Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.

Marketing 166

Marketing Marketing Advertising Foundations 166

Selfish Giving

NOVEMBER 28, 2017

Today on CauseTalk Radio , Megan and I talk to Mike Richardson , Vice President of Marketing, Casey’s General Stores , a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association. The $1.35 million raised will be used to help send kids with muscular dystrophy to MDA Summer Camp.

Activism 100

Activism Associations Communication Fundraising 100

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online and mobile technology effects giving.

Public and Social Policy 100

Public and Social Policy Volunteerism Volunteerism Participation and motivation 100

The Agitator

NOVEMBER 28, 2017

Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event. As I write, #GivingTuesday claims to have raised online $177 million from 1.6 million donors in 98 countries around the globe.

Disaster Relief 85

Disaster Relief Fundraising Fundraising Nonprofits 85

Bloomerang

NOVEMBER 7, 2017

Branding is vital to your nonprofit’s success. It’s what people think about when they think of your organization. It impacts everything including your ability to recruit board members and raise money. Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Think of the multi-million bequest left to a local hospital or university by a donor that never made a previous gift.

Disaster Relief 78

Disaster Relief Public and Nonprofit Management Recruitment Nonprofits 78

Fundraising Report Card

NOVEMBER 28, 2017

Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card.

Retention 76

Retention Philanthropy Fundraising Fundraising 76

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time t

Advertising 166

Advertising Marketing Marketing Foundations 166

Nonprofit Tech for Good

NOVEMBER 9, 2017

Smart speakers are voice-activated digital assistants that enable users to use their voice to command a wide variety of activities, such as play music, listen to news, make calls, watch video clips, shop online, and control smart home devices (thermostats, home alarm systems, lights, smart TVs, etc.). Amazon Alexa is the digital assistant software that empowers Amazon’s smart speaker series, the Amazon Echo.

Volunteerism 89

Volunteerism Volunteerism Food Activism 89

Fundraising Coach

NOVEMBER 1, 2017

Over the past twenty years, I have worked with hundreds of non-profit organizations. In my experience, the majority of non-profits (and the vast majority of small and mid-sized organizations) are frustrated with fundraising. Most non-profits feel overwhelmed with fund development. They have high turnover for fundraising staff, are trying to do too many things, and never feel like they are able to raise the money they need to thrive.

Non-Profits 71

Non-Profits Fundraising Fundraising Education 71

The Agitator

NOVEMBER 21, 2017

Yesterday I raised the question of why did it seem so difficult to get a second gift from a donor. Is it difficult? The stats from The Fundraising Effectiveness Project say the overall retention rate has declined every year since 2013 and looks likely to do so again in 2017. New donor retention is only 17.6%. So we seem to have trouble getting over 80% of first time donors to our nonprofits to make a second gift … to stick around.

Retention 61

Retention Universities Fundraising Fundraising 61

Ann Green

NOVEMBER 27, 2017

I’m sure you’ve been to a party and ended up stuck in a conversation with someone who talks too much about himself or brags about all the wonderful things she’s done. It’s exacerbating and you can’t get away fast enough. Imagine your donors having the same reaction when all your communications sound like one big bragfest that have nothing to do with them.

Health 60

Health Communication Fundraising Fundraising 60

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how to get rich and famous overnight using Facebook marketing.

Advertising 165

Advertising Marketing Marketing Foundations 165

Selfish Giving

NOVEMBER 14, 2017

Today on CauseTalk Radio , Megan and I talk to Racquel Russell , Senior Director, Government Relations and Public Affairs of Zillow Group , about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project. On the show, Megan, Racquel and I discuss: Racquel Russell, Zillow Group.

Non-Profits 100

Non-Profits Governance Production 100

Nonprofit Tech for Good

NOVEMBER 3, 2017

Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are.org,ngo, and.ong.org is the most trusted domain on the Internet and open to all while.ngo and.ong are new domains that require legal verification to register and use.

Volunteerism 84

Volunteerism Volunteerism Nonprofits Associations 84

Fundraising Coach

NOVEMBER 14, 2017

I've just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about "institutional stories" and "donor stories.". Institutional stories are just that – about the institution. These are necessary and good.

Nonprofits 70

Nonprofits Education Education Values 70

The Agitator

NOVEMBER 9, 2017

The Fundraising Effectiveness Project recently released its Quarterly Fundraising Report covering the first half of 2017. It shows a drop in US giving of 6% below 2016’s mid-year level. Should we worry? Perhaps. Although there has been an increase over 2016 in the number of donors giving under $250 ( up 8.9%) and those giving between $250 and $1000 (up 14.2%) it appears that the important $1,000 + giving segment is down 8.9%.

Non-Profits 61

Non-Profits Collaborations Medical Associations 61

Ann Green

NOVEMBER 16, 2017

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors.

Retention 58

Retention Communication Fundraising Fundraising 58

Pam Moore

NOVEMBER 23, 2017

Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Marketing 165

Marketing Marketing Retail Advertising 165

Selfish Giving

NOVEMBER 7, 2017

Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources through the Be Fearless Be Kind online hub.

Philanthropy 100

Philanthropy Activism Nonprofits 100

Nonprofit Tech for Good

NOVEMBER 14, 2017

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than o

Volunteerism 81

Volunteerism Volunteerism Nonprofits Foundations 81

Fundraising Coach

NOVEMBER 1, 2017

Capital campaigns are both wonderful and stressful times in a nonprofit. Here are six lessons I've learned after 30 years on the capital campaign trail. 1. It’s About the Vision—Not The Money. While preparing for a fundraising campaign can be a daunting enterprise, internalizing key lessons learned will help ensure your success. The first is that successful campaigns are not about money!

Participation and motivation 67

Participation and motivation Leadership Construction Recruitment 67

Getting Attention

NOVEMBER 23, 2017

Honestly, That’s a tough one! I know that you want to hear a resounding yes! However, the answer is neither yes nor no but rather ‘it depends’! I can almost guarantee that you can make a decent income online with enough persistence and proper training & guidance. However, I do not know what your definition […].

Marketing 52

Marketing Marketing 52

Lets Talk Nonprofit

NOVEMBER 1, 2017

All stories are not the same. In fact, if you're a nonprofit, your stories should be different - very different - depending on your audience. When I lead grant writing workshops, we always talk about storytelling. We talk about the importance of using data to help tell the story in your grant proposals. However, writing for individual donors is a whole lot different than writing for foundations and grant reviewers.

Altruism and Helping 52

Altruism and Helping Psychology Foundations Fundraising 52

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

Marketing 164

Marketing Marketing Advertising Technology 164

The Agitator

NOVEMBER 19, 2017

You can get that answer personally delivered to you in the privacy of your own inbox without anyone else knowing. But first, your help is needed for a research project designed to look more deeply into how fundraisers make difficult decisions in their day-to-day work. As a Board member of the Hartsook Centre for Sustainable Philanthropy, I’m asking Agitator readers to participate in this project which is being conducted by one of the Centre’s PhD students.

Ethics 56

Ethics Fundraising Fundraising Philanthropy 56

Nonprofit Tech for Good

NOVEMBER 21, 2017

According to PayPal Holiday Research 2017 , 63% of consumers are more likely to shop from a store that will donate a percentage of their proceeds to a cause. #GiftsforGood is a hashtag campaign meant to help consumers find holiday gifts that benefit good causes: Nonprofits Use #GiftsforGood on social media to promote your holiday gift programs. Consumers Browse #GiftsforGood and purchase gifts for friends and family members.

Nonprofits 56

Nonprofits Fundraising Fundraising 56

Kivi's Nonprofit Communications Blog

NOVEMBER 2, 2017

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector. Our ability to produce this report is entirely dependent on your participation in the annual survey, which is now online. Please take the 2018 Survey now (You’ll need about 20 minutes). .

Communication 55

Communication Nonprofits Management Fundraising 55

Care2

NOVEMBER 3, 2017

At Care2, we spend a lot of time thinking about email deliverability. Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. It sounds easy: just make sure you aren't spamming people, right? In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few

Marketing 54

Marketing Marketing 54

NonProfit Hub

NOVEMBER 17, 2017

Grant writing is a time-consuming process. It can also be nerve-wracking if you’re inexperienced or working on a particularly important grant. Jeff Kutash, the executive director of the Peter Kiewit Foundation in Omaha, Neb, deals with grants on a daily basis. What does the head of a foundation that gave $18 million in grant money last year have to say about grant writing and the relationship between foundations and nonprofit professionals?

Foundations 54

Foundations Philanthropy Values Management 54

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Marketing 160

Marketing Marketing Advertising Values 160

The Agitator

NOVEMBER 12, 2017

FIRST… A REMINDER : Learn more about 2017 US giving trends. On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. Join Ben Mille r of DonorTrends and Jon Bidermann of Donor Perfect for this 30 minute session. REGISTER FREE RIGHT HERE. ——————————————————————&

Fundraising 56

Fundraising Fundraising Education Education 56

EveryAction

NOVEMBER 9, 2017

Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Their impact also carries over to #GivingTuesday, the biggest giving day of the year.

Foundations 45

Foundations Retail Poverty Technology 45

Kivi's Nonprofit Communications Blog

NOVEMBER 16, 2017

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released. What’s equally exciting to me personally is that it will be the first title released by a new publishing company I am launching with my friend and business partner, Antionette Kerr. Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations , a book co-authored by Antionette and Peter Panepento.

Communication 52

Communication Management Nonprofits 52

iMarketSmart

NOVEMBER 30, 2017

On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at [link]. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |.

Fundraising 45

Fundraising Fundraising 45

NonProfit Hub

NOVEMBER 7, 2017

What should be at the top of your priority list when starting a nonprofit? Making a kickass mission statement. Your mission statement is at the core of your nonprofit’s brand. It communicates why you do what you do and how you’re going to do it. You need something that will speak to the masses and inspire action. Here are a few tips on how to create one that stands on its own two feet.

Marketing 52

Marketing Marketing Energy Universities 52

Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Marketing 158

Marketing Marketing Advertising Foundations 158

The Agitator

NOVEMBER 6, 2017

Only 21 more days to #GivingTuesday, and boy am I counting them! I’m not sure I can endure the unbridled enthusiasm, the sheer ecstasy, the pulsing anticipation with which fundraisers will approach the next three weeks as they prepare for the Big Day. I guess I can understand it … Three weeks to NOT think about atrocious renewal/retention rates.

Retention 53

Retention Values Fundraising Fundraising 53