership

Between endless paperwork, heading multiple projects, and generally running a tight ship, most organizational leaders have a lot on their plates. For growing organizations, leaders have to be able to adapt quickly to rally their teams around new initiatives, and their organizations can’t afford to follow faulty strategies. That kind of effective leadership requires training […].

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From Good to Great - Better Fundraising Offers

Lets Talk Nonprofit

Have you heard of the 40-40-20 rule? It has HUGE implications for your fundraising success. For years, direct mail marketers and advertisers have followed this cardinal rule. The "40-40-20 rule" states that the success of any campaign ultimately depends on these three factors: 40% on the audience (for you, that's your mailing list). 40% on the "offer" you present to that audience. 20% on the "creative" (the presentation, design, etc.).

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of tran

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MarketSmart + The Giving Institute

iMarketSmart

In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute. Founded in 1935, The Giving Institute has served as one of the most influential and important organizations advancing leadership and ethics in philanthropy and fundraising in our sector.

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6 Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work. You are asking people to do things that help build rapport with them over time, allow them to give in other non-monetary ways, and since these actions often take place via social media, to connect with other like-minded supporters.

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The Purpose of a Thank You Letter is to Thank Your Donors

Ann Green

You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors. Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last-minute to-do item and it shows.

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4 Strategies to Increase Volunteer Sign-Up

NonProfit Hub

While donors are essential for funding your cause, volunteers are essential for supporting its ongoing functions, from day-to-day operations to fundraising event management. However, even if your nonprofit has the most ardent of supporters, it can still be incredibly difficult to actually motivate volunteers to give their time. At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boostin

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[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

Today’s guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don’t work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the “100 Community Heroes” by the United Way of Central Indiana on their 100th anniversary.

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[FREE WEBINAR] How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Nonprofit Tech for Good

Date: Tuesday, December 10, 2019. Time: 1pm EST / 10am PST. Presented by: Heather Graci , Behavioral Economics Specialist at Creative Science. Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.