June, 2020

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Newsletter: Attorney Karen Wu Answers Your Questions on UBIT ?? ; Dunkin Sells Masks for a Cause ; Wendy’s Promised to Promote Black Voices on Twitter, Then Ghosted

Selfish Giving

Two things this week! 1. The Social Impact Book Club members have voted and our next book is How to be an Antiracist by Ibram X. Kendi. While I've included the link to the book on Amazon , many readers wrote last week asking me to encourage people to buy the book from a local book shop. I couldn't agree more! I'm off to my local bookstore, Newtonville Books , to pick up my copy!

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New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

Nonprofit Tech for Good

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

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Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!

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4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications

Mission Minded

Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? . Who is the customer you want to attract?

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Newsletter: Former Partnership Manager Speaks Out on Racism, Abuse ; 3 New Books for the Read with Purpose Book Club ; Guess What? Purpose Drives CEO Reputation

Selfish Giving

We had such a great book club meeting last week talking about the book Fanocracy ! Did you miss it? You can watch the replay here. Now it's time to pick our next book! ?? We have three new books that nicely capture the zeitgeist of the moment. I'm looking forward to having a powerful conversation about one of them. My pick was White Fragility. I really encourage you to visit Amazon and read the descriptions for each book and a few reviews before making your pick.

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Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

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A different look at "Deadlines drive donations"

Fundraising Coach

Today is the start of the last week of the fiscal year for many nonprofits. And one thing we know about fundraising: deadlines drive donations. Year after year, we've seen even arbitrary deadlines like galas or the end of the fiscal year generate fundraising bumps. Do Deadlines Make Donors Act? The pandemic has me reflecting on this. I used to think the deadline spurred donors to action.

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Nonprofits: It’s Time to Think Twice About Facebook

Mission Minded

Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the number one priority for any business of any size in any industry or niche!

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Newsletter: How Consumers Respond to Purpose-Led Companies ; To Find Your Next Partner Hit the Road ; Black is Beautiful, Let’s Drink to That

Selfish Giving

I'm super-excited for our second book club ??meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

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How Micro-Donations Can Make a Big Impact for Your Nonprofit

Nonprofit Tech for Good

By Kaley Aposporos , Content Writer at GoFundMe Charity. In the nonprofit industry, we often hear the phrase “every dollar counts” or “together, we can make a big difference.” And there’s a reason for that. Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. As large donors tighten their spending, you may be wondering how to get charity donations during a global pandemic.

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Summer All-Access Pass Discount Available!

Kivi's Nonprofit Communications Blog

Even though this summer isn’t like anything else we’ve been through before, we are still giving you our Summer All-Access Pass Discount. With our Annual All-Access Pass , you get everything you need to handle whatever life throws at you – training on best practices, confidence in your work, and support from both experts and friends.

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Donor generosity is astounding

Fundraising Coach

When we entered the pandemic lockdown here in the United States, nonprofits were rightly concerned about potentially plummeting donations. Those of us who'd been in fundraising through disasters and economic downturns, knew there'd be an initial spike in giving. But based on our past experiences, we expected that spike to be short lived. Well, I'm pleased to say, donors are proving us wrong.

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Should You Publish a Statement of Solidarity, Support, and Action?

Mission Minded

Your organization's voice is important, because systemic racism has influenced and infiltrated every facet of life and work. The post Should You Publish a Statement of Solidarity, Support, and Action? appeared first on Mission Minded.

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Donor Retention Strategies: From CRMs to Annual Reports

Ann Green

By Jay Love. Nonprofit professionals have a lot on their minds. You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . Whatever you do, don’t stop fundraising during these difficult times.

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Newsletter: Not Business as Usual ?; Companies Tweet Support for Protests But What About Real Change? ; The #1 Reason to be on Twitter

Selfish Giving

I have to be honest with you. I don't much feel like talking about corporate partnerships this week. After the events of the past eight days, it seems insignificant. What I want is to love and respect my country again. Years ago during a visit to the U.K. I visited the Tower of London. The tour guide asked the crowd if there were any Americans in the group.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two d

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9 hard truths your fundraising operation needs to face in the post-pandemic era.

iMarketSmart

1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.” Plus, donors want non-exclusive, polyamorous relationships with organizations. In other words, they will decide when they’ll cozy up to other charities.

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Mixed Links for Nonprofit Communicators – June 19, 2020

Kivi's Nonprofit Communications Blog

The Collins Quarter. Savannah, GA. Good day and a Happy Juneteenth to you, friends. I am here with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a discussion on racial equity, how Facebook’s new ad policies can affect you, tweet ideas, social media data and more. It’s time for Mixed Links….

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . However, during these discussions, many organizations ask the same question: “How do we attract more donors?

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The 5 C”s of Good Communication

Ann Green

One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). I decided to revisit that post and add a 5th C (connection). I gave it a new title, too. Keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. .

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The End of “I Can’t Find Consultants of Color”

TakeTwo Services

“We’d love to hire Black consultants, but none of the people who applied identify as such.” “We need to diversify, but we’ve had no luck finding consultants of color.” This is something we at at TakeTwo Services constantly hear from both nonprofits and foundations. So, we’ve put together a simple Google sheet directory of Nonprofit Consultants of Color.

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[WEBINAR] Social Media Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, August 12, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.

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Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know".

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4 Steps to Work Through Collaboration Problems

Kivi's Nonprofit Communications Blog

Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your thinking, it’s much easier to make progress.

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Fundraising From Home: A Nonprofit Hub Guide

NonProfit Hub

Working from home has presented some… challenges. Your productivity may be lacking, your team may be a bit more disorganized than usual, and your work attire has probably changed a bit. And as the giving season comes closer, your 2020 fundraising events have probably changed quite a bit as well. Fundraising from home has presented some challenges in that traditional events aren’t the most reliable anymore.

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7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Neil Patel is definitely one of the coolest guys I’ve ever come across. Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Neil is the co-founder of Hello Bar, Crazy Egg and KISSmetrics, and he is a main contributor to the online […].

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Nonprofit Communications Strategy: A Step-by-Step Guide

Elevation

A strong nonprofit communication strategy helps build a loyal client base, improve revenue generation, and power the organization towards steady growth. We share a step-by-step guide on how to create a communications strategy for nonprofits that will make the process easier for all teams involved.

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[FREE WEBINAR] How to Streamline the Golf Fundraiser & Raise More Dollars

Nonprofit Tech for Good

Date: Tuesday, August 4, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Katie Casillas , Director of Marketing at GolfStatus.org. Cost: Free. For nonprofit organizations large and small, this webinar helps you save time and produce better outcomes for your golf fundraiser—whether you’re trying to fit it in before the end of the year or looking at 2021.

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When Not To Lead

Ken Goldstein

To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" etc. But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.

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How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

Let’s say you started a new nonprofit communications job. They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Who are the people seeing your content and what do they care about? What are their problems and concerns? What characteristics do they share?

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Learning Labs with Nonprofit New York

TakeTwo Services

All across NYC – and the country! – nonprofits have been forced to cancel events and deal with unexpected losses of revenue while operating in an atmosphere of uncertainty. So, if you’re wondering “now what?”, here’s help! TakeTwo and Wingo NYC are teaming up with Nonprofit New York for their Fundraising and Resource Development Learning Lab series.

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Search Engine Optimization Tips

Getting Attention

Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites. I’ve also run successful SEO Campaigns for multiple 8 and […].

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor’s School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!

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Flixxaid: A New Mobile App for Social Good

Nonprofit Tech for Good

By Abe Batthish , founder of Flixxaid. In a world with a multitude of social media platforms already out there on the web, why would the world use one more dedicated to support nonprofits? There’s no denying the power of social media and its ability to harness the power of the internet. So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience.

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