January, 2012

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Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months! That's growth!

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Nine Nonprofits Offering Timeline Covers for Their Facebook Fans

Nonprofit Tech for Good

The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with Timelines.com is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a likely timeline design for Facebook Pages.

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How do you take care of yourself? | Nonprofit Blog Carnival

Fundraising Coach

I’m thrilled to be hosting the Nonprofit Blog Carnival for February! Since Valentines’ Day is this month, the Carnival topic is: As a fundraiser, how do you take care of yourself? I believe fundraising is the best profession in the world! But it can be incredibly stressful, grueling, and thankless. We often focus on letting donors know we love them, but how do you show yourself the love?

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Rekindle Your Donor’s Thrill of Giving

The Agitator

Mark Phillips at UK’s Bluefrog has nailed it with this post, called Why giving to charity can be like buying a Polaris submarine. Boy can I identify with drooling over those comic book offers when I was a kid. I never tried to order the seven foot Polaris sub big enough for 2 kids (after all, who wouldn’t want to take along their best mate?!

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2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you are interested in only a portion of this full graphic.

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Nonprofit Blog Carnival Wants to Know — What’s Your Dream?

Getting Attention

I have the honor of hosting the first Nonprofit Blog Carnival of 2012. And what better topic, as we enter a new year, than your dreams for your organization, cause or the nonprofit community? The words of Martin Luther King, born on January 15, 1929, tend to set January’s tone for me. I heard my Dad talk about King’s “ I Have a Dream ” speech — his transformative call for racial equality — from the time I was small.

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The 10 Best Cause Marketing Posts of 2011

Selfish Giving

Here’s one last look back at 2011. Here are the top ten posts at Selfishgiving.com as ranked by PostRank. How Nonprofits Can Stop a Zombie Apocalypse. Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent. 6 Cause Marketing Promotions You Can Learn From. 5 Cause Marketing Mistakes You Don’t Have to Make. What Facebook’s Changes Mean for Cause Marketing.

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Brief rant: YOU ARE NOT YOUR PERFECT DONOR!

Fundraising Coach

[Warning: Rant in progress]. In my book Ask Without Fear! , I encourage fundraisers to PYITS–put yourself in their shoes. Thinking like the donor or prospect can save you lots of embarrassment in the process of asking for money. But never forget: you are not your perfect donor. Your major gift donor prospects are not on the same life trajectory as you.

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Needed: Hispanic Donors

The Agitator

Unless, of course, your nonprofit can afford to ignore the fastest growing population segment in the US. By 2050, one in three Americans will be Hispanic. Yet the Agitator hardly ever sees any fundraising mention of the Hispanic audience. So we were gratified to see this article regarding a charity that has built a Hispanic donor base of some 226,000 individuals.

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Newsjacking: The New Way to Get Media Attention

Kivi's Nonprofit Communications Blog

Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking. David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link).

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How Should You Talk to Your Next Generation of Donors?

Mission Minded

Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it.

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Winners: Pinterest ‘Causes I Love Contest’

Selfish Giving

Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help. We loved so many of the boards I decided to hand out three awards. First place gets the $250 DonorsChoose.org gift card. Second place a $100 gift card. Third place a $50 gift card. First Place.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it t

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Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Guest blogger Kimberlee Roth , one of our team’s valued writers, has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits. Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years.

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2012 Fundraising Predictions

The Agitator

We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project , my favorite source of Boomer insight. However, from a specifically fundraising perspective, take a look at these predictions from Vinay Bhagat , Convio’s driving force. His observations are based on more empirical data than most fundraisers see, so they might be more grounded than most.

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Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo.

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How to create a road map for your goals

Fundraising Coach

The first month of the year is gone! Now is a great time to review your goals. (I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. To create a goals road map follow this simple 5-step process: Write out your goal. What is it you want to accomplish?

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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

This is my featured post in Mediapost: Causes. Subscribe to its weekly newsletter and learn from some of the best thought leaders in the cause world! . One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. When you “Like” the nonprofit’s page or the company’s page – or both, depending on the promotion – the company makes an in-kind or cash donation to the nonprofit.

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22 Must-Circle Nonprofits on Google+

Nonprofit Tech for Good

As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+ , below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow , new tools and functionality are added almost daily. Google+ is definitely a work in progress.

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Steal these 42 Creative Pinterest Ideas for Nonprofits

Care2

We’re about to see Pinterest use among nonprofit organizations explode. Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling. Pinterest is a new(ish) and growing a image based social network and the newest darling of social media marketers. I’m always intrigued to see how nonprofits find creative ways to use new social media tools, but I didn’t think seriously about Pinterest’s potential for nonprofits until I

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Thrillingly Yours

The Agitator

Earlier this week, we posted about the importance of the welcome pack for new donors. But of course the core message — you must re-inspire your donor — doesn’t just apply to new donors … it applies each and every time a donor makes a gift. Most nonprofits have banked their biggest chunk of annual contributions in the last few weeks.

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Content Marketing Challenges for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Looks like I have my marching orders for writing some new blog posts! If you want to see pretty much everything I’ve written so far about content marketing for nonprofits, check out the e-book I published a couple of months ago: The

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Free nonprofit tools from 10 different experts!

Fundraising Coach

I’m thrilled to be participating in the Nonprofit Goodies Giveaway ! 10 of us have gotten together to offer: 5 free ebooks including the Wild Woman’s Guide to Fundraising and my own Ask Without Fear! , 2 free workbooks, 2 free trainings, and. one free Donor Map. On the Nonprofit Goodies Giveaway site there are tools to help with your major gifts, annual fund, grant fundraising, storytelling and presentations.

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Writer for Hire

Selfish Giving

I have three goals for 2012 (or three words as Chris Brogan has suggested ). Speaking, consulting and writing. I already have several speaking gigs booked. I also have some consulting lined up. I could tell you more on the latter but then I’d have to kill you because of the confidentiality agreements I’ve signed. That leaves writing. Soon I’ll be busy writing QR Codes for Dummies, Portable Edition , for Wiley Publishing.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community.

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New Book "Share, Retweet, Repeat" Reveals the Secrets of Viral Campaigning

Care2

Books about online marketing are hit or miss. They’re either just too basic, or else they’re bone dry technical. But the latest contribution to the genre – “ Share, Retweet, Repeat: Get Your Message Read and Spread ” -- from veteran online marketing whiz John Hlinko, is a terrific read. In fact it should be scooped up by any Frogloop reader who aspires to getting their messages to “go viral.” And that’s why we’re going to hold a February 1st

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Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic.

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Best Response So Far to End of Year Gifts

Kivi's Nonprofit Communications Blog

After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “ What I Got When I Gave ” experiment, but you might remember it as the “Only a third of nonprofits followed up or said thank you after the email receipt” experiment from previous years.

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MLK and your nonprofit fundraising

Fundraising Coach

In the United States we’re honoring the life of Martin Luther King, Jr. I’m sure many people will be posting about the “I have a dream” speech. I get so inspired reading his speech. We in the nonprofit world sure know about dreams! We see the world both as it is and as it can be. So much of our job is telling people that story.

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Three Easy Steps to Cause Marketing Success

Selfish Giving

The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year. To learn more about starting with an asset analysis and the two other steps needed for cause marketing success, check out my new post at Razoo.com’s Inspiring Generosity blog: Getting Started with Cause Marketing, Easy as 1-2-3.

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10 Most Popular Posts on Nonprofit Tech 2.0 in 2011

Nonprofit Tech for Good

Monitoring the 10 most popular posts on Nonprofit Tech 2.o from year-to-year helps me, and hopefully you as well, get a better sense of what tools and resources nonprofits are most interested in. My hope for the 2012 list is to see more posts related to mobile technology ! Sadly, those posts didn’t get much traction in 2011. That said, for 2011 the 10 most popular posts were: 1.

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Learn the 4 Keys to Pitch-Perfect Messaging – Free Webinar Feb. 7

Getting Attention

Register now to learn - Seats are Limited. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Tuesday, February 7, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.

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4% Growth In Giving Forecast For 2012

The Agitator

U.S. charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. ( View with a free subscription.). The Agitator also reports on the GivingUSA and the Blackbaud Indexes , but unlike those, the Atlas does not rely on surveys or selective data as provided by a limited number of nonprofits.

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How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story? I saw this Austim Speaks PSA with Toni Braxton on TV recently, and it caught my attention, even before I realized it was for a nonprofit.

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New Year Resolution: Ask More!

Fundraising Coach

Whether you love or hate New Year Resolutions, millions of people use January 1 to start new habits. As a result, I’ve been asked by several bloggers and magazines what New Year resolution I would suggest people make. My answer for nonprofit folks? Ask more. If you could do only one thing this year. As I’ve worked with nonprofits over the last year or two, I’ve noticed a tendency to do everything but ask.

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5 Things you need to know about marketing to millennials

Nonprofit Marketing Blog

AdAge had a very useful article last week that summarized new millennial research from ComScore, based on nearly 1,000 TV tests and 35 digital advertising tests. The key finding? Millennials react to marketing differently. Here were the takeaways: 1. Millennials don’t respond to TV ads as much as their elders. Younger people have always measured as less responsive to TV ads than older people, but the gap has grown with Millennials. 2.

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Save the.NGO Domain for Nonprofits

Care2

If you work at a nonprofit, serve on a board of a nonprofit, or have nonprofit clients, you need to hear about this. Next year, the Internet is opening up to allow for thousands of new Internet extensions. Companies, individuals and organizations can register almost anything behind the primary Internet address. (Think.cocacola,party,anything). The one that is most important to the nonprofit community is the.ngo domain, short for non-governmental organization.