Selfish Giving
JANUARY 17, 2017
Today on CauseTalk Radio , Megan and I talk to Dan Goldenberg , Executive Director of the Call of Duty Endowment , which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded on its cause marketing and the Endowment's impact. Never Miss a Show - Sign up for Email Updates.
Pam Moore
JANUARY 4, 2017
As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.
Nonprofit Tech for Good
JANUARY 24, 2017
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service.
Kivi's Nonprofit Communications Blog
JANUARY 3, 2017
I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any. Still, the start of a New Year is a time to rethink things, take a look at the big picture, and start something good.
The Agitator
JANUARY 10, 2017
In a year-end post, Please Don’t Eat the Poinsettia , I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not, and many persist for which there’s little proof one way or the other. I promised that in 2017 we’d explore some of these as we intensify our focus on evidence-based fundraising as opposed to myth-based or even experience-based fundraising.
Ann Green
JANUARY 11, 2017
At the end of November, I made year- end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates and minimal additional requests for donations, but, alas, that is not the case.
Selfish Giving
JANUARY 3, 2017
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Combined these annual posts have over 50,000 views.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
JANUARY 1, 2017
Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2017 and 2018 editorial calendars.
iMarketSmart
JANUARY 4, 2017
As your supporters get bombarded with more and more messages from advertisers and competitors (other fundraisers) you’ll need to stand out. The best way to do that is to be more human, authentic and real. Here are nine ways to do just that this year: . Share personal stories with your donors. Be real. Be open, honest and transparent. Suppose your nonprofit got hit with a lawsuit or did something wrong.
The Agitator
JANUARY 25, 2017
I love home remedies and old folk tales. They have their place in the Farmer’s Almanac and on embroidered wall hangings, but they’re grossly over-used and too often accepted as ‘truth’ or ‘best practices’ in fundraising. Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2017
Justyna Krygowska. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Justyna Krygowska is the Communications Director of The Andrew Goodman Foundation.
Selfish Giving
JANUARY 24, 2017
Today on CauseTalk Radio , Megan and I talk to Allison Weinhagen , Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market , you can choose to "round up" your total to the nearest dollar. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op's mission.
Mission Minded
JANUARY 25, 2017
Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of […].
Care2
JANUARY 16, 2017
Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Facebook and Instagram are two of the most popular social media networks that nonprofits use and these platforms are continuously releasing new updates that can help nonprofits engage with their audiences more effectively.
iMarketSmart
JANUARY 18, 2017
I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing.
The Agitator
JANUARY 5, 2017
I’m writing this post with great trepidation. Because I want to float the idea that 2017 should be a year for unprecedented donor acquisition. But as Agitator readers well know, deep down Roger and I continue to believe that too many fundraisers and organizations inexplicably, indefensibly neglect donor retention. Consequently, it almost pains me to write a post saying: ‘Put the pedal to the metal’ this year on donor acquisition.
Getting Attention
JANUARY 4, 2017
Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has left many nonprofit communications professional feeling overwhelmed and.
Selfish Giving
JANUARY 10, 2017
Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch.
Concord Leadership
JANUARY 10, 2017
Being a leader means being ever committed to improving your communication skills. And how to deliver a joke so that people laugh with you, not despite you. Thankfully, speaker, comedian, and Second City alum Ron Tite shares a 3-minute master class from a performance at…Sunday’s Golden Globes awards! His post Brain Chatter: A 3-Minute Masterclass […].
Lets Talk Nonprofit
JANUARY 4, 2017
"When I grow up, I want to be a BOARD MEMBER!". Said no child. Ever. Yet imagine the child who grows up loving their pets and the outdoors. As an adult, they may want to get involved with organizations that support animal welfare or the environment. It's really not surprising that so many individuals join nonprofit boards because they have a passion for the cause.
iMarketSmart
JANUARY 20, 2017
The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. Here’s what they determined: Itemized charitable donations increased +104% between 2003 and 2013 (10 years) from households with earnings of at least $10 million/year. Similarly, donations increased +57% during the same period from people making $500,000 or more (the top 1%).
The Agitator
JANUARY 18, 2017
“All you need is love, da…da…da-da…da. All you need is love, da da da-da da. All you need is love, love. Love is all you need.” The Beatles say so (and raised more money than most of us). Agents of Good says so. And Jeff Brooks says so. So it must be so. So let the donor love flow! Says Agents of Good: “We are calling for a #DonorLove revolution.
NonProfit Hub
JANUARY 26, 2017
For nonprofits to be successful at generating money from both fundraising and earned income, they have to be able to communicate effectively. The best way to do it is to start with why you’re doing what you’re doing, not how or what you’re doing or selling. If you’ve ever read or heard the words of Simon Sinek, you know that he’s all about making life more impactful and people more successful in all facets.
Selfish Giving
JANUARY 3, 2017
Sarah Durham, Big Duck. Today on CauseTalk Radio , Megan and I talk to Sarah Durham , CEO of Big Duck , a communications firm that is a leader in Brandraising - a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah and I discuss: Speaking of brands: Where did Big Duck come from? Why branding is important for nonprofits.
Kivi's Nonprofit Communications Blog
JANUARY 12, 2017
I recently contributed an article to the Communications Network’s biannual journal, Change Agent , called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector, in my opinion.
Ann Green
JANUARY 4, 2017
Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from dreary Boston, but at least there’s no snow (yet). I also hope 2016 was a good year for your organization, and 2017 will be successful, too. You can help ensure that by starting the New Year on the right track. Here’s how.
iMarketSmart
JANUARY 23, 2017
L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” This is so true. Involvement is one of the best ways to build seriously deep connections. It can mean the difference between no gift and the ultimate gift.
The Agitator
JANUARY 31, 2017
Lots of great questions and comments popped up in response to The Dangerous Dictum of “Mail more. Make more” Especially appropriate was a question by Tom Ahern : “Is there a bottom line for various sized groups?” Of course, as other commenters noted, there are different approaches depending on the organization or type of organization. For example, as Chip Heartfield noted , the political or advocacy organization in the midst-of a hard-fought, time-sensitive campaign is likely to use differ
Getting Attention
JANUARY 24, 2017
Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Why not recruit folks already connected with your organization to help as marketing and fundraising ambassadors? Your colleagues, board members, volunteers, and loyal donors have tremendous potential to strengthen relationships, drive participation, and raise money IF you launch this six-step training program: 1) Share a clear call to act
Selfish Giving
JANUARY 31, 2017
Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries. Download the Transcript. Download the Transcript - EP200.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Download the Luminate report here.
NonProfit Hub
JANUARY 25, 2017
Earned income for nonprofits can be an ambiguous topic when it comes to most organizations, because if you dig in more, you’ll find a lot of merchandise and coffee. We’re not knocking coffee or a nice shirt, but it usually doesn’t go much deeper. Many organizations have something right at the tip of their mission, waiting to earn revenue – but they just don’t have the development available to make it happen.
iMarketSmart
JANUARY 11, 2017
A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on. But could doing so be a misguided marketing strategy? Research from a study published in December 2014 showed that compassion for distress actually became reduced among people who have “been there.” In other words, according to the study , having ‘been there’ doesn’t necessarily mean you care.
The Agitator
JANUARY 26, 2017
In one of his most clever and amusing posts ever, What my cat taught me about fundraising , fundraising creative Jeff Brooks gives us an important warning about relationships built upon delusions. He notes that the delusions he and his cat have about each other — the cat thinks Jeff’s a cat, and Jeff thinks the cat is human — basically work to produce a mutually satisfying relationship. “But”, he warns, “delusions like that don’t work in fundraising̶
Getting Attention
JANUARY 10, 2017
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most resolutions are action items, rather than goals (the real “what we want to get to”).
Concord Leadership
JANUARY 2, 2017
Just a thought about setting this year’s goals: you’re not cheating if you are listing goals you know will be accomplished. Leadership is hard. Be sure to give yourself full credit for all you are accomplishing! Happy New Year! The post It’s not cheating – a thought on goal setting appeared first on The Concord Leadership Group, LLC.
Kivi's Nonprofit Communications Blog
JANUARY 30, 2017
Winston C. Trumpet. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Winston C. Trumpet is an eighteen-year veteran in the nonprofit management field.
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