Code Used in Zero Day Huawei Router Attack Made Public
Selfish Giving
DECEMBER 28, 2017
Researchers warn of copycat type attacks as exploit code used in Mirai variant goes public.
December, 2017
280 2018 Content Marketing Trends, Predictions + Editorial Calendar Template
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.
10 Emerging Trends in Online Communications and Fundraising to Watch in 2018
Nonprofit Tech for Good
DECEMBER 19, 2017
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.
What to Listen for in Donor Onboarding
The Agitator
DECEMBER 12, 2017
“Most people do not listen with the intent to understand; they listen with the intent to reply.”. ― Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible. But that brings up the question: listen for what? There are several variables that, when learned from donors during the onboarding progress, can increase retention and revenues: Identity : Roger put this well last month : “Donor Identity should become the central element in the process o
The 2018 Best Nonprofit Conferences Calendar
EveryAction
DECEMBER 12, 2017
It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.
Top 10 Ways You Can Benefit from Conducting a Donor Survey
iMarketSmart
DECEMBER 1, 2017
1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. 2. Identify – Decide who your best donor prospects are based on what they say. 3. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. 4. Qualify – Ensure that you spend your time wisely with hi-capacity, passionate, motivated supporters. 5.
This Food Bank's Two Secrets to Partnership Success
Selfish Giving
DECEMBER 5, 2017
"Every corporation is filled with people. If you can inspire the employees to care about your cause, and you do great customer service with them, you’ve got a friend for life." Source: Chronicle of Philanthropy Colleen Brinkmann has been raising money for a long time. Way back in 2002, she started as the communications and marketing director for the North Texas Food Bank.
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2018 Cause Awareness & Giving Day Calendar
Nonprofit Tech for Good
DECEMBER 31, 2017
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2018 editorial calendar.
Killing the One-Size-Fits-All Onboard
The Agitator
DECEMBER 13, 2017
Consider these donors to a disease organization: She’s a researcher working on your disease. You featured some of her research in your newsletter and she was reminded to give you a donation. She was diagnosed with the disease you are working to eradicate. She found tips on management and coping on your web site and wanted to show her appreciation. A favorite high school teacher of hers just passed away.
Creating a Thank-You Video in a Day – How This Nonprofit Did It
Kivi's Nonprofit Communications Blog
DECEMBER 5, 2017
Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina. Guest Post by Angela Crist. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy.
Donors give when THEY want to give, not when YOU want them to give
iMarketSmart
DECEMBER 13, 2017
It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. They let their boss, their leadership or their board tell them when they need to close the gift instead of filling a pipeline with qualified supporters at various stages of consideration so gifts drop consistently throughou
Museums Have A New Purpose: To Help People Find Their Twin Stranger
Selfish Giving
DECEMBER 29, 2017
Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.
Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet
Pam Moore
DECEMBER 14, 2017
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.
The new tax bill's aftermath doesn't need to be the end of your nonprofit
Fundraising Coach
DECEMBER 30, 2017
There are dire warnings in the United States press about the huge drop in charitable giving coming in 2018. Even groups who should know better, like AFP - the Association of Fundraising Professionals, is saying the sky is falling. (Full disclosure: I am on the board of my local AFP chapter. That doesn't mean I agree with everything from the main office.).
Matching Gift Facts and Insights
The Agitator
DECEMBER 26, 2017
There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t. The following post –and the two that will follow this one–contain lots of research AND lots of valuable insight and good questions from Agitator readers. So, if you’re interested in “mastering” this subject you’ll need to spend some time digging into the articles and research behind the links and also paying some serious attention to t
How We Curate Content for Social Media (and Added More Followers)
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2017
Maggie Siemer. Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too.
Cold calling major donors to arrange appointments doesn’t work— but this method does
iMarketSmart
DECEMBER 11, 2017
No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Introducing the engagement call! Instead of just pounding out cold calls, I recommend you insert an engagement call into your process because it helps fundraisers: Ensure that donors wi
Nonprofits, Please Stop Emailing Me Your Damn Holiday Wishes
Selfish Giving
DECEMBER 17, 2017
Dear Nonprofit, I just received your email wishing me "Happy Holidays." Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. So I have no idea why you are wishing me anything.
Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired
Pam Moore
DECEMBER 5, 2017
It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.
Should you tell event attendees how much was raised?
Fundraising Coach
DECEMBER 8, 2017
I often get asked by event organizers if we should talk about money in our event follow up. It's a great question because these people are wanting to be transparent but not wanting to hurt future donations. So should you mention how much was raised at the event? Especially if it was very successful? Yes! If your event was a success let your guests and sponsors and donors know about it!
Stay in Touch Throughout the Year by Using a Communications Calendar
Ann Green
DECEMBER 12, 2017
Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. Sometimes the only time we hear from organizations is when they’re asking for donations. You must communicate with your donors at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).
Week of Freebies, Day 2: Relevant Messaging Checklist
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2017
Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding. Realistic. Real-Time. Responsive. Revealing. Refreshing. Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your po
Why you need to focus on the most qualified donors
iMarketSmart
DECEMBER 15, 2017
Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year. 57% from people making $500,000 or more (the top 1%). 40% from low-six-figure earners (households earning at least $100,000 pe
The New Principles of Nonprofit Branding and Marketing
Selfish Giving
DECEMBER 11, 2017
Photo via Thomas Leuthard on Flickr. Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications. Historically, nonprofits have largely practiced self-centered marketing - focusing on transmitting their story, showcasing their achievements and asking for support of their cause.
That which we worship
The Agitator
DECEMBER 31, 2017
“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t). We can worship money. We can worship being right. We can worship a bigger house filled with more and ever cooler stuff.
The Year In Review Best of LetsTalkNonprofit in 2017
Lets Talk Nonprofit
DECEMBER 27, 2017
As the year comes to an end, you'll see "best of" lists and recaps everywhere. We're no exception. So, in case you missed a post from the LetsTalkNonprofit.blog , or just want to re-read a favorite, here are the top 5 articles from this past year. You can view the full archive. here. 1. What Your Donors Really, Really Want. Donor retention is key to a nonprofit's annual campaign and overall fundraising success.
A message of hope for nonprofit leaders despite the tax bill
Concord Leadership
DECEMBER 27, 2017
The recent tax bill is spreading fear and despair among nonprofit leaders around the United States. Last week, I recorded this message of hope. Since it’s recording, the President has signed the bill into law. So the message of hope is needed now more than ever. This isn’t tax advice. I’m not an accountant or […]. The post A message of hope for nonprofit leaders despite the tax bill appeared first on The Concord Leadership Group, LLC.
What’s Your Trailblazing First?
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2017
Year-end is always a good time for me to think through and either confirm or change the way we do business here at Nonprofit Marketing Guide. This year, I’ve been reflecting on our Why (a la Simon Sinek). I’m still working on it, but right now I’d describe my personal why for the work we do as this: To give communications directors more confidence so that they can trailblaze for their organizations. .
Should you tell event attendees how much was raised?
Fundraising Coach
DECEMBER 8, 2017
I often get asked by event organizers if we should talk about money in our event follow up. It’s a great question because these people are wanting to be transparent but not wanting to hurt future donations. So should you mention how much was raised at the event? Especially if it was very successful? Yes! If your event was a success let your guests and sponsors and donors know about it!
Will Donation Box Fundraisers Soon Be a Thing of the Past?
Selfish Giving
DECEMBER 21, 2017
"Earlier this year, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment, a distant third to credit cards (40 percent) and debit cards (35 percent)." Source: New York Times Cash is not king. Just stand in line at a Starbucks and count how many people use a credit card or their phone to pay.
Fall On Your Knees … Hear the Angels’ Voices
The Agitator
DECEMBER 21, 2017
Hopefully we’re catching you just before your office Christmas party. And in case you haven’t yet found a little ‘Secret Santa’ treat for your boss, here’s an idea … one that will save you heaps of grief in the coming year. We’re in the giving spirit too. Once again, for our eleventh Christmas, we wish to share with you our most enduring Agitator tradition … more sacred than Roger’s adoration of donor retention and Tom’s holy crusade again
How to get your educational nonprofit into classrooms, without leaving the office
The Nerdy NonProfit
DECEMBER 7, 2017
Educational nonprofits face some barriers when reaching their target audiences. Nonprofits, in general, are understandably wary of risk-taking since there are no stock options or investments to fall back on. Educational nonprofits are in a uniquely complex industry, with educational institutions showing restraint due to regulation and competition. As a result, they must seek out creative ways to reach their audience.
Is Your Writing Too Long, Too Short, or Just Right
Lets Talk Nonprofit
DECEMBER 6, 2017
"For sale: Baby shoes. Never worn.". It's been said that Ernest Hemingway wrote this six-word story. While its origins may be disputed, you can't argue with the fact that those six simple words do tell a story. What about you? Could you tell a story in six words? How about 140 characters? If you're looking for "short" story inspiration, you can check out the #140novel hashtag on Twitter, or. read some famous authors' Twitter novels online.
Mixed Links for Nonprofit Communicators
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2017
Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign. Network for Good encourages you to End Strong. Have you been thinking about starting a podcast?
Donating Online Shouldn’t Feel Like a Transaction
Ann Green
DECEMBER 5, 2017
Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. My inbox was filled with pleas – last chance to get a Cyber Monday deal or make a donation on #GivingTuesday. Many fundraising appeals focus more on the transaction than the relationship.
I Was a Fan of This Nonprofit. Then I Wasn't. What I Discovered When I Checked Up On Them
Selfish Giving
DECEMBER 22, 2017
"On Dec. 12, about 900,000 sponsored wreaths were placed on the graves of veterans by a nonprofit called Wreaths Across America. Every wreath was purchased from the for-profit wreath company that created both the nonprofit and the annual event." Source: MoneyTalkNews A few years go I wrote glowingly about Wreaths Across America (WAA) and their mission to lay wreaths on the graves of fallen soldiers.
Onboarding: The Fierce Urgency of Listening
The Agitator
DECEMBER 11, 2017
The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters. (For the young’un’s, Seinfeld was a 90s observational comedy show from that guy who talks to comedians in cars while drinking coffee, the titular Veep, and some other people.). Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite.
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