Selfish Giving
JANUARY 1, 2018
2018 is only a few hours old and it already feels different to me. Ignoring the fact that I am still sitting in my front room writing a blog post right before it is “due”, and ignoring the fact that this will be the first time in 5 years that I haven’t taken a two week vacation during the holiday break, things really do seem different.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.
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Kivi's Nonprofit Communications Blog
JANUARY 2, 2018
Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most. If you’re not clear […]. The post Set Goals for What Matters appeared first on Seapoint Center for Collaborative Leadership.
The Agitator
JANUARY 9, 2018
“Timeo Danaos et dona ferentes” (“I fear the Greeks, even when they bear gifts”). — Virgil, Aeneid. Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 fee in the US). In a NY Times piece , donors report it being simple to give to and raise funds for nonprofits on the site.
iMarketSmart
JANUARY 2, 2018
1. OUT: Making donors feel bad , twisting their arms, telling them to give ’til it hurts and shaming them. 1. IN: Making donors feel good , treating them like people (not ATM’s), partnering and giving them the value they want. 2. OUT: Listening to snake oil salespeople who have never had to raise money for a living (face it, they just want you to buy what they’re selling). 2.
EveryAction
JANUARY 18, 2018
Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. 1. Rethink mail asks.
Selfish Giving
JANUARY 7, 2018
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements.
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Kivi's Nonprofit Communications Blog
JANUARY 16, 2018
Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.
The Agitator
JANUARY 29, 2018
I’m a fan of M+R. Their free nonprofit tool shed is great for quick calculations for those who, like me, can’t do chi-square or t-tests, in their heads. Their yearly benchmarks are a must read every year. (And they are adding retention to it, which is a great addition.) They are also more open about sharing test results than most, knowing that we rise and fall as a community.
Fundraising Report Card
JANUARY 8, 2018
Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card.
Nonprofit Tech for Good
JANUARY 10, 2018
Date: Tuesday, February 13. Time: 1pm EST/10am PST. Presenter: Heather Mansfield. Over the last two decades the NGO sector has embraced technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use technology. Not surprisingly, there is a gap between the utilization of technology by NGOs in high-income nations and those in developing nations.
Selfish Giving
JANUARY 14, 2018
“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019. Following the wisdom of Mark Zuckerberg , brands and agencies continue to create and execute social media campaigns that unlock the influencing potential of a trusted friend.
Fundraising Coach
JANUARY 30, 2018
I've been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: "This guy is rich. What's my next step?". Part of me wants to applaud them. These leaders are doing the hard work of trying to expand their fundraising. But most of me wants to scream. The assumption is there must be a perfect "thing" to do that will cause them to give money.
Kivi's Nonprofit Communications Blog
JANUARY 22, 2018
Scarlett Bauman. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. As the Director of Marketing, Scarlett is responsible for marketing and public relations for the Air Force Enlisted Village, Inc., a 501c3 nonprofit organization that pro
The Agitator
JANUARY 30, 2018
Yesterday, I vented my spleen about the argument that volume leads to retention and that the volume of contact should be viewed as the lever to do so. Now, I’d like to put my case studies where my mouth is. Most of these are specific to mail. Why? Because that’s where the testing has been heretofore. This is in large part because organizations face a greater tangible, incremental cost to mailing.
Fundraising Report Card
JANUARY 16, 2018
The quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card.
Ann Green
JANUARY 11, 2018
By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is. It’s often dismissed until lack of it becomes a hazard. The same thing happens with nonprofits and design. It gets overlooked, downright ignored in favor of something basic just to “get things out there,” because often“there simply isn’t a budget for fancy stuff.”.
Selfish Giving
JANUARY 23, 2018
Today on CauseTalk Radio Megan and I talk to Jennifer Herskind , Chief Marketing Officer for Smoothie King , about a new partnership with Challenged Athletes Foundation (CAF) , a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles. The 900-store chain will be donating $150,000 through a 25 cent donation to CAF with the sale of every newly-branded Hydrate and Help bottle of spring water.
iMarketSmart
JANUARY 8, 2018
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the qualification process effectively.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2018
Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened. The world’s most popular social networking site announced major changes to its newsfeed algorithm, changes that would see most nonprofits organic page reach plummet even further.
The Agitator
JANUARY 21, 2018
Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. And clearly there is a problem when otherwise smart people with big budgets don’t “do” numbers. But I’d like to talk about something else today that I’m guessing bedevils many an Agitator reader: you are numerate, but you report to someone who isn’t.
Lets Talk Nonprofit
JANUARY 3, 2018
"What gets measured gets done." Perhaps you've heard this saying. With the start of the new year, it's a great time to ask, "What does our nonprofit want to get done this year?" Then, the corollary is, "What fundraising metrics do we need to measure?" THINK BEYOND DOLLARS RAISED For many nonprofits, the primary way - and sometimes, the only way - they measure their success is in total dollars raised.
Ann Green
JANUARY 4, 2018
Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from the frigid, wintery weather we’re having in Boston. I also hope 2017 was a good year for your organization, and 2018 will be even better. If things didn’t go so well last year, here are a few ways to help you do better. Evaluate and plan.
Selfish Giving
JANUARY 30, 2018
Today on CauseTalk Radio , Megan and I talk to Andrei Cherny , CEO and Co-Founder of Aspiration , a financial firm that helps investors make money and make a difference. The firm has also launched an app - Aspiration Impact Measurement (AIM) - that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.
iMarketSmart
JANUARY 5, 2018
Tons of writers in major media have been fretting about the new tax law. “Tax bill could turn philanthropy into a pursuit only for the rich.” – 12/23/17 Todd Frankel [ Washington Post ] “Nonprofits are the unintended victims of the new tax bill.” – 12/29/17 Chris Gates [ The Hill ] “The sky is falling!” – 12/17/43 Chicken Little [ Wikipedia ].
Kivi's Nonprofit Communications Blog
JANUARY 18, 2018
Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now. During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and executive staff.
The Agitator
JANUARY 17, 2018
“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory.
NonProfit Hub
JANUARY 12, 2018
Nonprofits, like all other successful organizations, need to keep up with the tools of the times. It’s important that your board of directors understands the importance of new technology in letting your organization run like a well-oiled machine. Technology should be intuitive, affordable and able to grow with you, and your board should be willing to provide that for you.
Ann Green
JANUARY 18, 2018
I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter? The Whiny Donor (@thewhinydonor) always shares spot on fundraising tweets, and one of her best is “ Seriously.
Selfish Giving
JANUARY 16, 2018
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it?
iMarketSmart
JANUARY 24, 2018
Before you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me. I gathered this list after hearing what 5 different leaders in the sector told me. (Note: None of them wanted to be listed in this article. Maybe the headline had something to do with that.). Also, I DO believe that wealth information is valuable.
Kivi's Nonprofit Communications Blog
JANUARY 17, 2018
Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more.
The Agitator
JANUARY 7, 2018
I confess. I spend far too much time transfixed by happenings on social media than I should. Whether it’s the ravings of the unstable @realDonaldTrump, or Facebook’s all-too-slow striptease toward the truth about its role in providing fertile ground for Russian election trolls there’s a lot going on that I find fascinating. But here at Agitator HQ we do turn off the TV, silence the hysterical cable news pundits and attempt to track what’s going on in the quieter parts of online and social medi
EveryAction
JANUARY 16, 2018
A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!
Fundraising Report Card
JANUARY 30, 2018
Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card.
Selfish Giving
JANUARY 9, 2018
Today on CauseTalk Radio , Megan and I talk to Dana Stalker and Rachel Frederick , associate creative directors at Droga5 , an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice. Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three optio
iMarketSmart
JANUARY 29, 2018
I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It motivates lots of people to move money into DAFs. Then money gets distributed. In fact, on average, about 15% to 20% of DAF dollars get distributed each year (depending on who you ask). Meanwhile, foundations must adhere to the ‘payout rule’ which refers to the fact that, by law, private non-operating foundations must distribute five percent of th
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