Selfish Giving

FEBRUARY 26, 2009

. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause.

Medical 100

Medical Marketing Marketing 100

Fundraising Coach

FEBRUARY 20, 2009

I love Twitter. To help streamline my life, I use Twitter to update my Facebook profile status. Well earlier this week, I posted: RT @rdearborn #SROI @kanter proving she can explain complicated ROI theories and also conquer PPT templates with humorous photos. Three minutes later, one of my Facebook friends commented: I have to be honest I never understand these status updates.

Fundraising 71

Fundraising Fundraising Nonprofits 71

Kivi's Nonprofit Communications Blog

FEBRUARY 24, 2009

I’ve opened registration for some brand-new webinars in March, with two more still to come. Best Practices in Nonprofit Marketing. On Thursday, March 5, during “ Best Practices in Nonprofit Marketing ,” we’ll review the fundamentals of a solid nonprofit marketing program , including both the strategic (the what and why) and the tactical (the how), giving you a practical framework — and some peace of mind about where to take your marketing program.

Marketing 53

Marketing Marketing Communication Nonprofits 53

Nonprofit Marketing Blog

FEBRUARY 6, 2009

For this week’s websites/blogs of the weeks, I thought I’d share my go-to resources. It’s taken me forever to figure out the best places for information on nonprofits, nonprofit marketing and fundraising online. Here are some tips: Some places to go for good blog reading: Alltop’s list of sources for nonprofit news. And here is Jeff Brooks’ list of Best Blogs for Fundraising.

Marketing 43

Marketing Marketing Fundraising Fundraising 43

Getting Attention

FEBRUARY 17, 2009

Listen up! The 2009 DoGooderTV Nonprofit Video Awards are now open for submissions. This year's theme, "Everyone's Doing It", is wide open, and submissions of all shapes and sizes -- from organizational vlogs, to staff-produced web clips, to high-end, professionally produced videos -- are welcomed. Co-sponsored by See3 Communications and NTEN the contest is even bigger and better than last year with more categories (including staff-produced clips) and awards (lots of great prizes).

Nonprofits 40

Nonprofits Communication 40

The Agitator

FEBRUARY 26, 2009

Today I’m forwarding two quite different articles about online social networks — both have relevance to online fundraising. The first, from Center for Research , is your typical report on social network usage — who does it, what they do, etc. It’s actually a compilation of two other reports from Netpop Research and Insight Express.

Education 40

Education Education Activism Nonprofit Management 40

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Public and Social Policy 45

Public and Social Policy Fundraising Fundraising Recruitment 45

Kivi's Nonprofit Communications Blog

FEBRUARY 19, 2009

Claire and I are hosting another live edition of Magic Keys Radio and Podcast tomorrow, Friday, February 20 at Noon Eastern (9:00 a.m. Pacific) - this time on fundraising auctions. Our special guest will be Matt Holiday of Holiday Auctions. Matt has all kinds of great advice on how to make your silent and live auctions raise as much money as possible for your good cause.

Fundraising 49

Fundraising Fundraising Associations Foundations 49

Nonprofit Marketing Blog

FEBRUARY 20, 2009

I get asked to cover different initiatives all the time here on the blog. Most of the pitches stink. They are self-aggrandizing and really hard to follow. Worse, people attach press releases and expect me to comb through a release to determine how the story is relevant to my blog—and if it is, to start from scratch writing it up. If I like the content—for example it’s a great study—I write back and ask for five bullets summarizing it.

Values 42

Values Management Marketing Marketing 42

Getting Attention

FEBRUARY 26, 2009

Doing it right means thoughtful communications planning based on hard data and linked hand-in-hand with your organization's goals. But most of you don't do marketing planning, especially now when the changes are coming a mile a minute. What I hear back from nonprofit communicators is that there's no time, no money and so.no plan. But planning isn't a choice, it's a must ; without which you're driving blind and headed for a potentially-fatal crash.

Marketing 40

Marketing Marketing Communication Nonprofits 40

The Agitator

FEBRUARY 25, 2009

I see a lot of articles these days advising how to use social media. Here’s one by Stephanie Miller of online marketing agency Return Path that I particularly like. Why? Because it draws interesting insights from successful email marketing, and those in turn reflect some fundamental principles of direct marketing. I’ve extracted the basic thoughts, but you’ll get more value if you check out the entire article … It’s not free — no social media program will succ

Retention 40

Retention Activism Nonprofit Management Values 40

Care2

FEBRUARY 17, 2009

Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5% to 1% response rate for acquisition, so that “payback&# (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Law 45

Law Fundraising Fundraising Associations 45

Fundraising Coach

FEBRUARY 24, 2009

Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.&#. In the article he’s quoted as saying: “Email newsletters don’t get read, yet they take more effort to prepare than a 250-word email,&# he said. “Email is still a killer application, but only when used properly.&#. 250 words.

Fundraising 63

Fundraising Fundraising Philanthropy Marketing 63

Kivi's Nonprofit Communications Blog

FEBRUARY 23, 2009

By Guest Blogger and Fundraising Expert. Gail Perry. More than 100 nonprofits have registered for this week’s webinar, Turning Your Fundraising Event into the Best Party in Town. Want to join us? It’s Thursday, February 26 at Noon Eastern (9:00 a.m. Pacific). Registration is just $35 and it’s also included with your All-Access Pass.

Fundraising 48

Fundraising Fundraising Food Management 48

Nonprofit Marketing Blog

FEBRUARY 5, 2009

Guess what? They’re assigning marketing homework in fifth grade. Yep. Here was my daughter Sophia’s assignment: to invent a fantasy sled and then write a paragraph to market it. In my unbiased opinion, it was the best piece of marketing I read all week. This is how she described her sled, which was shaped like a giant globe and had a trampoline, elevator, Egyptian desert, Eiffel Tower replica, kitchen and swimming pool among other features: Is the economy getting on your nerves?

Marketing 42

Marketing Marketing Culture Communication 42

Getting Attention

FEBRUARY 25, 2009

DC Jobs with Justice and the Institute for Policy Studies found a refreshing and attention-getting way to communicate on complicated issues in Economic Meltdown Funnies , a comic book about the recent economic crisis. The comic is indeed comic. But far beyond that, its format is a welcoming way in to a topic that's confusing and upsetting. It works.

Communication 40

Communication Nonprofits 40

The Agitator

FEBRUARY 24, 2009

New ads for Shure , the microphone maker, feature various artists — like Pete Townshend and Roger Daltrey of The Who — professing their steadfast loyalty to the brand. Says Daltrey: "These mics are the only ones I’ll use." Do you have stories of commitment from your most loyal donors? Have you asked for them? Don’t you think you might find a use for them?!

Retention 40

Retention Fundraising Fundraising 40

Care2

FEBRUARY 10, 2009

Care2’s Dana Weissman had a great discussion on cause-related marketing with Rob Densen, founder of Tiller LLC , a leading advocacy marketing and communications consulting firm. Densen has developed innovative programs ranging from demystifying the language of Wall Street for AARP Financial to an alliance focused on minority financial empowerment that brings together the ING Foundation with Girls Inc.

Marketing 41

Marketing Marketing Nonprofits Foundations 41

Fundraising Coach

FEBRUARY 2, 2009

In a salute to Ground Hog Day, I’m reposting Fundraising Secret #11: Don’t Be A Ned. Enjoy! Fundraising Secret #11: Don’t be a Ned. Click on the image to watch the clip. Does this sound like your fundraising efforts? Ned: Phil? Phil Connors? Phil Connors, I thought that was you! Phil: Hi, thanks for watching. [Starts to walk away].

Insurance 51

Insurance Fundraising Fundraising Marketing 51

Kivi's Nonprofit Communications Blog

FEBRUARY 3, 2009

By Guest Blogger and Fundraising Expert. Gail Perry. Would you rather be invited to a fundraising event or the best party in town? Clearly this is a no-brainer! Too many nonprofit organizations are shooting themselves in the foot because they treat their social gatherings as events, not parties. And this shows up in their marketing and promotions for their events, as well as during the occasion itself.

Fundraising 40

Fundraising Fundraising Nonprofits Marketing 40

Nonprofit Marketing Blog

FEBRUARY 24, 2009

Ode Magazine has published a list of “25 intelligent optimists” and my hero Seth Godin (3,000 posts!) was kind enough to name me as one. You can read the article here. But more importantly, read about the other inspiring folks here. (PS - in the article my story is portrayed a little out of order - if only my life were that linear or logical. CARE was one of my first jobs and the need that really got me was what I saw in Cambodia and Madagascar.

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Getting Attention

FEBRUARY 24, 2009

As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it's more important than ever to brand your organization, programs and campaigns. When you do so – conveying credibility and value in a way that's easy to remember and repeat – you'll build long-lasting relationships with donors, volunteers, members, the media, clients, and more.

Values 40

Values Communication Marketing Marketing 40

The Agitator

FEBRUARY 23, 2009

One of the savviest online marketers around, B.L. Ochman, takes aim in this article at six social media myths that you — and maybe your boss — ought to avoid … 1. Social media is cheap, if not free. 2. Anyone can do it. 3. You can make a big splash in a short time. 4. You can do it all in-house. 5. If you do something great, people will find it. 6.

Communication 40

Communication Marketing Marketing 40

Care2

FEBRUARY 26, 2009

When nonprofit organizations build websites they spend loads of time and money on the design, the functionality and bells and whistles that are cool and fun to work on. But, in reality, as important as those things are, they aren’t what tend to make great non-profit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention.

Non-Profits 38

Non-Profits Nonprofit Organizations Nonprofit Organizations Nonprofits 38

Selfish Giving

FEBRUARY 7, 2009

Take a good look at the distinguished man in the hat. Rabbi Chaim is the only one among Boston’s nonprofit leaders who’s wearing one after he handed the rest of us ours in a vote-getting competition sponsored by Virgin America , Boston’s newest air carrier, that earned his organization, The Sharon Friendship Circle (aka The Chabad of Sharon), $25,000.

Medical 133

Medical Nonprofits Communication Universities 133

Kivi's Nonprofit Communications Blog

FEBRUARY 12, 2009

Did you miss this month’s free webinar on how to write a nonprofit elevator pitch? No worries - the recording is now available online and it’s free with registration. During the webinar, I reveal my five favorite formulas for nonprofit elevator pitches and apply them to real nonprofits who participated in the webinar live, including Working Dogs for Conservation , Community Support Services , Forward Community Investments , and RISE-Resources for Indispensable Schools and Educators.

Education 40

Education Education Communication Nonprofits 40

Nonprofit Marketing Blog

FEBRUARY 23, 2009

People are conformists. They do what they think other people are doing. This is the basis of social norms theory and plenty of effective marketing. What does this mean to you if you’re marketing greener behavior? Don’t tell people to save the planet. Show them what their neighbors are doing if you want them to think about their behavior.

Marketing 40

Marketing Marketing 40

Getting Attention

FEBRUARY 19, 2009

Nonprofit Marketing Guide Kivi Leroux Miller has just released this free map to the first 100 days of your new marketing job. But don't ignore it if you've been there more than 100 days -- it's full of great advice for every nonprofit communicator. Kivi and her friends in the field outline 100 should-dos for the first 100 days of starting your new job.or the next 100 days.

Marketing 40

Marketing Marketing Nonprofits Values 40

The Agitator

FEBRUARY 22, 2009

I was about to post on this article, Five New Ways to Communicate in Social Media , from Gary Stein at Clickz. The ideas he suggests for marketers to interact on online social networks with the customers of their brands are indeed intriguing … actually, a bit scary. But then I read this comment made by one of his readers, and I thought … this "JR" guy has nailed it!

Advertising 40

Advertising Activism Nonprofit Management Management 40

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Non-Profits 35

Non-Profits Advertising Fundraising Fundraising 35

Kivi's Nonprofit Communications Blog

FEBRUARY 11, 2009

By Nonprofit Marketing Guide’s Media Maven, Claire “Voyant&# Meyerhoff. Extra! Extra! Read all about it! Once upon a time, in the Olden Days we now refer to as “the ’90’s,&# if you wanted to get the word out about your good cause, you “did some press.&# You slaved over a press release, made copies on something called “paper&# and sent them to news editors by way of the U.S.

Advertising 40

Advertising Associations Marketing Marketing 40

The Agitator

FEBRUARY 18, 2009

The day before President Obama made his first “foreign” visit to meet with Canada’s Prime Minister Stephen Harper we received from the FLA Group in Ottawa their sixth annual poll of direct mail charitable giving behavior of Canadians. The results of this Canadian survey closely parallel the findings of our DonorTrends 2008 survey conducted among U.S. donors.

Retention 40

Retention Fundraising Fundraising Nonprofit Management 40

The Agitator

FEBRUARY 17, 2009

Even before I reported on the International Fundraising Conference online virtual event earlier this week , I’d been thinking of innovative ways in which broadband, the power of the Web and today’s software platforms can be used to build donor/member loyalty. Few dispute that involvement and engagement on the part of donors with the organizations they support is a key driver in the “loyalty&# equation.

Retention 40

Retention Activism Nonprofit Management Leadership 40

Getting Attention

FEBRUARY 18, 2009

Your network (my new word of choice for your audience/base/supporters) has to be your organization's guiding light, 24/7. Because if what you do, and how you say it, doesn't interest with their interests and needs, your organization is dead in the water. (FYI -- that intersection is your brand, but that's another post.) When you craft messages, it's imperative that they resonate with your network.

Communication 40

Communication 40

Nonprofit Marketing Blog

FEBRUARY 13, 2009

This week, I flew on Virgin America. It was UNBELIEVABLE. A cool, space age-looking interior. A power plug for your laptop under your seat, in economy. Internet access on board. Your own TV on the seat with live television and loads of movies. Hungry? You just tap on the seatback screen and order whatever you want, whenever you want. The flight attendant brings it right to your seat.

Marketing 40

Marketing Marketing Communication 40

The Agitator

FEBRUARY 13, 2009

Every online fundraiser is looking for the ultimate viral message that gets passed on and on and on. But have you actually ever stopped to think about what makes an email "shareworthy?" Here are some tips from Loren McDonald at Silverpop, an email marketing vendor. Other than "prurience" most of these factors are relevant to email fundraising.

Marketing 40

Marketing Marketing Communication Fundraising 40

Nonprofit Marketing Blog

FEBRUARY 12, 2009

This afternoon, I’m presenting on this topic at CADCA’s National Leadership Forum, the nation’s largest training conference for community substance abuse professionals. You can check out the entire presentation HERE. (While you’re at fundraising123.org, also check out John Kenyon’s More Than a Donate Button: Composing Your Online Fundraising Plan in ‘09 presentation.

Fundraising 40

Fundraising Fundraising Leadership 40