April, 2020

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Newsletter: How to Calculate the Value of Virtual Events, Partnerships ; This Sports Team is Packing Its Stadium with Fans to Raise Money for Causes ?? ; The Business Roundtable is a Joke

Selfish Giving

Two things this week. 1. We had a great first Social Impact Book Club meeting last week! Now we're on to the second book and you get to pick it! Just head over to our Facebook group (join the group if you haven't already) and vote on the next book. You have three choices. If you have a book to suggest to the group, just enter it into the comments and we'll add it to the list!

Values 130
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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% in 2019 and accounts for 8.7% of a nonprofit’s total revenue – and those numbers will continue to grow.

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New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Kivi's Nonprofit Communications Blog

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to ground yourself and to create a strong foundation for your work.

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Are Your Fundraising Messages Ready for What’s Next?

Mission Minded

There’s hardly an organization that wasn’t caught off-guard by COVID-19 and its aftereffects. Most scrambled quickly to adjust operations to. The post Are Your Fundraising Messages Ready for What’s Next? appeared first on Mission Minded.

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12 Organizations Leading Nonprofit Marketing Strategy

Elevation

Who is at the forefront of digital marketing for nonprofits? Our list of some of today's leading organizations explores what makes their nonprofit marketing plans so effective. Whether you need to increase your organization’s visibility online, seek inspiration for your nonprofit advertising, or are looking for fresh marketing ideas for nonprofits, check out the work of these NGOs.

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7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]

Pam Moore

? ?. Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? How do they stand out in a sea of digital noise?

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Newsletter: 11 Partnership Questions I Answered This Month ; The Next Big Cause Marketing Donation Apparel is… ; 26 Ways to Get Ready for the Rebound

Selfish Giving

I've had some great conversations the past couple weeks with nonprofits about what's happening with them during the pandemic, and what questions they have regarding corporate partnerships. Below are the eleven most common questions - and the resources I've been suggesting again and again! 1. I'm scared. Will everything be alright? It will! This will all end someday.

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Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

In other news, water is wet. Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. 64% expect their usage of YouTube to increase, only 2% expect a decrease. 63% expect their usage of Facebook to increase

Marketing 107
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Are Your School’s Messages Right for Right Now?

Mission Minded

This guide will help you create the messages that will inspire commitment and loyalty from your existing and new families. The post Are Your School’s Messages Right for Right Now? appeared first on Mission Minded.

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Interview with Vikas Garg, CEO and Founder at abillionveg

Nonprofit Marketing Insights by GlobalOwls

Interview with Vikas Garg, CEO and Founder at abillionveg. A social app to find the best Vegan and Environmentally friendly options anywhere. Review Vegan Products. Every review = $1 donated to a Nonprofit. We have interviewed Vikas Garg, CEO and Founder at abillionveg , to learn more about his background story, how he started abillionveg, and the future he hopes to create through his work.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.

Values 78
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Newsletter: Companies that Will Profit from the Pandemic ; How to Pitch Businesses on Zoom ; What You Can Learn About Crisis Marketing from Burger King, Steak-Umm

Selfish Giving

Three things this week. 1. The ' Read With Purpose' Social Impact Book Club ??meets next Thursday, April 23rd @ 4pm ET. Join me and Megan Strand as we discuss our first book: From Generosity To Justice: A New Gospel Of Wealth, which you can download for FREE here. Request to join the 'Read With Purpose' Facebook group here. 2. Last week, I was anxious and sad so I opened up a few spots on my calendar to talk to readers.

Marketing 130
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8 Must-Have Integrations for Your Nonprofit CRM

Nonprofit Tech for Good

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. How to make the transition to virtual events, social fundraising, and livestream everything. But what if you’ve already been dipping your toes in that sparkling water?

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take from the training and focus on as a next step.

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Giving Tuesday is May 5: How Can You Prepare?

Mission Minded

How your organization can prepare for Giving Tuesday on May 5 amid the uncertainty of Coronavirus. The post Giving Tuesday is May 5: How Can You Prepare? appeared first on Mission Minded.

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Whatever You Do, Don’t Stop Fundraising

Ann Green

No doubt the COVID-19 outbreak is affecting your nonprofit organization, possibly severely. You need revenue to cover both planned and unplanned expenses. You may have already heard this over the last few weeks, but I’m going to repeat it. . Don’t stop fundraising. Keep up with what you’ve already planned and make adjustments as needed. Here are some suggestions to help you during this time.

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Adjusting Online for Nonprofits: Keeping Faith Alive

NonProfit Hub

The fight against coronavirus is all of ours together. Our assurance solely lies in the fact that we won’t be giving up any time soon. COVID-19 has affected every industry in some way or the other ? lockdowns all over the world have resulted in either holidays or work from our respective homes. This doesn’t mean that it’ll affect productivity as humans have been known to adapt and survive.

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Newsletter: Dr. Fauci Bobblehead Sales to Help Buy Masks ; To Succeed Head to the Bottom of the Pyramid ?? ; DIY Podcasting Advice for Nonprofits Closed by Covid-19

Selfish Giving

I'm hitting pause on the videos I've been doing the past couple of weeks. Instead, I'm freeing up my calendar so I can talk to as many of you as possible on Zoom about what's happening with your nonprofit and answering any questions you might have. I just want to be helpful! We can talk about sponsorship, cause marketing, content marketing or share our tips on hiding from our fellow cellmates during these trying times.

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26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below.

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Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!

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Across the Generations: 5 Tips for Fundraising to All Ages

Fundraising Coach

As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the COVID-19 pandemic is wreaking havoc across the globe, and nonprofits are more essential than ever to fill in gaps in the pandemi

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Make #GivingTuesdayNow a True Day of Giving

Ann Green

You may have heard that May 5th is #GivingTuesdayNow. It’s being billed as a day of giving and unity. . I hope that’s the case because the year-end #GivingTuesday is more about asking and sometimes even begging. Just like everything else now, we need to change the ways we do things. This needs to be a true day of giving. Don’t make it the usual money grab. .

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How to Create the Perfect Email List

NonProfit Hub

Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get productive work done, and more. To market yourself in today’s world, you need to go digital and reach out to a broader audience. One of the best ways to do that is email marketing. . They’re easy to set up, easy to build, and your bank account will like them too.

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How to Prevent Hacking on Your Nonprofit’s Website

Elevation

The cyber security disasters large companies such as Home Depot and Target face seem far afield from the concerns and issues faced by nonprofits. However, similar to major corporations, nonprofits are a feeding ground of financial and personal information on which hackers are eager to prey.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . With in-person events postponed for the foreseeable future, digital opportunities own the stage. .

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Virtual Volunteering: Ideas to Engage Your Volunteers Remotely

Kivi's Nonprofit Communications Blog

As we continue to switch our fundraising, events, and work to digital platforms, don’t forget to keep your volunteers involved too. Today Elizabeth Neufeld, CEO and Founder of Strat Labs, shares some ways you can still get your volunteers to help. ~Kristina. Elizabeth Neufeld. Guest Post by Elizabeth Neufeld, CEO and Founder of Strat Labs. Let’s set the scene.

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12 Things Your Nonprofit Can Do Right Now During COVID-19

Nonprofit Fixer

Now is the time to get creative. Are you a nimble nonprofit leader? Consider these 12 ideas for ways you can pivot right now in these crazy times. 1) Raising money now is essential. Some people will think this is tone-deaf to ask for money in a time of crisis or to ask for money for anything that isn’t a vital need, but people with those attitudes have never had to pay their nonprofit staff, right?

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How to do a Better Job of Donor Engagement

Ann Green

Donor engagement is always important, and it’s especially important right now. Your inclination may be to do less when you actually should be doing more. Donor Communications: Now is the time for MORE communications, not less. I’d put your more formal newsletter on hold right now and send short updates instead. This will help you stay in touch more often.

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Neuromarketing Explained

NonProfit Hub

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. Therefore, there’s no surprise nonprofit organizations are constantly looking for new and effective marketing tactics to give them an advantage over their competitors.

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10 Nonprofits on Instagram to Follow Today [Nonprofit Social Media Strategy]

Elevation

While most of us can surely remember our lives pre-Instagram, can you imagine a nonprofit marketing plan today that doesn’t leverage it? The visually-appealing and easy-to-use platform facilitates successful, high-impact nonprofit social media campaigns, making it a favorite (and a must!) for nonprofits.

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3 Emerging Fundraising Trends for Nonprofits

Nonprofit Tech for Good

By Kayla Matthews , writer at ProductivityTheory.com and journalist dedicated to helping others better their productivity. For nonprofits, fundraising can be a challenging proposition. There are strict rules regarding what you can do to collect funds, and what you’re allowed to do with that money once you have it to retain your nonprofit status.

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Doing Your Best Right Now #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." I've heard this twice today. I think it's an important distinction worth emphasising. — Neil Webb (@neilmwebb) March 31, 2020. (I am not sure if this is the origin of the quote, but searching Twitter and scrolling back through the “latest” section shows this one at the end of the search.).

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What values are you uncovering about you and your work?

Concord Leadership

Each Friday, I send a “Follow Up Friday” reminder. It allows me to reflect on the actions I’ve seen leaders taking during the week. This week, I’ve been thinking about values. Stress Allows Us To Discover Values As we continue to be disrupted in this global pandemic, our systems are being stressed. Our relationships are […].

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Mini observations on digital civil society as we're living it right now

Philanthropy 2173

I'm finding it difficult to focus and track time. From what I gather, so are many others. These are (simultaneously) problems of the fortunate, signs of grief, life-altering though not threatening, and opportunities. These days I'm not just writing and teaching about digital civil society, I'm watching as people all around me come to realize they're living it everyday.

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Good Reasons for Every Startup to Include SEO in Their List of Priorities

Nonprofit Marketing Insights by GlobalOwls

Good Reasons for Every Startup to Include SEO in Their List of Priorities. Search Engine Optimization can be easily neglected even though the startup founders are well aware of the benefits of SEO. Here’s why you should start early with SEO. When getting your website launched itself seems a herculean effort, search engine optimization can be easily neglected even though the startup founders are well aware of its importance.

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Turning Advocates into Donors: 5 Strategies You Need to Try

Elevation

When it comes to nonprofit advocacy, your organization is in it for the long haul. You may not expect to see results from your advocacy campaign right away. But with persistence, passion, and patience, you can make a huge difference.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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