Selfish Giving
DECEMBER 26, 2012
The top ten cause marketing posts on Selfish Giving in 2012! Enjoy and see you next year. 1. Why and How Nonprofits Should Use Pinterest. 2. Making People Cry Isn’t a Good Nonprofit Mobile Strategy. 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing. 4. 4 Steps to Launching a Fundraiser on Pinterest. 5. The Best Local Cause Marketing of 2011 (and 3 that Really Stunk). 6.
Fundraising Coach
DECEMBER 4, 2012
Are you looking at the next 3 weeks as time wasted for fundraising? Are excuses like “Everyone is going to a holiday party” and “No one will want to hear from me” filling your mind and mouth? Stop it. A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December.
The Agitator
DECEMBER 10, 2012
If nothing else, the author of the iconoclastic Social Media is B t writes great teaser copy. In fact, B.J. Mendelson, marketing veteran (former), humor writer and stand-up comic (current) has not only come up with an attention-grabbing title, he’s written a valuable and iconoclastic guide to understanding the landmine-filled terrain called ‘social media’.
Nonprofit Marketing Blog
DECEMBER 6, 2012
As my favorite economist says, it’s all about incentives. If you want people to change their behavior, you have to give them a good reason to make the painful switch from the status quo. You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. My colleague Tanya sent me this great example of getting people to take the stairs for their health.
Mission Minded
DECEMBER 21, 2012
In the midst of the media storm of negativity surrounding the University of California’s new logo, a small voice of opposition to the opposition arose— one that disagreed with the anti-logo sentiment pervading public discourse. Graphic designer Armin Vit of Brand New, wrote: “It really baffles me that, all of a sudden, one day, all [.].
Nonprofit Tech for Good
DECEMBER 24, 2012
1. 35,449 Views: 70 Low-Cost or Free Web-Based Tools for Nonprofits. 2. 24,971 Views: Social Media for Social Good: A How-To Guide for Nonprofits. 3. 24,887 Views: 11 Inspiring Nonprofit Facebook Timelines. 4. 18,198 Views: 10 Pinterest Best Practices for Nonprofits. 5. 17,670 Views: HOW TO: Customize Your Nonprofit’s Facebook Timeline. 6. 16,444 Views: HOW TO: Get Your Nonprofit Started on Pinterest. 7. 14,134 Views: 11 Must-Follow Nonprofits on Pinterest. 8. 13,175 Views: 11 Nonp
Selfish Giving
DECEMBER 24, 2012
There’s a famous scene in A Christmas Carol after Scrooge has been visited by the three ghosts. Much to his surprise, he awakes in his bed and realizes he survived the night. Relieved, Scrooge pledges to “Live in the past, the present and the future.” It’s a lesson we could all learn from. Yes, each and everyone. While it seems like many nonprofits are stuck in the past, they’re there with good reason.
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The Agitator
DECEMBER 11, 2012
It’s not just the American public and the paralyzed politicians who should be worried about plunging or at least sliding into the great abyss. Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. Sadly few recognize the day of reckoning is at hand. Rather than look at the real reasons for the now 6-year decline in acquisition and retention rates, and the generally declining number of donors in the pool supporting nonprofits, too many fundra
Nonprofit Marketing Blog
DECEMBER 10, 2012
There’s been a huge amount of chatter online about Facebook changes that nonprofits and companies say have harmed their engagement efforts on the social network - and an equal amount of information refuting that claim. I have been wanting to write a post clarifying matters, but after spending a month reading countless articles on both sides of the argument, I wasn’t sure what to believe.
Getting Attention
DECEMBER 17, 2012
Like you, my heart and head are heavy in the wake of Friday’s tragedy in Newtown, CT. Especially since I feel so helpless. My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. So be responsive , even though you’re pressured by the year-end push for support.
Nonprofit Tech for Good
DECEMBER 2, 2012
Date: Wednesday, December 12, 2012. Time: 11:00 am – 12:00 pm (Indian Standard Time). Cost: Free! How to Register: Sign up ! Presented By: Heather Mansfield. The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly tr
Selfish Giving
DECEMBER 12, 2012
Oh, really. What portion of portion of proceeds? What scientific and educational endeavors? I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend. Someone in the state’s Attorney General’s Office needs to have a conversation with these folks. Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” It’s not the first time this issue has come up.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2012
The “ Theory of Change ” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers.
The Agitator
DECEMBER 13, 2012
The problem with most ‘best practices’ is that they lead to stealing. One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. And on and on. Tote bags change logos. Address labels change colors. Greeting cards filled with happiness, snow scenes and balloons proliferate. Problem is that copying is nothing more than a race to the same old/same old.
Nonprofit Marketing Blog
DECEMBER 4, 2012
Changing course from yesterday’s post, today I’m going to talk trendy. Trendwatching is out with its 10 hot consumer trends to watch in 2013 , and they are worth sharing. I’ve listed each trend along with what I think it means for nonprofits. But don’t forget the basics as you consider these shiny new developments! 1. Presumers and Custowners : Consumers are interested in participating in the funding, launch and growth of (new) products and brands that they love.
Fundraising Coach
DECEMBER 27, 2012
I am working with the folks that created the 100 Donors in 90 Days program on a new product that will be released in the first few months of 2013. Labeled “ The Donor Retention Project ,” we’re interviewing a dozen experts to give very practical insider information, designed to put the pieces of the puzzle of donor retention together for small shops.
Getting Attention
DECEMBER 20, 2012
Trends: Part One. The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.
Selfish Giving
DECEMBER 3, 2012
Last week on Razoo’s Inspiring Generosity , I wrote this post on using QR Codes to thank holiday supporters. My point was that you can make a thank you letter a lot more interesting and powerful by including a QR Code at the bottom that links to something visual. There are a couple good reasons to do this. First, for all the talk about people using their mobile devices and scanning QR Codes outside the home, research indicates that both these things are done primarily in the home.
Kivi's Nonprofit Communications Blog
DECEMBER 24, 2012
Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. We just didn’t call it that. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content.
The Agitator
DECEMBER 18, 2012
Because I like stories. Because I like online video as a fundraising ‘closer’ Because I like hearing results, especially recounted by the people helped. For these reasons, I really like the current campaign of the American Red Cross. Actually, this is more than simply a year-end campaign (forgive my misleading title), although it has certainly been rolled out at year’s end.
Nonprofit Marketing Blog
DECEMBER 23, 2012
For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing. Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. 1. First is the law of the word. Own a word in the mind of your audience that differentiates your organization from all others.
Nonprofit Tech for Good
DECEMBER 10, 2012
Through December 31, 2012 all paid webinar attendees can invite a friend/colleague to attend the same webinar – or multiple webinars – for free. For example, if you purchase one webinar at $50, then a friend/colleague can also attend the same webinar at no cost. This special also applies to the Fall Webinar Special ( Buy 2, Get 1 Free – Buy 3, Get 2 Free – Buy 4, Get 3 Free – or Buy 5, Get 4 Free ).
Getting Attention
DECEMBER 10, 2012
Yes, you’re in sales. So learn how to get better at it! Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above? Please take a deep breath, because I believe that what I have to say here is vital to your cause. How Do You Persuade People to Share a Precious Resource? You’ve told me that sales can feel icky; sleazy or inauthentic.
Selfish Giving
DECEMBER 16, 2012
A goal of mine this holiday season is to teach my kids more about generosity. You may think that since I write a cause blog I must have that area covered. But the blog is called Selfish Giving for a reason. The whole idea of true generosity is really kind of alien to me as I constantly focus on win-win partnerships. I live in a tit for tat world. I want to give my kids exposure to an unselfish world so they can see both sides.
Kivi's Nonprofit Communications Blog
DECEMBER 11, 2012
How is your job aligned within your organization? Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization.
The Agitator
DECEMBER 26, 2012
Your donors and volunteers, that is. It doesn’t need to be as slick as this video from Charity:Water. It’s as easy as this simple video by CentroNia in Washington, DC. No frills. Engaging. Shows those benefiting while celebrating the donors & volunteers who make it happen. And provides an appealing glimpse of the CentroNia staff team.
Nonprofit Marketing Blog
DECEMBER 17, 2012
My friend and colleague Amanda alerted me to this article on the five traits of resilient people. Since that quality is needed by so many of us now, I thought I’d pass on the insights from Jessie Sholl. What occurred to me as I was reading this list is that you probably have every one of these qualities. Working for a good cause is a daily exercise in resilience.
Nonprofit Tech for Good
DECEMBER 31, 2012
Every month Nonprofit Tech 2.0 creates and tweets (three times only) a TwtPoll related to nonprofit tech. Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. Pay particular attention to TwtPolls with high numbers of views as they indicate a high interest level in the subject.
Care2
DECEMBER 9, 2012
My Facebook stream has been filled with nonprofits and businesses asking me to “like” photos, political statements, new products, petitions, etc. You name it, they have asked me to “like” it. And it’s not just nonprofits or small business with limited resources relying on this lame strategy, it’s big organizations and major corporations who have invested significant money, resources, and staff in social media.
Selfish Giving
DECEMBER 20, 2012
Today on CauseTalk Radio , Megan and I have some fun with the season’s Christmas cause marketing promotions. We’ve pinned over 60 campaigns on Pinterest. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal! Follow along with us on Pinterest as we sort through Santa’s sack of cause marketing goodies and goofs.
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2012
Yesterday I shared our Top Ten Blog Posts from 2012 , and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com , our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. We usually send out new articles like these via our weekly e-newsletter , so if you see lots of articles here that you like but missed, subscribe to the e-newsletter so you won’t miss what we share in 2013. 1.
The Agitator
DECEMBER 19, 2012
From Marketo , seven reasons why visual content is more compelling than text … Less Time – According to a 3M Corporation study, we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work. Less Complicated – Complex material can often be presented more simply through visuals.
Nonprofit Marketing Blog
DECEMBER 19, 2012
Here’s some great advice from Caryn Stein on the team here at Network for Good. It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results: 1. Be consistent: Your email appeals should reflect your nonprofit’s branding and style.
Getting Attention
DECEMBER 4, 2012
Here’s an incredibly inventive and memorable way to introduce your organization’s new name—don’t make a big deal about it. Most organizations introduce a new name by talking about themselves—the why and how of the name change. Blah, blah, blah… Instead, learn from Splash’s success. Splash, formerly known as A Child’s Right, is dedicated to bringing clean water to children in the developing world.
Care2
DECEMBER 30, 2012
As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. About 2% of nonprofits raised between $1 and $1,000.
Selfish Giving
DECEMBER 13, 2012
What is the holiday season about if not hope? On today’s show, Megan and I are full of hope as we talk to Shaun King , CEO of HopeMob. King founded HopeMob as a place where individual stories of challenge and hardship can be heard and acted on by its community of generous supporters. King explains HopeMob’s simple but powerful formula of building community before platform and how nonprofits are plugging into this unique, crowd-sourced community.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2012
Happy New Year! We love our readers and think you deserve some goodies. We’ve been highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. Article headlines, tweets, email subject lines and Facebook updates are all examples of where you don’t have a lot of space to create compelling content.
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