Selfish Giving

JUNE 8, 2009

Assistant Professor Angela Eikenberry has written a thoughtful and provocative article for the Stanford Social Innovation Review entitled The Hidden Costs of Cause Marketing. In it, Professsor Eikenberry makes her case against cause marketing or “consumption philanthropy,&# as she calls it. Consumption philanthropy individualizes solutions to collective social problems, distracting our attention and resources away from the neediest causes, the most effective interventions, and the act of c

Marketing 157

Marketing Marketing Philanthropy Production 157

Fundraising Coach

JUNE 1, 2009

Here’s a great piece from Lois Lindauer ’s latest “Development News&# email: AHP Study Demonstrates Value of Fundraisers in Recession. The Association of Healthcare Philanthropy (AHP) just released results from its 2007 benchmarking survey, which examines nonprofit hospital giving during a period encompassing the early months of this recession.

Fundraising 73

Fundraising Fundraising Healthcare Health 73

The Agitator

JUNE 11, 2009

C’mon, you really wanted to correct that headline, didn’t ya? And it’s just that schoolmarm tendency in folks that makes for so much bad direct response fundraising copy. That’s the conclusion I draw from a fascinating dissertation by Frank C. Dickersen, Ph.D. as part of his doctoral studies at The Peter Drucker Management Center and Claremont Graduate University.

Non-Profits 72

Non-Profits Universities Communication Fundraising 72

Kivi's Nonprofit Communications Blog

JUNE 23, 2009

When I started my consulting business 11 years ago, virtually everyone told me to market my services under a company name, rather than to promote myself under my own personal name. No one would hire an individual freelancer, I was told. I needed to appear to be a “organization.&# Organizations were more stable, more trustworthy, and more marketable.

Associations 68

Associations Marketing Marketing Communication 68

Getting Attention

JUNE 22, 2009

Your organization could be one of this year's Getting Attention Nonprofit Tagline Award winners! Enter today. A strong tagline does double-duty -- working to extend your organization's name and mission, while delivering a focused, memorable and repeatable message to your base. It's one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don't have a tagline or rate theirs as performing poorly.

Nonprofits 61

Nonprofits Communication Nonprofit Organizations Nonprofit Organizations 61

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Fundraising 50

Fundraising Fundraising Activism Advertising 50

Selfish Giving

JUNE 30, 2009

In Malcolm Gladwell’s book review of Chris Anderson’s Free: The Future of a Radical Price ( which I learned of from one of my new favorite bloggers and twitterers @danblank ) he shares this study from a MIT economist. He offered a group of subjects a choice between two kinds of chocolate—Hershey’s Kisses, for one cent, and Lindt truffles, for fifteen cents.

Marketing 140

Marketing Marketing Advertising Production 140

The Agitator

JUNE 3, 2009

Terry Barber, "chief inspirator" at Grizzard Communications, recently offered some critical advice in Forbes.com to business readers. His article was called Your Business Can inspire People the Way Nonprofits Do. It’s not often you see consultants telling businesses to model themselves after nonprofits. In this case, he’s dead right.

Retention 61

Retention Communication Fundraising Fundraising 61

Kivi's Nonprofit Communications Blog

JUNE 26, 2009

Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause. Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here’s how to submit your blog post (deadline today!). I’ll send you the link when the Carnival is posted next week.

Communication 55

Communication Nonprofits Technology Foundations 55

Nonprofit Marketing Blog

JUNE 9, 2009

Mike Grenville, Flickr: Today Mark Rovner of SeaChange did a great talk on storytelling for Network for Good. This is an important topic, because we all have amazing stories—but we don’t always tell them. Or tell them well. Why? Mark says nonprofits want to seem smart and on top of things, so we load our stories with facts and data. But too much kills the heart of a story: emotion.

Law 42

Law Activism Nonprofits 42

Care2

JUNE 11, 2009

Facebook is the 5th most trafficked site in the United States. Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook? You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. According to a recent BusinessWeek article , Cameron A. Marlow, a research scientist at Facebook, conducted a study to find out how close Facebook users are to their friends online.

Activism 50

Activism Communication Nonprofits 50

Selfish Giving

JUNE 24, 2009

Like Jack Skellington my cause marketing team lives in Halloween Town twelve months a year. No sooner is Halloween over and just like in the movie the Mayor of Halloween Town (aka Joanna MacDonald ) is hustling through my door, arms full, with plans for next year’s “big event.&# . This year is no different. But unlike Jack I haven’t grown tired of the same old routine year in and year out.

Energy 100

Energy Retail Foundations Health 100

Fundraising Coach

JUNE 16, 2009

As the recession continues, and our need for funds grows, I continue to believe we’ll need a combination of face-to-face experiences with donors augmented by a robust, but appropriate, use of online tools. In my article Bananas and Websites , I give an overview of Seth Godin’s concept that, when looking at a web page, all of us are organ grinder monkees.

Fundraising 56

Fundraising Fundraising Philanthropy Nonprofits 56

The Agitator

JUNE 30, 2009

In eMarketing and Commerce , I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Here are the top reasons: 40% — too high shipping costs. 37% — they wanted to comparison shop. 36% — didn’t have enough money after ship

Retail 45

Retail Fundraising Fundraising Marketing 45

Kivi's Nonprofit Communications Blog

JUNE 19, 2009

Next week on Thursday, June 25, at 4:00 p.m. Eastern (1:00 p.m. Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. Actually, I’m only blabbing for about 20 minutes and then I’m taking your questions for the rest of the hour.

Marketing 55

Marketing Marketing Communication Fundraising 55

Nonprofit Marketing Blog

JUNE 26, 2009

I get asked this question a lot. What is the ROI of social media? So I asked some experts. This question will be answered today in a guest post from Bob Cramer, CEO of ThePort Network , a social media solutions provider and great resource for nonprofits. By Bob Cramer. In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents.

Activism 42

Activism Communication Fundraising Fundraising 42

Care2

JUNE 3, 2009

The recent feisty discussion on Frogloop about whether direct mail is dying or not raises some vital questions for every nonprofit fundraising professional to consider. Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time.

Nonprofits 49

Nonprofits Marketing Marketing Fundraising 49

Selfish Giving

JUNE 19, 2009

Ad Age: Marketers, Nonprofits Grapple With Definition of Cause Marketing Great piece here from Brian Powell (Twitter id: @goodconcepts) that really contributes to the discussion that Professor Eikenberry launched and I continued on my blog with Defending Cause Marketing and Cause Marketing Defended. Now What? Please read Brian’s piece, tell your friends and leave a comment at Adage!

Marketing 100

Marketing Marketing Nonprofits 100

Getting Attention

JUNE 29, 2009

Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! Take 3 minutes now to enter today. More information here. Tags: Awards Branding and Messages Nonprofit Communications Nonprofit Marketing News.

Nonprofits 40

Nonprofits Communication Marketing Marketing 40

The Agitator

JUNE 29, 2009

The UK-based Management Centre recently scored 57 nonprofits on their ability to innovate … a seven step process as conceptualized by the Centre: Ideation — idea generation. Integration — cross-pollination of ideas. Information — external scanning & sourcing. Selection — identifying ideas to take forward. Support — develop ideas into offerings.

Nonprofits 45

Nonprofits Nonprofit Management Management 45

Kivi's Nonprofit Communications Blog

JUNE 16, 2009

Our next free webinar will be on Thursday, July 23 at 1:00 p.m. ET (10:00 a.m. ET). But I don’t know the topic yet. That’s for you to decide! Here are the choices: - Hiring and Managing Freelance Writers, Designers and Other Communications Consultants. - Listening to Social Media: Monitoring Who’s Talking About You and Your Cause Online. - Content Creation Strategies: Making the Most of Your Writing, Photos, and More.

Management 55

Management Marketing Marketing Communication 55

Nonprofit Marketing Blog

JUNE 23, 2009

A little over a year ago, the Case Foundation , together with partners Network for Good , Causes on Facebook and Global Giving , and corporate partner Parade Magazine, encouraged thousands of individuals to compete online for donors, donations, and matching awards for their favorite charitable causes as part of the Foundation’s first-ever Giving Challenge.

Foundations 42

Foundations Technology Activism Fundraising 42

Care2

JUNE 11, 2009

Your nonprofit spends time and money growing your online list. But, does your nonprofit have a solid strategy to engage these new recruits and potential donors? Frogloop interviewed Madeline Stanionis and Jenn Smith of Watershed who discussed their top 5 tips to engaging new recruits. Check them out! 1. Give them love – fast! How quickly you engage a new listmember after he/she has joined your list is critical to turning them into a long-term activist and/or supporter.

Healthcare 48

Healthcare Recruitment Marketing Marketing 48

Selfish Giving

JUNE 16, 2009

With success comes the void. When I posted Defending Cause Marketing last week, I have to admit that while I knew cause marketing had many friends, I also knew it had its detractors, and I thought the latter just might win the day. They didn’t. The comments were overwhelmingly positive. But Professor Angela Eikenbery’s article did make me think twice about how cause marketing is practiced and how it can at least be improved.

Marketing 100

Marketing Marketing Retail Medical 100

Getting Attention

JUNE 3, 2009

I was astonished to see how succinctly storytelling expert Andy Goodman summed up the must-dos in his NTEN Webinar, covered here by Fundraising Success. He's a consummate storyteller himself, but few folks can share their wisdom in such a clear way. Here are Andy's musts for a well-told story: Five Key Structural Elements. Protagonist. The person who we follow through the story.

Communication 40

Communication Marketing Marketing Fundraising 40

The Agitator

JUNE 25, 2009

Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. And he’s angry they seem to get such credence (though certainly that’s not the case in the annals of The Agitator … just Search our site using "direct mail’!). Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts.

Advertising 45

Advertising Associations Universities Health 45

Kivi's Nonprofit Communications Blog

JUNE 10, 2009

Here’s a roundup of nonprofit marketing items you don’t want to miss, which I affectionately called my Mixed Links. First, you’ll find this month’s Nonprofit Blog Carnival at the Nonprofit Congress Blog. The next edition will be hosted by Wild Apricot and they are seeking great blog posts on nonprofit technology. Deadline is June 26.

Philanthropy 53

Philanthropy Nonprofits Associations Technology 53

Nonprofit Marketing Blog

JUNE 17, 2009

I’m getting ready to move house today and tomorrow. I’ve been feeling a little stressed about it all. Then I got an email from Mark Horvath, a formerly homeless person who now chronicles the lives of the homeless. And I got perspective (I’m lucky to have a home). And I got inspired. THIS is how you tell an amazing story. A few words, a few pictures, a transformative experience.

Homelessness 42

Homelessness Nonprofits Marketing Marketing 42

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Advertising 47

Advertising Fundraising Fundraising Non-Profits 47

Selfish Giving

JUNE 1, 2009

I just returned from a great outing at Cause Marketing Forum’s 7th Annual Conference in Chicago last week. Despite the economy that has impacted us all, David Hessekiel, Founder & President of CMF , pulled together a great show. (Check out the Twitter feed from the event here ). The conference featured some wonderfully entertaining and informative speakers, and CMF honored some incredible businesses and nonprofits with their signature “Halo Awards&# for outstanding cause marketin

Marketing 100

Marketing Marketing Non-Profits Fundraising 100

Getting Attention

JUNE 30, 2009

Fundraising veteran Tom Suddes offers his golden (but free!) advice on how to shape your language to strengthen your organization, and change the way you think about your organization. Listen now to change your org's life, and your own perspective. Can't ask for more in 45 minutes. Three key insights: Don't define yourself negatively, as a NOT-for-profit.

Nonprofit Administration and Development 40

Nonprofit Administration and Development Philanthropy Communication Fundraising 40

The Agitator

JUNE 18, 2009

Breaking news from reliable Agitator sources … Realising that social nets like Twitter and Facebook have yet to establish a viable business model, but are essential for promoting democracy (at least abroad), the US Government has decided to purchase the two networks outright. Said President Obama: "We would have preferred to see that users of these networks valued them enough to actually pay for their services, but this is just too much to ask for in the Web 3.0 environment.

Governance 45

Governance Advertising Activism Values 45

Kivi's Nonprofit Communications Blog

JUNE 1, 2009

More than half of the 75 Special Summer Passes to our webinar series have been sold. Only 35 left! Attend live or watch the recording of every webinar we host from now until August 31, 2009 and get access to our archive of webinar recordings from the last year, all for $75. Use this special link (you won’t find it elsewhere on the website). What’s Happening This Week.

Nonprofits 48

Nonprofits Foundations Communication Marketing 48

Nonprofit Marketing Blog

JUNE 30, 2009

This, dear readers, is my 500th post here on Katya’s Nonprofit Marketing Blog. I wanted to make it extra special and wise, so I decided I’d better not be the one writing it. A couple of weeks ago here and on Twitter, I asked you to contribute to this post with the one piece of wisdom that you wish you’d known at the start of your nonprofit marketing and fundraising efforts - or the lesson you keep finding yourself forgetting.

Non-Profits 40

Non-Profits Marketing Marketing Law 40

Get Fully Funded

JUNE 29, 2009

Last Friday, my daughter Emily re-took the ACT exam. She was trying to raise her score a few points so she can qualify for scholarships for college this year. Anyway, she needed to drive to Oak Ridge which is about 45 minutes from home. She’s not familiar with that town and soon had herself really upset that she wouldn’t be able to find the testing facility. .

Fundraising 40

Fundraising Fundraising Nonprofits 40

Care2

JUNE 30, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr

Recruitment 40

Recruitment Fundraising Fundraising Advertising 40

Getting Attention

JUNE 24, 2009

Yahoo! Just hit 300 entries (after just 1 day) in the 2009 Getting Attention Nonprofit Tagline Awards. Enter here right now, while it's on your mind. Deadline is July 31st. And please spread the word to your peers, grantees and other networks! I received several great questions (thanks all) yesterday when I launched this year's awards, and wanted to share the answers with you: We use two taglines, or we use three taglines (one for our org, and one for each main program).

Foundations 40

Foundations Nonprofits Values Marketing 40