Selfish Giving

JULY 28, 2021

Another article - this one from the Tampa Bay Times - questioning the audacity (No, the GALL!! I'm clutching my pearls) of a retailer asking for a donation at the register! Oh, the misery! ?? Oh, the effrontery! ?? Oh, the embarrassment! ?? Give. Me. A. Break. 1. No one is forcing you. If you don't want to give, don't. It's that simple. Are you really concerned what the person in line behind you will think of you?

Retail 130

Retail Marketing Marketing Children 130

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020.

Fundraising 142

Fundraising Fundraising Public and Nonprofit Management Participation and motivation 142

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Are you looking to Improve your CSR by going Green? Check out what you can do as a B2B company to improve your Marketing around it. In these economically and ecologically challenging times, customers are increasingly embracing social causes. They purchase from companies that align with their values. .

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Candid

JULY 6, 2021

How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .

Technology 137

Technology Retention Nonprofits Communication 137

Blue Avocado

JULY 12, 2021

“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than slave and anguish over the parts almost no one will read anyway,” the author […]. The post Still Publishing Donor Names?

Nonprofits 130

Nonprofits Fundraising Fundraising 130

Selfish Giving

JULY 21, 2021

Last week I read a wonderfully detailed article on Hubspot called Sales Email vs. Cold Call: When to Use Each According to Data. The article was even written by a Boston guy, which increased my respect for it even more. But then I thought, "I wonder if Dan Cohen (aka 'The King of Cause Sales') would agree with his advice?" Heck, maybe the guy who wrote this article isn't even from Boston??

Manufacturing 130

Manufacturing Food Health Foundations 130

NonProfit PRO

JULY 23, 2021

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization.

Associations 128

Associations Nonprofits Marketing Marketing 128

Kivi's Nonprofit Communications Blog

JULY 13, 2021

Someone recently told me that while they appreciate all the diverse professional development topics that we and others offer on nonprofit communications and marketing, the fact that there is so much of it and so many things to learn also contributes to her sense of imposter syndrome. I get it! There really is so much variation in this work, and things are changing constantly.

Construction 127

Construction Marketing Marketing Communication 127

Candid

JULY 22, 2021

Last month, philanthropist MacKenzie Scott announced that she, in partnership with her husband Dan Jewett, donated another $2.74 billion to philanthropic entities. Her third round of grants in less than a year, Scott wrote that grant recipients were “286 high-impact organizations in categories and communities that have been historically underfunded and overlooked.

Race and Ethnicity 128

Race and Ethnicity Non-Profits Philanthropy Leadership 128

Blue Avocado

JULY 2, 2021

In May 2020, when Black Lives Matter protests ignited by the murder of George Floyd erupted across the country, many organizations started becoming more aware of the need to challenge racism and to encourage racial equity in their own spaces. At Race Forward, this increased awareness became evident when inquiries about our racial equity training […].

Nonprofits 128

Nonprofits Cultural Diversity Culture 128

Selfish Giving

JULY 7, 2021

The Fourth of July is over, but I'm still thinking about it because it really didn't happen here in Boston. The whole weekend was a disaster. We got five inches of rain and we set a new record low temperature for July 3rd. Don't get me wrong, the gahhden ?????? the rain , but did it have to fall on a holiday weekend??? Of course, events were cancelled due to weather.

Food 130

Food Associations Management Marketing 130

Bloomerang

JULY 12, 2021

There’s a hotel in Hollywood where the rooms are dated, the furnishings are sparse, and the walls are bare. Its name is the Magic Castle Hotel, but it’s not a castle. It’s a 1950s converted 2-story apartment complex painted canary yellow. . Next to its small pool is a cherry red phone. When you pick it up, the person on the other line answers, “Hello, popsicle hotline.” Moments later, a waiter wearing white gloves delivers your orange, cherry, or grape popsicle to you on a silver tra

Non-Profits 140

Non-Profits Construction Technology Fundraising 140

NonProfit PRO

JULY 21, 2021

If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. For everyone else, the important thing is to share your organization’s mission story in a compelling way – and "compelling" doesn’t necessarily mean professionally produced. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording.

Universities 128

Universities Fundraising Fundraising Foundations 128

Kivi's Nonprofit Communications Blog

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? Of course, it’s a really, really long list of potential items. To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success.

Communication 125

Communication Public and Nonprofit Management Nonprofits Management 125

Get Fully Funded

JULY 13, 2021

Look at your desk right now, and tell me how many sticky notes are on it. How many to-do lists? How many reminder notes to yourself? If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity. The first step may be to change the way you work. That’s right. The definition of insanity is doing the same thing over and over, expecting a different result.

Production 124

Production Nonprofits Collaborations Management 124

Blue Avocado

JULY 19, 2021

How nonprofit employees can help ideas be heard and embraced Bryan has an idea for something he thinks might help his nonprofit. His supervisor, Wanda, already has a lot on her plate at the moment. When Bryan says, “Here’s my idea,” it feels like a threat to Wanda’s energy, even if she’s open to hearing […]. The post The Worst Way to Share an Idea Is to Say, “I Have an Idea.” appeared first on Blue Avocado.

Energy 119

Energy Nonprofits Leadership Management 119

Candid

JULY 1, 2021

Based on our analysis, the answer is, it's (currently) impossible to know —but it’s important to get right. . Last summer , the murder of George Floyd and the global racial justice movement brought issues of racial inequity and injustice to the forefront. Candid ha s been tracking racial equity funding for a decad e , but this recent philanthropy response was staggering.

Social Enterprise 119

Social Enterprise Social Enterprise Foundations Activism 119

Bloomerang

JULY 7, 2021

Consistently attracting new potential donors is vital for you to expand your mission and, more importantly, to have the funding needed to make it through unexpected times. Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed.

Marketing 135

Marketing Marketing Fundraising Fundraising 135

NonProfit PRO

JULY 15, 2021

Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.

Technology 126

Technology Nonprofits Management Marketing 126

Kivi's Nonprofit Communications Blog

JULY 29, 2021

Your nonprofit acknowledges that you can’t do it all as a comms team of one. Yay! But they don’t want to hire staff right now, and would rather contract out the work. So what should you outsource? Here are the five places I would consider first. 1. Media Relations / PR. Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work.

Advertising 121

Advertising Production Marketing Marketing 121

Get Fully Funded

JULY 27, 2021

When you hear the word endowment , what do you think of? In simple terms, an endowment is a pool of donor money that is invested in the stock market. Every year, some or all of the investment income is pumped into the organization’s mission, while the principal remains intact. Large institutions like colleges, hospitals, and some private K-12 schools have endowments that provide long-term financial security as well as prestige.

Finance 119

Finance Universities Management Foundations 119

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page.

Nonprofits 111

Nonprofits Values Environmental Communication 111

Candid

JULY 30, 2021

Walmart has announced a five-year, $1 billion commitment to cover 100 percent of the cost of college tuition and books for its employees through the company’s Live Better U (LBU) education program. Through the program, 1.5 million full- and part-time employees of Walmart and Sam's Club—known as associates at Walmart—will be eligible to earn college degrees or learn trade skills without the burden of education debt, and the $1 daily fee that was part of the program since its launch in 2018 will

Universities 111

Universities Associations Education Education 111

Bloomerang

JULY 22, 2021

A majority of all adults experience imposter syndrome at some point in their careers; 70% by the latest figures. . It affects professionals of all occupations and backgrounds, with the impact on individuals in the nonprofit community being a significant one. . Be you a newly qualified doctor or starting up your own charity, doubts can creep in that you don’t deserve your success or promotion.

Nonprofits 131

Nonprofits Universities Health Leadership 131

NonProfit PRO

JULY 8, 2021

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.

Fundraising 124

Fundraising Fundraising Nonprofits 124

Kivi's Nonprofit Communications Blog

JULY 21, 2021

Crisis communications is not just about being prepared for a rogue board member or sketchy financials. The pandemic, social unrest, and increasing displays of hate have thrust nonprofits into the position of needing to revamp their communications plans and messaging on a dime. At some point – likely soon – your nonprofit will face another defining moment where it will be essential to provide clear, timely messaging.

Management 118

Management Communication Marketing Marketing 118

Foundation Group

JULY 19, 2021

The post Understanding the 501(c)(3) Public Support Test appeared first on Foundation Group®.

Foundations 144

Foundations Education Education Management 144

Mission Minded

JULY 27, 2021

Volunteers, staff, board members, here are 6 things you can do TODAY to make sure that your communications hits the mark and achieves your desired result. The post 6 Things You Can Do TODAY to Improve Your Communications appeared first on Mission Minded.

Communication 98

Communication Nonprofits 98

Elevation

JULY 26, 2021

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. It's designed to help organizations extend their public service messages to a wider audience in an effort to make a greater impact on the world.

Recruitment 98

Recruitment Nonprofits 98

Bloomerang

JULY 21, 2021

Before starting a nonprofit organization, you should understand that the 501(c)(3) designation is just that: a tax designation. It’s not a business model. . Why is that important? To be successful, you must understand that you’re starting a business. Getting into that mindset will help set you up for success. . Here are the tactical steps you must take to starting a nonprofit. . 1.

Nonprofit Organizations 128

Nonprofit Organizations Nonprofit Organizations Nonprofit governance and management Insurance 128

NonProfit PRO

JULY 15, 2021

You might have mixed feelings about the idea of finding and implementing new peer-to-peer fundraising software. Maybe you’ve seen the signs that it’s time for a new solution, but you dread the process of finding the right technology for your nonprofit. When you’re on the buyer’s side, product demos can be tricky. Time is limited, and it’s important that you see all you need to see to make the right selection for your organization and feel confident in your decision.

Technology 122

Technology Fundraising Fundraising Production 122

Kivi's Nonprofit Communications Blog

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! Nicole Gustafson. Veronica Brown. Emily Wills. But it’s your turn now! What goes on in a typical day in your life as a nonprofit communicator? Do you check work email as soon as you get up? Do you grab a coffee on the commute?

Communication 115

Communication Nonprofits Marketing Marketing 115

Candid

JULY 23, 2021

Engaging with local community leaders and residents early and often is key to implementing public health and racial justice approaches to preventing gun violence successfully, a report from the Annie E. Casey Foundation finds. The report, Improving Community Safety Through Public Health Strategies: Lessons From Atlanta and Milwaukee (24 pages, PDF), highlights lessons learned and recommendations from Casey-funded gun violence prevention work in which residents—with the support of nonprofits a

Health 98

Health Law Foundations Activism 98

Nonprofit Marketing Insights by GlobalOwls

JULY 25, 2021

How to Improve Your Nonprofit eCommerce Store Conversion Rate. Does your Nonprofit website sell products? Then you’ll need to optimize your eCommerce store to sell more. Here’s what you can do to get started. It’s the big question every online store owner asks themselves, “ how do I improve my conversion rates? ” If you’re serious about converting viewers into buyers, you will want to take a multi-step approach to improve your conversion rate.

Production 98

Production Advertising Nonprofits Food 98

Mission Minded

JULY 19, 2021

Learn about the 10 stages you can expect from a name change to prepare your staff, board, and stakeholders for the work that lies ahead. The post The 10 Stages of Changing Your Organization’s Name appeared first on Mission Minded.

Nonprofits 98

Nonprofits 98

Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. . Below I’ll break a good story down into four key ingredients.

Public and Nonprofit Management 124

Public and Nonprofit Management Nonprofits Health Communication 124