Selfish Giving

DECEMBER 19, 2018

The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective. 1. Relax, businesses were never going to be your bread and butter.

Public and Nonprofit Management 124

Public and Nonprofit Management Marketing Marketing Children 124

Nonprofit Tech for Good

DECEMBER 3, 2018

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.

Volunteerism 111

Volunteerism Volunteerism Children Poverty 111

EveryAction

DECEMBER 4, 2018

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

Associations 102

Associations Children Technology Activism 102

Pam Moore

DECEMBER 6, 2018

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

Technology 74

Technology Marketing Marketing Leadership 74

Kivi's Nonprofit Communications Blog

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.

Communication 83

Communication Retention Nonprofits Education 83

Fundraising Coach

DECEMBER 6, 2018

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn't cover most things other governments cover.

Fundraising 82

Fundraising Fundraising Governance Philanthropy 82

Selfish Giving

DECEMBER 26, 2018

Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Whatever holidays you observe, I wish happy ones for you and yours. See you in the New Year! ?? Partnership Notes 1. Something to share with your partners. How to get employees to give more to charity. 2. What happens when you wander through a nut factory, a knitting facility, and a children’s charity. 3.

Food 100

Food Marketing Marketing 100

Ann Green

DECEMBER 17, 2018

Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation. You also need to thank donors, keep them updated on how their gifts are helping you make a difference, and build relationships.

Communication 64

Communication Recruitment Homelessness Fundraising 64

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

Kivi's Nonprofit Communications Blog

DECEMBER 10, 2018

This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

Associations 74

Associations Management Communication Fundraising 74

Getting Attention

DECEMBER 5, 2018

We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers.

Marketing 63

Marketing Marketing Fundraising Fundraising 63

Selfish Giving

DECEMBER 12, 2018

[ NOTE: A big thanks to the 60+ people that subscribed to my newsletter this past week. Welcome! You'll enjoy this newsletter more if you read this first.] Have you ever heard of the Rule of 5 ? Last month, in the Wall Street Journal , columnist Andy Kessler asserted that five is the exact number of meetings you need to close any deal. I think this is right (or pretty close) when it comes to closing corporate partnership pacts.

Philanthropy 100

Philanthropy Advertising Children Food 100

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could?

Nonprofits 100

Nonprofits Recruitment Technology Marketing 100

Fundraising Report Card

DECEMBER 4, 2018

“What does leadership mean to you?” Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. (P.S. if you’re reading this, checkout our current open positions!) “Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”".

Leadership 60

Leadership Fundraising Fundraising Culture 60

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

Kivi's Nonprofit Communications Blog

DECEMBER 18, 2018

Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast. You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates.

Communication 70

Communication Nonprofits Marketing Marketing 70

The NonProfit WordPress

DECEMBER 13, 2018

It's critical to keep your site up-to-date, but the WordPress 5.0 upgrade requires extra preparation to do it safely. Here's how to carefully update and give your site the best chance of a smooth upgrade. The post How to Safely Upgrade to WordPress 5.0 appeared first on Nonprofit WP.

Health 52

Health Nonprofits 52

Selfish Giving

DECEMBER 5, 2018

Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California.

Homelessness 100

Homelessness Retail Medical Food 100

Nonprofit Tech for Good

DECEMBER 31, 2018

An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law , there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accou

Disaster Relief 78

Disaster Relief Medical Volunteerism Volunteerism 78

Fundraising Report Card

DECEMBER 19, 2018

Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Who are you? [01:16] … Continue reading "Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)".

Fundraising 58

Fundraising Fundraising Nonprofits 58

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60

Kivi's Nonprofit Communications Blog

DECEMBER 31, 2018

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

Communication 63

Communication Marketing Marketing Nonprofits 63

RAD Campaign

DECEMBER 12, 2018

Youth Voter Engagement Index. rad_admin. Wed, 12/12/2018 - 18:36. Image. Investing in youth civic engagement. Rad Campaign designed and developed the Youth Electoral Significance Index on behalf of Tufts University's CIRCLE (Center for Information and Research on Civic Learning and Engagement). The Index shows the top 10 states and congressional districts where youth voters would have the highest chance of impacting the election.

Law 52

Law Universities Associations Management 52

Getting Attention

DECEMBER 12, 2018

Flickr: AFGE. Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos.

Ethics 57

Ethics Food Fundraising Fundraising 57

iMarketSmart

DECEMBER 3, 2018

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.” That led me to think about calling donors. Perhaps its not that we dislike calling donors. In fact, for many, it’s their favorite thing to do.

Fundraising 56

Fundraising Fundraising Philanthropy Marketing 56

Ann Green

DECEMBER 6, 2018

We’re right in the thick of year-end fundraising season. If you have a campaign underway, I hope it’s going well for you, although it may be too early to tell. A good fundraising campaign is more than just sending out a bunch of appeals and hoping the donations come in. I get a lot of appeals, some from organizations I support and some from ones I don’t.

Fundraising 55

Fundraising Fundraising Communication 55

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60

Kivi's Nonprofit Communications Blog

DECEMBER 19, 2018

“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy?

Communication 62

Communication Marketing Marketing Nonprofits 62

EveryAction

DECEMBER 6, 2018

Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives. To avoid costly Annual Report mistakes and produce a valuable piece of collateral for your organization, take some cues from a few of 2018's stand-out annual reports, and download our comprehe

Communication 54

Communication Nonprofits 54

Nonprofit Tech for Good

DECEMBER 11, 2018

For the first time, Nonprofit Tech for Good is seeking sponsorships from companies or organizations that serve the nonprofit sector. For almost a decade Nonprofit Tech for Good has been a one-person blog that has been funded primarily through income I have earned through consulting and speaking engagements. However, for the past six months a new vision for Nonprofit Tech for Good has emerged and through sponsorships, Nonprofit Tech for Good will be able to expand in 2019 to include a wide variet

Technology 52

Technology Associations Fundraising Fundraising 52

The NonProfit WordPress

DECEMBER 31, 2018

A little WordPress ditty to ring in the new year and best wishes to you and your nonprofit! The post Auld Lang Site appeared first on Nonprofit WP.

Nonprofits 52

Nonprofits 52

NonProfit Hub

DECEMBER 7, 2018

Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help. Ask, ask, ask. A lot of people with obscure causes are scared to make asks out of fear of rejection.

Fundraising 57

Fundraising Fundraising Nonprofits Marketing 57

Pam Moore

DECEMBER 6, 2018

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

Technology 60

Technology Marketing Marketing Leadership 60

Kivi's Nonprofit Communications Blog

DECEMBER 13, 2018

We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors. Here’s this week’s challenge: CHALLENGE #1: Friction around Storytelling Jane knows that storytelling is a great communications and fundraising b

Collaborations 61

Collaborations Management Foundations Communication 61

Fundraising Report Card

DECEMBER 11, 2018

Preparing for the end of year is stressful. Executing your end of your strategy can be even more challenging. We get it. No matter what, 2019 will be here before you know it, and the beginning of the calendar year is a great time to audit your annual fundraising performance. The post 6 Simple Steps To Your Annual Fundraising Audit appeared first on Fundraising Report Card.

Fundraising 49

Fundraising Fundraising 49

EveryAction

DECEMBER 18, 2018

Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.

Technology 47

Technology Governance Universities Education 47

iMarketSmart

DECEMBER 7, 2018

A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake! It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.

Fundraising 45

Fundraising Fundraising Philanthropy 45