May, 2017

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How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.

Marketing 167
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5 Lessons Learned from Donating to 25 Nonprofits

Nonprofit Tech for Good

If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report ! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation pages and in the efficacy of their online donation process. There was a wide variety in donation page design, layout, and functionality and that made donating to 25 nonprofits all in one sitting a somewhat frustrating, and at times, pe

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There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). . Millions of dollars are spent on wealth screening to find them. But what do you do once you’ve sorted them from the rest of the pack?

Values 76
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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List. Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their own.

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It’s Time for a Thank You Plan

Ann Green

Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not. You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. This is why you need a thank you plan. You probably have a fundraising plan and maybe a donor relations plan, but a specific thank you plan is just as important.

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Ep216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.

Children 174

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Are the Majority of Online Donors Liberal Female Gen Xers?

Nonprofit Tech for Good

Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. Good for them and thank you , however, the inaugural edition of the Global Trends in Giving Report to be released September 4, 2017 will only be as good as the data it represents. We need more diversity in our survey respondents (!!

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What’s missing from most nonprofit mission statements?

iMarketSmart

Last week I wrote a post that ruffled some feathers. I do that from time to time. It’s probably because everything I think, write and create begins with the donor in mind — not the fundraiser. Sorry. I guess it’s because I think “donor-centricity” is a term that’s tossed around a lot but isn’t truly applied properly enough.

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Spotlight On Sustainers – Part One

The Agitator

Way back in 2011 I reported on The Future of Fundraising , a monumental session of brainiacs hosted by Blackbaud and summarized by Adrian Sargeant that sets forth needed changes if our sector is to grow and thrive. It’s well worth reading the summary to see how far we’ve come — or not — in the past six years. Today I want to focus on one of the recommendations from that summary.

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Do You Need an Appeal Letter Refresher Course?

Ann Green

You may have noticed an influx of appeal letters over the last few weeks. Some organizations do their main fundraising drive in the spring, especially if their fiscal year ends on June 30. Others do theirs at the end of the year and some do more than one. That’s all fine. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing.

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Ep215: Why Your Cause Should be Active on Instagram

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy McGilvrey , an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money. On the show, Megan, Jeremy and I discuss: Jeremy McGilvrey. The business case for being on Instagram.

Activism 145
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.

Marketing 165
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How to Create a Peer-to-Peer Fundraising Campaign on Facebook

Nonprofit Tech for Good

Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status.

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Some people find me abrasive. Here’s why.

iMarketSmart

Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day.

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Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Gotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The Sierra Club.

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The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation, one of the panel shared his pet peeve: nonprofits who don't do any research before asking.

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Ep217: Skincare Brand Donates When You Show Some Skin Online

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields. The background of Rodan + Fields and their business model of independent consultants.

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Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.

Education 162
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Make Your Brand Values Active!

Mission Minded

Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact.

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If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations.

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“I Asked A Simple Question Online This Week”

The Agitator

“I Asked a Simple Question Online” wrote Tom Ahern earlier this week. Here’s the question the master donor communicator asked: “Which charity is doing the most for Syrian refugees?” The answers were anything but simple. Here’s what he found out and he’s given The Agitator permission to reprint the whole sorry story verbatim from his original post.

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Even in email fundraising location matters

Fundraising Coach

Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming. So you need to make the point of the email obvious. A case study of buttons in fundraising email One such example is when it comes to giving buttons in nonprofit emails.

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Ep214: A Look Back at Our Favorite Shows From the Past 200 Episodes

Selfish Giving

Today on CauseTalk Radio , Megan I talk to.each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio. Here are the must-listen shows that Megan and I picked. Ep104: Content Marketing and the Future of Nonprofit Fundraising Ep132: White Castle's In-Store Fundraising Spikes 48%.

Marketing 113
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My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy.

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Grant Writing Best Practices: 5 Tips from 5 Experts

NonProfit Hub

Grant writing is a great way to secure funding for your organization and has a multifaceted pathway to success. Finding the grants is half the battle, writing the grants is a whole other animal, and we’re not even going to start on reporting after the grant is awarded. You’ve got to know where to find grants for your nonprofit organization , but you also need to know the best tips and tricks to write a stellar grant proposal.

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Finding the pony

Concord Leadership

[Image courtesy of Sandy Rees] Growing up, I listened to a lot of motivational speakers. Many of them shared a story about a father with two sons. As an executive coach, I am amazed at how much this story reflects leaders’ perspectives on life. The Father with Two Sons There once was a father with […]. The post Finding the pony appeared first on The Concord Leadership Group, LLC.

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Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to ̵

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Overhead Its Not A Bad Thing

Lets Talk Nonprofit

Overhead. How does it make you feel when someone asks about yours? More and more donors are asking. So you need to know what overhead is, why it matters and why it can be good for your nonprofit. I like. Peter Drury's metaphor – that overhead is like cholesterol. There's good cholesterol and bad cholesterol. Just because your number is high, that doesn't necessarily mean it's a bad thing.

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Ep213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. S. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and I discuss: Peter Zandee, Tony's Chocolonely. How Tony's got started by a Dutch journalist who was appalled by the slavery in West Africa.

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Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Kivi's Nonprofit Communications Blog

Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh is the Communications Director for Midwest Environmental Advocates, a Madison, WI-based public interest environmental law center.

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill. Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted.

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What questions should you ask an executive coach?

Concord Leadership

LinkedIn is a funny thing. A week ago, SCOTTeVEST CEO Scott Jordan posted a question. Today, the post appeared in my newsfeed. With over 200 comments to it! The question was: Who uses an executive/life coach? I met someone that raved about his coach, so I am interviewing him today. I have been very reluctant to engage […]. The post What questions should you ask an executive coach?

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Converting Advocates Into Donors

The Agitator

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to the (initially incidental) organization or cause that actually benefitted from their social gift.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-ye

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Escaping the Stigma: What Nonprofits Need to Help Donors Understand

NonProfit Hub

I’m not sure what happens to completely competent business owners when they put on the “donor hat,” but there seems to be a double standard for how I need to run my nonprofit business versus how this donor gets to run her for-profit business. I know we have to steward other people’s money differently than how a sole proprietor can make financial decisions, but how are we expected to fulfill the mission our donors care about if we’re continually hamstrung by donor demands?

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content.