February, 2020

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Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them.

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3 Infographic Tips for Nonprofits

Nonprofit Tech for Good

Amelia Kohm, Ph.D. , is the founder of Data Viz for Nonprofits , a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. The thinking goes something like this: if they won’t pay attention to what we have to say about climate change, homelessness, or education in written form, maybe they will if we say it i

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total numbers dwarf the SARS epidemic.

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7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

?. Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? How do they stand out in a sea of digital noise?

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The 6 Most Important Steps in Nonprofit Branding

Mission Minded

Great branding takes time—a commodity that you’ve likely got in short supply. Nonprofit leaders are constantly pressed for time, staff. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded.

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Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? Really, is it? Because often it’s not. You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same.

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Corporate Partnerships & The Law: Contracts ??

Selfish Giving

This is the third-part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on contracts.

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Leadership tensions in fundraising

Fundraising Coach

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a business, customer service drives your revenue.

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Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.

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Your School’s Strategic Plan Needs Commitment, Courage, and Clarity

Mission Minded

Successful independent schools across the country are, for the first time in decades, watching waitlists shrink and enrollment numbers soften, The post Your School’s Strategic Plan Needs Commitment, Courage, and Clarity appeared first on Mission Minded.

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Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year.

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Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Q. Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check. But right now I have 2 places who are dragging their feet. My typical emails say: "Just following up, would like to get something in the next newsletter, or need to report results to the Board" (something along thos

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5 Social Media Templates for Nonprofit Fundraising Events

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect. Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters to stop scrolling and take note that you’ve got something big on the horizon. .

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Donor Data: 5 Data Tips for More Efficient Fundraising

Fundraising Coach

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser , these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out.

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Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. Relationships, and a strong sense of connection to your cause are major drivers of philanthropy.

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The 3 Social Media Strategies Every Nonprofit Should Employ

Elevation

Social media is a great way to engage a large audience without spending a lot. With just a little bit of creativity, your nonprofit can expand its audience reach by using social media as a promotional channel. However, it takes more than posting an image with a witty caption to create a nonprofit social media campaign.

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What Form 990 Do You Need? A Nonprofit Guide

NonProfit Hub

Tax season is complicated. You might think nonprofits would have an easier time, being tax-exempt, but that isn’t necessarily true. Every year, nonprofits are required to submit their Form 990 , which is what allows the organization to maintain its tax-exempt status. As such, the 990 is quite an important document that can cause some issues for your nonprofit if not prepared properly.

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Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. That sounded good to us - and is just the kind of "meta" message we wanted to kick-off the book club.

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[FREE WEBINAR] Charitable Online Solicitation: Is Your Nonprofit Compliant?

Nonprofit Tech for Good

Date: Tuesday, April 7, 2020. Time: 1pm EDT / 10am PDT. Presented by: Sharon Cody , Partnership Manager at Harbor Compliance. Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements.

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When to not follow up #followupfriday

Concord Leadership

Every Friday, I send a quick email to leaders who want to make a difference around the world reminding them to follow up with people, on projects, or with themselves. Today’s email struck such a chord with readers that I’ve been asked to share it here on the blog. Happy reading! If you want these […]. The post When to not follow up #followupfriday appeared first on The Concord Leadership Group, LLC.

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Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

iMarketSmart

Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the past few years, the strategies and tactics nonprofits employ to raise major and legacy gifts has evolved and changed, and with good reason. Tactics from the past simply don’t work as well as they once did.

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3 Case Studies: How Google Ad Grants Help Nonprofits

Elevation

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant , which offers in-kind grants of free advertising for nonprofits. For 501(c)(3) organizations looking for how to boost donations, increase traffic, or recruit new volunteers, Google Ad Grants is a powerful resource. Vaccinate Your Family and Dreamscape were both using the Google Ad Grant before partnering with Elevation, but sought help achieving specific nonprofit marketing goals and navigating some of

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How Artificial Intelligence is Transforming Nonprofits

NonProfit Hub

When you think of nonprofits, you don’t always associate them with “high-tech.” But that might be changing soon. With artificial intelligence becoming a major part of private businesses, nonprofits have also started using AI for automating the procedures and tasks. This has helped to save employee’s time and the valuable investment of the organization. .

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Mailbag: What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?

Selfish Giving

Q. I work for a larger arboretum in the Chicago suburbs and believe it or not, our biggest challenge is working with other teams here to stay organized! I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos or signage, acknowledgement in press releases, and on-site presentations, etc.

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[FREE WEBINAR] How NGOs Worldwide Can Use Digital Storytelling to Attract U.S. Donors

Nonprofit Tech for Good

Date: Tuesday, March 24, 2020. Time: 1pm EST / 10am PST. Presented by: Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. U.S. charitable giving in 2018 was $428 billion, yet most international organizations are unaware about how the U.S. charitable market works, its scope, where potential competitors and collaborators are, and how to overcome hurdles.

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Why nonprofits should send cold emails

Socailbrite

Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Head over to Wiza.co and let the team know that Socialbrite sent you. Post by Stephen Hakami. Founder & CEO, Wiza. Y ou may have heard about about the tactic of sending cold emails , but you’ve written it off as a marketing strategy for your organization.

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[Guest Post] The Strategic Advantage

Concord Leadership

This post is from Charles Weathers, the founder of The Weathers Group, a management consulting firm specializing in organization behavior and development. Charles has a wonderful gift to explain complex processes in terms you easily understand! You can learn more about Charles at www.charlescweathers.com. And you can follow him on Twitter @CharlesWeathers The Strategic Advantage […].

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Beyond the NGO “About Us” Page: Writing Compelling Website Content

Elevation

When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time, if even for an instant.

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6 Nonprofit Renaming Tips

Mission Minded

Just because your nonprofit refreshed its brand doesn’t mean that it should change its name. Most often, we counsel our. The post 6 Nonprofit Renaming Tips appeared first on Mission Minded.

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Newsletter: Remembering a Nonprofit Legend ; Here’s Your Social Purpose Playlist ; This Nonprofit Grew Its YouTube Channel From 40K Monthly Views to 4M

Selfish Giving

John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising. He had tens of thousands of followers and was frequently ranked the #1 influencer in the nonprofit sector. John was a speaker, consultant, blogger, podcaster and author. He was also a dad, brother, friend and fiancé.

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Leadership tensions in fundraising

Fundraising Coach

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a business, customer service drives your revenue.

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How to calculate your core number

Lets Talk Nonprofit

What's your number? In fundraising, you always want to ask for a specific amount. That's true, whether you're talking to a major donor or writing an acquisition letter. In your fundraising letters, you want to avoid a one-size-fit-all approach. Especially one that suggests a broad giving range, like "Please send $1,000, $500, $250, $100, $250, or $50.

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Hey nonprofits, your rent is going up 10X

Philanthropy 2173

Do you work for a "dot org?" Do you know there's an effort underway (currently put on hold by the California Attorney General ) to sell the registry of.orgs to a private equity firm? At a time when hands wring over closing civic space and the many ways technologies are being turned against us, this is the most concrete, least metaphorical example of how to shut down nonprofits I can imagine.

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Giving Season and Google Ad Grants: One Step Beyond Success!

Elevation

Expecting the unexpected is familiar territory at the nonprofit One Step Beyond, Inc. (OSBI). Most parents never expect to have a child with an intellectual disability, which is why one part of OSBI’s mission is to help parents navigate governmental and medical agencies. OSBI itself never expected to expand to 6 locations from its early beginning as a program for one family’s daughter , Dylan, and her classmates.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

This is the second post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print).

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Newsletter: Join Our New Social Impact Book Club ; Cause Marketing Wins Big at the Super Bowl ; What to Do When a Partner Won’t Pay You

Selfish Giving

Do you like to read? I ??to read! So does Megan Strand at Engage for Good. And we're hoping you do too because we want you to join our new Social Impact Book Club. Here's how it will work. 1. Every quarter we'll pick a business book that's relevant to your social impact work. (BTW: I'd rather do a book monthly than quarterly, but let's take baby steps!

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total numbers dwarf the SARS epidemic.