Nonprofit Tech for Good
APRIL 22, 2015
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids , but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake.
Kivi's Nonprofit Communications Blog
APRIL 16, 2015
'Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT. ASPCA https://instagram.com/aspca. Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety.
Ken Goldstein
APRIL 24, 2015
Some time back I blogged about LinkedIn's (then new) Board Connect Service as a great new resource for nonprofit organizations. In the couple of years since, LinkedIn has built upon and expanded their vision of "LinkedIn for Good" and their offerings to nonprofits. I have taken part in a couple of free nonprofit technology trainings provided by LinkedIn and have enjoyed meeting their enthusiastic and caring team.
Ann Green
APRIL 20, 2015
'You probably have a fundraising plan and maybe a donor relations plan, but it’s also important to have a thank you plan since you should spend just as much time thanking your donors as you do raising money. This isn’t happening. Nonprofit organizations spend a lot of time on their fundraising campaigns, but treat thanking donors as an afterthought.
Fundraising Coach
APRIL 6, 2015
'I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. But so misunderstood by nonprofit leaders. A veteran of prospect research, Bill shows you how researching your donors and prospects can move your fundraising forward.
The Agitator
APRIL 22, 2015
'Fundraising is in for a bleak future. More bleak than at any time in the past 40+ years. And there’s little evidence fundraisers have the capacity to implement plainly needed changes. This happy piece of insight is delivered in a new, important and thought-provoking series by veteran U.K. fundraiser Ken Burnett. It began running this week. You can get an overview of the treat that’s in store for you in the series’ Introduction.
Nonprofit Tech for Good
APRIL 11, 2015
'Over the last six months Nonprofit Tech for Good has bookmarked over 50 fundraising tools to prepare for this blog post. When the time came to write the post, at least 25% of the fundraising tools had shut down. It is very difficult to launch a fundraising service that is sustainable i.e., can earn enough revenue to pay staff, keep the lights on, and continually invest in innovation.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EveryAction
APRIL 8, 2015
'Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd.
Nonprofit Marketing Blog
APRIL 3, 2015
'Yeehaw! Another Friday, another great round up to finish out the week. Here’s what caught our eye in the world of fundraising and nonprofit marketing: Network for Good and storytelling rock star Vanessa Chase have teamed up for a look at the state of storytelling in the nonprofit sector. We want you to be a part of it! Please take a few minutes to share your experiences in our quick survey.
Getting Attention
APRIL 29, 2015
How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster.
The Agitator
APRIL 2, 2015
'On April 1 st Jeff Brooks alerted us to the next game-changer in fundraising with his glorious post, The Wah Generation. On April 2 nd Tom weighed in with a post titled Haunting Fundraising Questions , wondering about the future. His post was liberally salted with points by Pamela Barden zeroing in some key questions we all should be asking, but also pointing out that there are some pretty stupid paths being explored on the path to the future.
Ann Green
APRIL 13, 2015
'You may be wondering how is middle school relevant to your donor communication when most of your donors are old enough to be parents or grandparents of middle school students? And who wants to go back to those awkward years, anyway? But keeping middle school students in mind can help you improve your donor communication. Here’s how. Write at a sixth to eighth grade level.
Kivi's Nonprofit Communications Blog
APRIL 29, 2015
If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse. The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less informed.
EveryAction
APRIL 20, 2015
'Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program.
Nonprofit Marketing Blog
APRIL 1, 2015
'We all know that mobile technology is changing the way we communicate, work, and give. It was only a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with emojis! Talk about the art of brevity!
Nonprofit Tech for Good
APRIL 25, 2015
The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources. You can also browse 300+ on Twitter at @nonprofitorgs/lists/bloggers-resources.
The Agitator
APRIL 21, 2015
'61 cents. How do I know that? I’ve just read the superb M+R Benchmarks 2015 report, supported by the Nonprofit Technology Network (NTEN). M+R studied the online fundraising performance of 84 organisations across the spectrum — environment, poverty, animal welfare, health, culture, international — to give the rest of us a treasury of data and insight.
Getting Attention
APRIL 21, 2015
'Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings.
Kivi's Nonprofit Communications Blog
APRIL 6, 2015
'Jeanine Marlow. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Jeanine Marlow is the director of communications & marketing for Cornerstone Preparatory Academy , a University-Model® school. The school is 11 years old, and she’s been blessed to be with them for 5 years.
iMarketSmart
APRIL 27, 2015
I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. . Do you really think the average person feels comfortable when they read these titles below?
Nonprofit Marketing Blog
APRIL 17, 2015
'I hope you celebrated National Volunteer Week. Did you do something to make your volunteers feel special? I got a sweet card and gift in the mail from an organization I''ve been volunteering with for many years now. It really did make me feel appreciated. Even if you just send out a personal email to those who volunteer with your organization, I promise your volunteers will never forget it!
Mission Minded
APRIL 13, 2015
'We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. How did we know? It just didn’t feel like us anymore. It wasn’t bad; it just wasn’t as good as it could be. It wasn’t as good as the Mission Minded of today. Consider our […].
The Agitator
APRIL 6, 2015
'Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products. If you google ‘customer journey’ you’ll be treated to 21 million results, replete with templates, mapping tools, case studies etc.
EveryAction
APRIL 6, 2015
'Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends.
Kivi's Nonprofit Communications Blog
APRIL 2, 2015
'I’ve been writing here a lot about hashtags lately….with good reason. The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause. A few tactics, techniques and tools stood out.
Nonprofit Tech for Good
APRIL 26, 2015
Date: May 6. 2015. Time: 9-9:30 am EDT (New York), 2pm BST (London), 4pm EAT (Nairobi). Hashtag: # NGOtechchat. Hosts: @NonprofitOrgs. Featured Guests: @BrianCuteCEO of @PIRegistry and @OnGood. After four years of planning and hard work, on May 6 the Public Interest Registry and OnGood will release the new.NGO and.ONG domains worldwide. This tweetchat will highlight three reasons why your NGO/nonprofit,/charity should register the new domains and discuss how you can integrate the new domains
Nonprofit Marketing Blog
APRIL 21, 2015
More and more nonprofits are using visuals to tell their story, illustrate impact, and create a case for giving. But creating visuals can sometimes be costly, time consuming, and seemingly impossible without advanced software. At Network for Good, we see clients using visuals in amazing ways to share their stories, engage donors, and raise more money in ways that are effective, easy, and—guess what?
iMarketSmart
APRIL 27, 2015
I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. . Do you really think the average person feels comfortable when they read these titles below?
The Agitator
APRIL 9, 2015
'[Editor’s Note: Sorry for the late notice, but here’s a chance TODAY at 1pm eastern to hear Roger in action on Tony Martignetti’s Nonprofit Radio. Listen live. Or listen to the archived version at your leisure.] We at The Agitator are fans of Lisa Sargent. She’s a solid fundraising professional who freely shares her excellent communications advice with our entire community through her website and monthly e-newsletter on donor loyalty.
Getting Attention
APRIL 8, 2015
'Wake up, girls and boys! It’s time to change our ways. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But…. Rules are made to be broken , at least once in a while. And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework for as long as its relevant, sometimes you just need to bust out.
Kivi's Nonprofit Communications Blog
APRIL 1, 2015
'Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email.). You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too: It’s pure social proof.
EveryAction
APRIL 29, 2015
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day.
Ann Green
APRIL 27, 2015
This may or may not be a busy time for your organization. Some organizations do fundraising appeals or hold events in the spring. Others don’t. Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Donor relations is an important, but often overlooked, component of fundraising.
iMarketSmart
APRIL 8, 2015
'I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). And, as they say, once an object is in motion, it stays in motion. But, when I ask people, “Why do you do it?” they can’t seem to give me good reasons.
The Agitator
APRIL 20, 2015
'The Agitator is delighted when more resources are put on the table with regard to donor retention. Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this paper.
Getting Attention
APRIL 14, 2015
'Guest bloggers, Julia Reich, a designer and brand strategist at Stone Soup Creative and Marlene Oliveira, a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity recap their #15NTC session on nonprofit consulting. At last month’s Nonprofit Technology Conference, we hosted a session on making the move from in-house nonprofit professional to consultant serving the sector.
Kivi's Nonprofit Communications Blog
APRIL 8, 2015
'Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission. If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause.
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