Selfish Giving
DECEMBER 20, 2010
I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I know, I’m as disappointed as you are.). Here are the seven best local cause marketing programs for 2010. Program: Create-a-Sweater Pinup Program.
Nonprofit Tech for Good
DECEMBER 17, 2010
Are the new Facebook Pages here? Well, yes… kinda, according to Mashable. It’s been one heck of a long, drawn out launch riddled with false starts and confusion, but it does seem that at last the new Pages are finally here. Well, kinda. The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle.
The Agitator
DECEMBER 1, 2010
To produce this PSA? A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American Jewish World Service! Tom.
Fundraising Coach
DECEMBER 14, 2010
This week I’m thrilled to introduce you to David A. Mersky. David is the Founder and Managing Director of Mersky, Jaffe & Associates, a consulting firm that works with nonprofits to provide financial and human resource development solutions. More importantly, he’s someone I learn a lot from! You can sign up for his newsletter at [link].
Kivi's Nonprofit Communications Blog
DECEMBER 7, 2010
When Marta Lindsey, the communications and development director at TransForm , told me about her experiment to see what she could learn about fundraising from all the charity solicitations that arrived in her mailbox over one year, I immediately asked if she would share the story with you. Here’s Marta’s account of what she learned. A Guest Post by Marta Lindsey.
Nonprofit Marketing Blog
DECEMBER 14, 2010
This is the “holiday decoration” in the lobby of the Hippodrome located at 1120 Avenue of the Americas, owned by Edison Properties. Nice messaging: simple, inspiring and laudable. It just makes you feel good to read it - and it makes you want to do good yourself.
Selfish Giving
DECEMBER 8, 2010
In all the years I’ve been doing cause marketing Finagle-A-Bagel is one my favorite partners. They don’t raise the most money. Not even close. They can’t boast the hippest programs. They raise most of their money through simple coin canisters at their registers. But the qualities they share with our best partners are irreplaceable: dedication and persistence.
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The Agitator
DECEMBER 15, 2010
‘Tis the season for a gazillion email fundraising appeals. Here are five Email 101 pointers from direct response copywriter Ivan Levison, making some direct mail analogies: Mistake #1: Using a weak subject line. Mistake #2: Burying your Web address. Mistake #3: Failing to identify the reader’s pain quickly. Mistake #4: Keeping the email too short.
Fundraising Coach
DECEMBER 7, 2010
I just love the week of Thanksgiving. Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. That’s just normal business– planning 6-12 months out regardless of what year the calendar says it is.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2010
The end of one year and the start of another is always a good time to reflect on what’s important, and what’s not. Sam Davidson has a new book out that will help you do this, while also making you laugh. It’s called 50 Things Your Life Doesn’t Need (Amazon). I especially loved the sections on “stuff from SkyMall&# and “anything belonging to an ex.&#.
Nonprofit Marketing Blog
DECEMBER 1, 2010
There’s a new book out with incredibly fascinating insights for all nonprofit marketing and fundraising folks. It’s called The Science of Giving , and it catalogs a range of seminal studies about giving psychology. The content is amazing, though it’s written in academic language, with sentences like: “Analyses of how empathic versus mood management feelings were related to donation decisions confirmed findings from Study 1.&# I’m afraid this dryness and its hefty co
Selfish Giving
DECEMBER 30, 2010
Starting yesterday in Times Square Massachusetts-based SCVNGR teamed up with teen clothing retailer American Eagle on a New Year’s program aiming to raise money for Big Brothers Big Sisters. This location-based cause marketing program asks consumers to complete challenges on SCVNGR to raise cash for BBBS. Such challenges include “2010 was…” and players are asked to describe their year, “Spot the Eagle,” which asks them to snap a picture with the eagle on the Times Square billboard and “What’s yo
Nonprofit Tech for Good
DECEMBER 5, 2010
Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. Name: Lauren Shopp || lshopp@womenforwomen.org. Title: Multimedia/Online Coordinator. Website: www.womenforwomen.org. Facebook: facebook.com/womenforwomen.
The Agitator
DECEMBER 8, 2010
The Ketchum agency and insurer Liberty Mutual have done a study on the “culture of giving,&# reported here by the Center for Media Research. The study looks broadly at giving — when people give, why, how they like to show their appreciation and so forth. It provides fascinating context for the more specific matter of charitable giving. And there are some specific findings on charitable giving attitudes.
Fundraising Coach
DECEMBER 9, 2010
Check out this very effective call to action. World Vision took a page out of Heifer International’s catalog and adapted it to a social media world. The text is just: Help save a child’s life with milk, cheese and more! Give a goat. Clicking on the image takes you to the goat option in the World Vision gift catalog. Short sweet. And if $75 is too much, they have $25, $30, and $100 options that just above the fold.
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2010
Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. It’s not about coming up with gimmicks; it’s about creating connections and building relationships with your donors. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6 million gifts to 66,470 different nonprofits between 2003 and 2009: Even small upgrades to the donor experien
Care2
DECEMBER 21, 2010
Do you think your organization has clout or Klout ? Is your organization considered a content curator? Are you a leader or a follower? Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it
Selfish Giving
DECEMBER 16, 2010
Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. As promised, I’ve included my slides above and below are links to some posts you might find useful. What is Cause Marketing? If you still have questions, this post should answer them.
Nonprofit Tech for Good
DECEMBER 13, 2010
Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Name: Amy Ganderson. Title: Associate Director, Digital Marketing. Website: www.nature.org. Mobile: m.nature.org. Blog: blog.nature.org. Facebook: facebook.com/thenatureconservancy. Twitter: twitter.com/nature_org. YouTube: youtube.com/natureconservancy. Flickr: flickr.com/groups/thenatureconservancy. 1.
The Agitator
DECEMBER 7, 2010
Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. The online giving experience has a significant impact on donor loyalty, retention, and gift levels.
Fundraising Coach
DECEMBER 30, 2010
As I’ve said in earlier posts, studies show that more than 20% of donations are received today and tomorrow. How have you prepared for this? What are you doing over the next two days to make it ridiculously easy for donors to give? When I was running a development office: I always worked this week between Christmas and New Years; I made sure my online giving system was easy to navigate; and.
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2010
If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit. So, I started thinking, what if a bunch of us picked an experiment to try for 2011 and shared the results here on the blog over the course of the year?
Nonprofit Marketing Blog
DECEMBER 17, 2010
Nonprofit marketing and fundraising friends: Do a great job this month. December really matters for these three reasons from The Online Giving Study.
Selfish Giving
DECEMBER 6, 2010
Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. The deadline of December 10th is quickly approaching! To help put the book’s teachings into practice, the authors are launching a contest for nonprofits based in North America. To enter to win one of the top ten prizes, nonprofits must answer five short essay questions and submit sample creative that best represent their organization’s brand meaning.
Nonprofit Tech for Good
DECEMBER 10, 2010
By the time I am done writing, there could easily be over 200 nonprofits mentioned in the book. Some are featured in case studies, others are simply listed as examples of excellence. A goal of mine is to make sure that nonprofits of all sizes and budgets from numerous program areas are featured. I am also putting in quotes from nonprofit social media practitioners that speak to key lessons learned and wisdom gained through experience.
The Agitator
DECEMBER 13, 2010
Time magazine recently ran this interesting feature, The Rise of the Sheconomy. It’s about the growing clout of women in the marketplace. Women control more wealth, and more spending decisions, than ever before. Maybe that extends to giving to nonprofits. I say “maybe&# because I’m not sure what the most recent giving data says. Our last DonorTrends survey (2008) still showed men outgiving women on an annual basis ($939 to $592).
Fundraising Coach
DECEMBER 16, 2010
I just saw a tweet from @legaleagle2010 about the USAToday’s story on Google’s Chrome for a Cause. Apparently, installing this extension will let you donate money for every tab you open in a day. You’re able to choose to support either: The Nature Conservancy, charity:water, Doctors Without Borders, Un Techo para mi País, or Room to Read.
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2010
I’ve just re-released my popular e-book on how to write a nonprofit annual report. If you are struggling with how to produce one, this guide will answer your questions. This new edition covers the five essentials of a good annual report, as well as what I consider to be the best “new and improved&# formats. For those of you looking for guidance on more traditional annual reports (longer printed pieces), you’ll find plenty of advice too.
Care2
DECEMBER 28, 2010
What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? Frogloop asked some of our favorite nonprofit campaigners and experts to give us their thoughts and predictions. Holly Ross, NTEN. Mobile! And not apps. Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites.
Selfish Giving
DECEMBER 17, 2010
I have a sad story to tell you, but it has an ending that will make you smile and give you hope. JAM'N's Pebbles (far left) and Melissa (far right) accept a donation for the backpack drive. Because my hospital serves families from some of Boston’s poorest neighborhoods, we get our share of children in our emergency room who are victims of neglect and violence.
Nonprofit Tech for Good
DECEMBER 31, 2010
Somewhat surprising! Google searches likely had a big effect because other posts got a lot more buzz on Twitter and Facebook. My guess is the top posts for 2011 will be quite different – more Mobile Web, geolocation, LinkedIn, and live-streaming. Best to you and your nonprofit in 2011! It’s going to be a big year. 1. Three iPhone Apps that Every Nonprofit Needs to Know About. 2.
The Agitator
DECEMBER 9, 2010
Pew Internet Research has reported some interesting new data on Twitter usage , which triggered this set of commenting articles … worthwhile reading. Bottomline: 8% of online Americans say they’ve used Twitter. But 41% say they ‘hardly ever’ use their account. For more sense of proportion, Twitter’s 15 million users compare to Facebook’s 151 million unique US users.
Fundraising Coach
DECEMBER 27, 2010
All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name]. It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today. Since we are at year-end, could you re-visit your charitable giving? I’m not a fan of any of them, but if I had to choose one, it’s be the last one.
Kivi's Nonprofit Communications Blog
DECEMBER 14, 2010
I just took a look at the results to date from our survey of nonprofit communicators , as I prepare for our webinar tomorrow (Wednesday) on Trends for 2011 and Your Nonprofit Marketing Plan for 2011. The “How much email is too much (or too little)&# question is one I get all the time, so I was particularly interested in the results to the question on how frequently the respondents expected to email their lists.
Care2
DECEMBER 23, 2010
Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed that it’s easy to get sucked into the black hole known as social engagement – using social media with no idea where you’re headed.
Selfish Giving
DECEMBER 28, 2010
Mother Nature dropped nearly twenty inches of snow on Boston on Sunday and Monday. The snow gave my climbing hydrangea, which is a lush green in the summer, a very different appearance. I hope you’re taking a few days off over the holidays to relax or even do some planning for the new year. I’m doing both, along with some reading, which, honestly, I haven’t done with an actual book in a long time.
Nonprofit Tech for Good
DECEMBER 20, 2010
Organization: Taproot Foundation. Organization Size: 40 Employees. Name (s): Dupé Ajayi and Megan McDonald. Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Website: www.taprootfoundation.org. Blog: taprootfoundation.org/blog. Facebook: facebook.com/taprootfoundation. Twitter: twitter.com/taprootfound. YouTube: youtube.com/thetaprootfoundation.
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