Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now
Selfish Giving
MAY 6, 2020
Two things this week. 1. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
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