Selfish Giving
JANUARY 21, 2009
A week doesn’t go by that I don’t get a call or email from four or five people looking for work. Most of them come from marketing, advertising and public relations. Some are changing careers. Some just can’t find work in their chosen fields. They all see opportunity in cause marketing, and they’re right. This post is for all of you, because I know I haven’t gotten back to everyone.
Fundraising Coach
JANUARY 23, 2009
…you should at least be learning about using Twitter for your nonprofit. Check out the volume of tweets during the Inauguration: The green line is last week at the same time. The blue line is this week. Twitter reports up to 5 times as many tweets per SECOND during the peak time. Yes, they measure tweets per second! All too often, we expect people to come to us to hear our stories.
Kivi's Nonprofit Communications Blog
JANUARY 27, 2009
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. (The other three? Two will just nod sympathetically and the other one will have no idea what you are talking about.). If you are thinking about giving a social media project to an intern or a new employee who is a recent college grad, keep these four tips in mind.
Care2
JANUARY 6, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
JANUARY 25, 2009
The funds of the first bailout package—your tax money - went where? To what end? How are you feeling about Bernie Madoff? How is your trust level in any financial institution? How is the trust level in us? As a “good organization&# - aka nonprofit, you may think people trust you. Sadly, plenty of research has suggested otherwise, for a long time.
Getting Attention
JANUARY 27, 2009
Once again, the folks at the Pew Internet & American Life Project have opened our eyes to groundbreaking research: The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now. The fact that mom and dad and maybe grandpa are on social networks, reported out in detail here , has huge implications for your nonprofit communications work tomorrow, and a few for your work today: 75% of online a
Selfish Giving
JANUARY 28, 2009
[Pictured above: The pin-up that will be sold for $1 in iParty stores and Fuddruckers restaurants through February]. It was just last spring that I was driving through downtown Boston the day of the parade for the world champion Boston Celtics. All around me was a sea of green and white. It was just an incredible sight after seeing so many parades with Red Sox red and Patriots blue.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Kivi's Nonprofit Communications Blog
JANUARY 21, 2009
Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “ The First 100 Days of Your New Nonprofit Marketing Job.&#. It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
Care2
JANUARY 6, 2009
In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).
Nonprofit Marketing Blog
JANUARY 30, 2009
I’m reading Dave Evans new book, Social Media Marketing in an Hour a Day. It’s excellent. Even though I consider myself somewhat knowledgeable in social media, and even do trainings on the topic, there is so much I’m learning. I highly recommend it, for everyone from beginners to intermediate social media folks. I also recommend Allison Fine’s book ("Momentum") if you want more of the background on the social web.
Getting Attention
JANUARY 28, 2009
Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). He cautions that poor site usability and missing info in online press areas can turn journalists away from covering your organization or force them to get their information from third-party sources (definitely not your messaging and likely to be incorrect).
Selfish Giving
JANUARY 7, 2009
Yesterday was the first day everyone from the team was back in the office from the holidays so it was a good time to catch up about our cause marketing resolutions for 2009. I’m unsure how much I’ve told you about my team in the past but it’s comprised of a wonderful group of marketing, sales and event professionals who plan and execute multiple cause marketing programs each year. .
Fundraising Coach
JANUARY 27, 2009
True confessions: ten days ago I freaked out. I’m an optimist by nature. You know that “Is the glass half-full or half-empty&# question? My standard answer is that it’s always full. It’s always got something in it: air, liquid, something. I regularly blog in the economic impact on philanthropy and how Americans remain generous , even in tough times like these.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2009
“Oh, no! That’s what our. newsletter looks like to a third. of the people on our mailing list?!?&#. Don’t be her. Preview your e-newsletter in. different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus someone using Gmail or Thunderbird, not to mention what it looks like on a smartphone.
Care2
JANUARY 15, 2009
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
JANUARY 20, 2009
Yesterday, I took my daughters for a cold snowy walk in Rock Creek Park here in Washington DC to pick up trash. We wanted to do something to feel of service, and we didn’t have to walk far to pick up an entire bag of garbage. Apparently there are a lot of beer drinkers in the forest with a prediliction for Budweiser. The best thing about the experience was the many walkers and runners who stopped us to thank us for what we were doing.
Getting Attention
JANUARY 29, 2009
Since we have a 5-year-old who's a peanut butter devotee, we've been following the peanut salmonella scandal closely. Our first step was to check the labels of all our peanut products against the FDA list of tainted products (all clear). But I was astounded by the Peanut Council's proactive and strategic response to the industry crisis. After all, peanut-based products have already taken a huge hit with the prevalence of childrens' nut allergies.
Sea Change Strategies
JANUARY 8, 2009
My friend and colleague Thaler shares this great exchange between Toby and Sam on Wets Wing: Sam asks Toby, “…I’m saying you have me preaching to the choir… Why?&#. Toby replies, “‘Cause that’s how you get them to sing.&#. We non-profiteers spend a gazillion dollars and a gazillion hours treying to reach the opposition, the disinterested, the indifferent and the distracted.
Fundraising Coach
JANUARY 21, 2009
The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Dan Ariely of Duke University, Anat Bracha of Tel Aviv University, and Stephan Meier of Columbia University sought, through experiments, to test the importance of image motivation, as well as to gain insights into how different motivating factors interact.
Kivi's Nonprofit Communications Blog
JANUARY 14, 2009
Be the One They Call. “How to Position Your Nonprofit. as an Expert Source&#. Webinar on Thursday, January 22 at Noon Eastern. Registration is just $35. Learn more and register. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.
Care2
JANUARY 14, 2009
Let’s face it: People have a love hate relationship with their email. It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days?
Nonprofit Marketing Blog
JANUARY 27, 2009
Yesterday, dear reader Robin asked me if I had examples of my recommendation, which was: You can’t control the media - or anyone’s brain. If you’re smart, you’ll insert your message where people are already focused. This is especially important if you have a small marketing budget. You need to concentrate your resources where folks are likely paying attention—or where they can take action.
Getting Attention
JANUARY 26, 2009
Audio, like video, is a fantastic way to enliven your content and engage your network. A podcast is audio content that can be downloaded automatically as a one-off or on ongoing, as a series, so listeners can view or listen offline. In most cases, the term “podcast” refers to audio content. Whatever you call it, podcasting is a great communications tool and one that's easy to produce.
Sea Change Strategies
JANUARY 8, 2009
Wonderful must-listen Marketplace segment on how hotels persuade guests to re-use towels. Bottom line, I note that says most guests IN THE ROOM YOU’RE STAYING IN have re-used generates the highest level of cooperation. This has obvious and intriguing implications for our line of work, doesn’t it? Tags: General Interest.
Fundraising Coach
JANUARY 16, 2009
@Philanthropy pointed me to a humor piece in the New Yorker called Looking Forward to Your Check. The invitation to a fictitious fundraising event starts out with: The Benefit Committee wishes to remind all Subscribers that the thrill for those pledging as much money as they can afford to attend this Gala Charity Event will always be outweighed by the shame felt by those pledging as little as possible.
Kivi's Nonprofit Communications Blog
JANUARY 30, 2009
Claire Meyerhoff and I will be talking about pitching - elevator pitches, pitching your story to the media, etc. - on today’s edition of Magic Keys Radio at 1:00 p.m. Eastern (10:00 a.m. Pacific). The half-hour show is live and you can call in your questions over the phone or send them in via chat. Immediately after the show, you can download it as a podcast.
Care2
JANUARY 21, 2009
Lets be frank, daily doom and gloom reports about the economy are scary. Nonprofits are facing challenging times with leaner resources. “The year-end fund-raising results last month confirm what we already suspected: for most people giving is not a luxury but a natural extension of who they are,&# said Mark Rovner, Founder of Sea Change Strategies. “Many groups received significant numbers of gifts this past December, but the average size gift amount dropped, especially at the higher
Nonprofit Marketing Blog
JANUARY 26, 2009
I’ve been reading all about the Inaugural events and balls in recent days - like much of you - and I am both absorbed and appalled by the attention paid to the wonderful Michelle Obama’s wardrobe. Absorbed, because I have to confess I do follow fashion and can’t help but be interested in it. Appalled, because she’s so much more important than her garments - and because it’s utter fluff at a time when our country is in such a state.
Getting Attention
JANUARY 22, 2009
I hope you'll join me at NTC (the annual conference of NTEN (the National Technology Network), April 24-26, 2009 in San Francisco. I want to chat in person and talk through what I'm learning. Listen! Don 't stop reading because I said "technology." Please forget the name and let what I'm saying sink in. Here's what you need to know: NTC is a gathering of some of the most thoughtful, imaginative, charged, exciting folks in the nonprofit biz.
Kivi's Nonprofit Communications Blog
JANUARY 26, 2009
Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11). We’ll start the series with an overview of online marketing that will help you put all of your options in perspective and give you some tips on coming up with a strategy that works for you.
Nonprofit Marketing Blog
JANUARY 25, 2009
Last night at a dinner party, I met a lovely, lively, smart couple over great cassoulet, and they told us how they met. Picture this: It was New Year’s. They were at a party, they’d chatted, and as the evening grew late, he was having trouble collecting the nerve to ask her out. So he rapidly consumed a large amount of red wine for fortification and, as she was leaving the party, he went up to her and blurted, “If I were to call you sometime and ask you out, would you go on a d
Kivi's Nonprofit Communications Blog
JANUARY 23, 2009
Wake Forest University’s business school is holding its 10th Annual Elevator Competition soon. Teams of MBA students have to pitch their business plans to venture capitalist judges during a two-minute elevator ride. The finalists then get to make a 20-minute presentation on their business plans, with the winners getting cash and prizes. I first mentioned this competition on my blog back in 2006 and I’m still waiting for a foundation to replicate this in the nonprofit world!
Nonprofit Marketing Blog
JANUARY 22, 2009
This week’s websites of the week (drumroll please.). 1. WEBINKNOW: It’s actually a blogger you should read— David Meerman Scott , that I discovered via Jeff Brooks of Donor Power. Read this post on WebInkNow and check out the Air Force’s system for figuring out when to engage with bloggers. It’s really good. 2. CHANGINGMINDS: A website with resources on the art of persuasion.
Nonprofit Marketing Blog
JANUARY 22, 2009
Don’t forget: Things online should be short. People skim online. Things offline often work better long - like fundraising letters. If your home page is text heavy, you’re trying to serve a full meal to a snacker. Don’t do it. Save the purple prose for direct mail.
Kivi's Nonprofit Communications Blog
JANUARY 22, 2009
I’ll be available to answer your questions live on my blog tomorrow, Friday, January 23, from 1:00 - 1:30 p.m. Eastern (10:00 a.m. Pacific). Just come to the blog homepage and you’ll see a live chat window where you can type in your nonprofit marketing questions. I am trying to offer office hours nearly every Friday either through chat on the blog like this week or on our live BlogTalkRadio show , Magic Keys Radio.
Getting Attention
JANUARY 20, 2009
Obama has tapped into a vibe of patriotism, community, energy, hope and faith. So what next? How does your nonprofit keep momentum going, after the rally, vote or special event is over? Tags: Current Affairs Nonprofit Communications.
Getting Attention
JANUARY 20, 2009
Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. Effective communication is based on your understanding of whom you're having a discussion with, and her perspective, passions and needs are.
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