June, 2019

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Newsletter: Coca-Cola, L. L. Bean, Subaru Share Secrets for Partnership Success ; Smirnoff Toasts LGBTQ+ Community ??; Build an Engaged Audience with a Book Club

Selfish Giving

I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. Kim Hirose from NPF recorded footage from the session and I have eight clips to share with you. 1. In the first clip (14:52) , Stefanie Mathew , vice president of corporate partnerships at NPF, opened the session by explaining just how diverse NPF's partners are - "From A - Z.

Retail 113
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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113
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[Free Webinar] 10 Fundraising Tips for a Successful #GivingTuesday 2019

Nonprofit Tech for Good

Date: Tuesday, August 13, 2019. Time: 1pm EDT / 10am PDT. Presented by: Gary Wohlfeill. Fundraiser for: Wildlife SOS (Donation Optional). #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. And given the inherent social nature of #GivingTuesday, it’s the perfect opportunity for nonprofit’s to use online fundraising tools in order to leverage all of the social fundraising opportunities that come with them.

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If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.

Culture 103
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EveryAction Acquires DonorTrends

EveryAction

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products.

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When it comes to your message, how much is enough?

Mission Minded

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded.

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Are your donors missing the picture?

Fundraising Coach

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the "alt" text. When you add an image to an email or web page, most programs allow you to fill fields for both "title" and alternative or "alt.". On websites, the alt text can help search engines better understand what your image is about.

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5 Essential Free Online Courses for Nonprofit Professionals

Nonprofit Tech for Good

By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Too often, nonprofit professionals don’t receive the training they need. We all know the typical explanations – funders don’t allocate enough dollars to professional development, learners can’t give up the time for in-person training, and relevant classes aren’t offered in every area.

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6 Ways to Stay Motivated in the Summer and Still Get Work Done

Kivi's Nonprofit Communications Blog

I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. Go sit outside with a pen and a notebook and think big thoughts under a shady tree.

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Don’t Ignore Your Donors This Summer

Ann Green

Summer is almost here, yea! This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. In fact, this is a great time to do some relationship building. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication – never a wise decision.

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Summer School: 6 Steps to a Stronger Brand

Mission Minded

School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Summer School: 6 Steps to a Stronger Brand appeared first on Mission Minded.

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Staff Transitions: Tips for a Smooth Changeover

NonProfit Hub

It’s going to happen (if it hasn’t already): one of your employees will find a new job, or move to a new city, or both. They’ll give you their two weeks. If you’re lucky, they’ll stay a little longer. It’s never fun to lose an employee, even if they leave on good terms. But what makes things even messier is when you don’t handle the transition of responsibilities with care.

Food 73
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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

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6 Ways to Strengthen Your Nonprofit’s WordPress Security

Nonprofit Tech for Good

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. If your nonprofit has a website, someone is always looking for a way to get in. Dealing with a hacked WordPress website can be time-consuming, expensive, and emotionally draining. It’s not something you want to experience.

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Enough with the Pointless Nonprofit Storytelling

Kivi's Nonprofit Communications Blog

My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. Your stories need to be true , or at a minimum, based in fact.

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A Few Common Donor Communication Problems and How You Can Fix Them

Ann Green

Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem. Mediocre or poor donor communication will hinder your success. If you wonder why your retention rates are floundering that may be the reason. Here are a few common donor communication problems and how you can fix them. Sending your donors the same appeal letter.

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A Comprehensive Guide: How to Make an Accessible Nonprofit Website

Elevation

In essence, the internet is designed to be accessible for all persons with all soft/hardware, languages, locations, and abilities. Though accessibility may seem like an idealistic standard, it is actually a legal necessity. According to UsableNet research , accessibility lawsuits have increased 181% from 2017-2018 with no signs of slowing. Thus, it the website designer’s responsibility to ensure that their website includes all types of users.

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Optimized Mobile Donations Now with Apple Pay

EveryAction

Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn attention, trust and action.

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[Twitter Takeover] #GivingTuesday: One Day to Make a World of Difference

Nonprofit Tech for Good

On Tuesday, August 6, @GivingTuesday will takeover @NonprofitOrgs for 24 hours to lead a conversation about how to set your nonprofit up for success, what the data tells us about who’s giving on GivingTuesday, and how you can get involved in the biggest giving movement of all time. History of GivingTuesday. GivingTuesday started as a day for anyone, anywhere to give, and it’s grown into the biggest giving movement in the world. .

Culture 96
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Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. He asked for some advice as to how his small festival, in a small town, in a remote part of the state, could earn more news coverage.

Law 76
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Share Stories to Further Your Cause

NonProfit Hub

Once upon a time…. With that phrase alone, I feel a twinge of anticipation for what’s coming next. Everyone loves a good story. Whether it’s a tale of a hero overcoming a hardship to find a happy ending, or a tale of misfortune with a valuable lesson learned, it’s ingrained into our DNA to seek out stories. However worthy your cause, sometimes it can be hard to measure your day-to-day progress.

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Are your donors missing the picture?

Fundraising Coach

When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill fields for both “title” and alternative or “alt.” On websites, the alt text can help search engines better understand what your image is about.

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Marketing Mix: the 4 P’s

Thunderhead Works

By Tom Peterson. Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had created a marketing plan, based on the results we already had from direct mail tests.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!

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[Free Webinar] 10 Ways Personalization Can Increase Donor Engagement

Nonprofit Tech for Good

Date: Tuesday, July 9, 2019. Time: 1pm EDT / 10am PDT. Presented by: Virginia Weinstein of StatusLIVE. Do you find yourself asking these questions: How to I optimize donor engagement? How do I keep my donors happy? How can I increase response rates? How to I retain my donors? The answer… personalization. Personalization is no longer the exception, donors expect it and it’s the foundation for a good fundraising strategy.

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Is This an Email, a Meeting or an Instant Message?

Kivi's Nonprofit Communications Blog

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings : Instant messaging , whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar service.

Culture 74
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[PODCAST] Growing Good With Maggie Stuckey

NonProfit Hub

Nonprofit Hub’s newest Hubcast series, Growing Good, is all about how young nonprofit professionals can sustain and grow our industry for the better. As startups and other for-profit companies ramp up their offerings for new employees, young people are especially pressured to forgo nonprofit work. Our most recent episode features Maggie Stuckey, Executive Director of the Lincoln Parks Foundation in Lincoln, Nebraska.

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An unexpected tool that can transform your leadership – The Enneagram

Concord Leadership

In Quadrant 3 Leadership, we teach leaders the three main areas of work needed to grow into being a Focused Leader: hardwiring, identity, and goals. Knowing your hardwiring gives you insight into what comes quickly to you and what either takes time or causes stress. But as a leader, an unexpectedly helpful hardwiring to discover […]. The post An unexpected tool that can transform your leadership – The Enneagram appeared first on The Concord Leadership Group, LLC.

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Positive deviance can reveal extraordinary solutions

Thunderhead Works

By Tom Peterson. Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found a solution through their successful behavior. The Positive Deviance Collaborative defines these positive deviants as “individuals, groups, or entities who are the least likely to prevent or overcome a widely shared problem but are successful de

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event.

Values 90
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The Right Nonprofit CRM: Your First Step to Personalization [Guest Post]

Elevation

Connecting with your donor base is an essential part of all your fundraising efforts. Because giving is such a personal decision, donors need to know that their generosity is more than a simple transaction for you and your nonprofit. They need a personalized experience of your nonprofit that proves how valuable they are.

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Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. Nearly 40% of nonprofit communications staff say that internal communications to other staff and the board are an essential or high priority. For nearly everyone else, it’s a low or medium priority, but still part of their workload.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 20

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Now Available: Executive Summary (PDF) of My Webinar On ‘Fundraising Climate Change’

iMarketSmart

A few weeks ago I hosted a webinar about Fundraising Climate Change (a term I developed some time ago and included in my book titled Engagement Fundraising ). In the webinar I presented a ton of data supporting my claim that the fundraising environment has been shifting and the storm clouds have been gathering. I believe that, finally, the day of reckoning is upon us and too few organizations are ready.

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Nonprofit earmarks in 2019 state budget

NC Nonprofit

As part of the General Assembly's final version of state budget for FY2019-21 ( H.B. 966 ), legislators have included earmarked special appropriations of more than $117 million to 207 nonprofits in key legislative districts. The Center has compiled a list of these earmarks. For comparison, in the previous two budget cycles, legislators approved about $22 million in earmarks to 148 nonprofits ( 2018 state budge t) and $19 million in earmarks to 91 nonprofits ( 2017 state budget ). .

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Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event.

Values 90