June, 2021

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Newsletter: Re-Born on the Fourth of July ; This is the New Long-Term CSR Priority ; 8 Questions to Ask Someone Besides ‘What Do You Do?’

Selfish Giving

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. I know I am! ?????? Something to think about on Sunday. On July 4, 1845, Henry David Thoreau moved into a one-room cabin he had built on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. Heck, he was only a half-mile from both the railroad and the main road into Concord.

Food 130
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Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

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Broken Crayons: What Happens When Nonprofit Leadership Fails Fundraisers of Color

Bloomerang

We trusted you! We knew when we showed up on day one as the new Chief Development Officer at your impactful nonprofit, leadership would be behind us. After all, y’all said so in the three interviews we had with the staff, Executive Director, and the Board of Directors. The job description clearly stated that nonprofit leadership values all employees and the unique contributions they bring to the organization. .

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Nonprofits fared better in 2020 than first anticipated, survey finds

Candid

Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds. Based on a survey conducted in February of CEP's Grantee Voice panel, the report, Persevering Through Crisis: The State of Nonprofits , found that 66 percent of respondents said the COVID-19 pandemic has had a "moderate" (38 percent) or "significant" (28 percent) n

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Is This the End of Email Open Rate Tracking?

Kivi's Nonprofit Communications Blog

You may have seen the latest batch of announcements from Apple about the privacy changes they are making to their software, including this one: In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.

Activism 128
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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. And they’re scrolling through Facebook every day anyway.

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Newsletter: Company Giving Dropped 6% in 2020 ; Burger King Uses Cause Marketing to Take Shot at Competitor ; Why Every Nonprofit Should Use Animal Marketing

Selfish Giving

One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales. I hadn't heard of "tie downs" before. The Hubspot writer defined them this way: “Using sales tie downs allows you to check your assumptions around each of these points. They also get your customer engaged and saying 'yes' before the time comes for you to go for the close.

Marketing 130

More Trending

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

For many of you, this is your fiscal year-end. That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. It also means tying up loose ends to assure you don’t leave money on the table. For those of you on a different fiscal year, skip down to “Cleaning up your Prospect Database” and save this checklist for whenever the time is right for you. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips.

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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Social Media, Blog, and Newsletter Ideas for July 2021

Kivi's Nonprofit Communications Blog

A lot of you operate on smaller staffs during the summer, so if you need a spark of inspiration for next month’s editorial calendar, these writing prompts can help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

Food 125
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The community approach to problem solving

Candid

Participatory grantmaking [i] is no longer new. And it’s here to stay. . To be clear, participatory grantmaking has never been new. This more just and equitable approach to philanthropy has been practiced for decades and the ethos it is based in—that those closest to the problem are the closest to the solutions—has deep roots in community organizing, deliberative democracy, and even in philanthropy itself. .

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Newsletter: Influencer Toolkit for Nonprofits ; The Power of Incentives in Cause Marketing ; Pride Month Has a QR Code Obsession

Selfish Giving

We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. In addition to watching the replay , you should download these two valuable resources: Goodwill's Influencer Toolkit Sample Influencer Letter of Agreement Lauren also recommended these tools: Top-tier, end to end solutions (for robust budgets) include CreatorIQ , Traackr, and Klear.

Marketing 130
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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers.

Marketing 134
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Nonprofit Remote Work: Is Staying at Home Here to Stay?

Bloomerang

Would working out of the office vs. working help nonprofit organizations in the long term? The pandemic jet-fueled significant shifts in the world’s work-life pattern. Yet had COVID-19 hit twenty years earlier, the effect would have been far more devastating. . It just so happened that relatively new technologies were in place and waiting, prepared to cushion the blow.

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How to Use Artificial Intelligence Ethically for Your Nonprofit

NonProfit PRO

Technology and artificial intelligence are most certainly making our lives easier and improving efficiencies. But, the power is beyond anything humans have ever seen, and we're heading to a point where technology will soon entirely exceed our capacity and performance on just about everything. Therefore, it's a balancing act.

Ethics 118
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5 Ways Nonprofit Comms Directors Often Need to Lead Their Organizations

Kivi's Nonprofit Communications Blog

“But is this really my responsibility?” That’s the response I sometimes get when I’m encouraging a nonprofit communications director to step up and start an often-hard conversation within their organizations. Of course, it’s usually not their job, technically. But the problem is that when executive directors and other senior staff don’t provide that kind of leadership, there’s a gap.

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Why great IT support is mission-critical for nonprofits

Candid

If you are a nonprofit organization, IT support is more than just a luxury. It's mission-critical. As the world becomes increasingly technologically advanced, it is not enough to have an up-to-date website and social media presence. Nonprofits need 24/7 IT support to stay on top of their game in this ever-changing environment while maintaining an active donor base and engaging volunteers.

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Newsletter: How to Scale Your Biz Dev Team ; What 25 Companies are Doing for Pride Month ?? ; Everyone Loves Plain Language - Except Nonprofits

Selfish Giving

Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. She'll be sharing her prescriptions on. Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning experiences to be prepared for y

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year.

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How to Overcome Meddling Nonprofit Management and Boards

Bloomerang

What is it about the fundraising profession that makes people with no training in fundraising or fundraising copywriting think *they* know best? I doubt these same nonprofit CEOs and/or board members would brazenly walk into an operating room and try their hands at surgery. . It breaks my fundraising heart each time I read about hard-working fundraisers spending hours crafting a donor-centered appeal only to find their CEO had “fixed it” by: . taking the donor out of the story. . replacing all o

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4 Tips for Recruiting and Engaging Virtual Volunteers in 2021 and Beyond

NonProfit PRO

The value of virtual volunteers has been escalated for many nonprofits in 2021 due to the COVID-19 pandemic. If your organization is looking for new ways to recruit and engage virtual volunteers, here are four tips that can help create a smooth process for both your organization and volunteers transitioning to a remote setting.

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Are Awareness and Thought Leadership Legit Nonprofit Marketing Goals?

Kivi's Nonprofit Communications Blog

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). They tend to be very popular goals with executives and board members, because they are exciting (“Everyone will know what we do and think we are leading the way!”) but also because, frankly, they are vague.

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Charitable giving grew 5.1 percent in 2020, ‘Giving USA’ finds

Candid

Total charitable giving grew 5.1 percent on a year-over-year basis in 2020 (3.8 percent, adjusted for inflation), the latest edition of the Giving USA report finds. Produced by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy , Giving USA 2021: The Annual Report on Philanthropy for the Year 20 20 (key findings, 5 pages, PDF) estimates that charitable giving totaled $471.44 billion last year, up from a revised $448.66 billion in 2019.

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The 5 C’s of Good Nonprofit Communication

Ann Green

I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention? What message are you sending to your donors? Are you asking for a donation, thanking them, or sharing an update?

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When and How to Pay Yourself a Nonprofit Salary

Get Fully Funded

As the founder of a new nonprofit, you are probably doing everything yourself and working for free instead of taking a nonprofit salary. . I get it. Everything seems important and you really, really want to get your new organization up and running so you can do the work of changing lives. But, unless you’re independently wealthy or have another source of income, you will need to pay yourself at some point. .

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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

This is the first post in a 3-part series. Stay tuned for part 2 and part 3. . Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy.

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Keeping the Finance Person Happy With Major Gifts

NonProfit PRO

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

Finance 113
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They Have to Clearly See Your Boundaries to Honor Them

Kivi's Nonprofit Communications Blog

So I was really annoyed with the yard guy. He was not cutting the grass near my hostas, so they were getting really weedy. Then the next week, he clearly tried to cut the grass, but shredded a bunch of hostas with the weed whacker in the process. Again, I was NOT happy. I love my garden. I’m grateful for help with it, but not when stuff gets wrecked, you know.

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Did foundation giving and payout shift in 2020? 

Candid

Every year, Candid conducts the Foundation Giving Forecast Survey, asking large U.S. foundations to share information about their philanthropic giving over the last two years as well as their plans for the year ahead. This year, we were especially interested in learning how foundation giving and payout might have shifted in 2020. . Overall, we found that foundations increased their giving in fiscal year (FY) 2020.

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Webinar: A Fresh Formula for Capital Campaign Success

Mission Minded

Join us on June 30th for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”. The post Webinar: A Fresh Formula for Capital Campaign Success appeared first on Mission Minded.

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3 Ways to Use Technology to Boost Donor Engagement

Elevation

The shift to online engagement over the past year and a half has made nonprofits more reliant on technology than ever before. Virtual fundraising comes with its challenges, particularly when it comes to generating and maintaining donor engagement. There are various helpful tools to catalyze an uptick in donor engagement for your future campaigns, and we’ll unpack a few of our favorite strategies in this article.

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The 10 Biggest In-Person Ask Blunders

Bloomerang

For the last three years, I’ve devoted virtually every day to the challenge of training professionals and especially volunteer fundraisers to overcome the fear of asking for gifts for their favorite nonprofits. There are a variety of ways to raise private money including grant writing, special events, telethons, posting on social media, and others. My specialty is addressing the solicitation of major gifts, particularly from individuals.

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Invisible Walls: Avoiding ‘Othering’ in Your Outreach

NonProfit PRO

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this.

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The 8 Kinds of Burnout #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We talk a lot about burnout in this NPCOMMLIFE blog series because, unfortunately, it just seems to be a part of being a nonprofit communicator. Learn how to set and enforce boundaries at work so you can get more done while not burning out during this week’s workshop Jump Start Setting New Boundaries. Some signs you may be heading toward a burn out (or are already there): You’re exhausted.

Health 116
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How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021

Nonprofit Marketing Insights by GlobalOwls

4 Inspiring Ways How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021. Plastics have helped humanity in many ways. Still, we can and must do better to reduce the plastic pollution. Here’s how eCommerce Businesses and Marketplaces step up. Plastic packaging, landfills, biodegradable, non-biodegradable, waste segregation are complex concepts to understand which come with more complex problems like negative impact on the earth’s ecosystem, ocean and land pollution,

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How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan

Mission Minded

Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded.

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Building the Boards We Need

Boardsource

For almost 30 years, I’ve been part of a sector-wide conversation about the lack of diversity on nonprofit boards and the need to do better. In retrospect, I realize that our initial arguments were grounded primarily in a belief in the importance of representation. We also frequently cited research that demonstrated that diverse groups made better decisions, and argued that as the population was becoming more diverse boards needed to follow suit or risk missing out on large groups of potential b