Selfish Giving

FEBRUARY 27, 2019

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.

Retail 189

Retail Foundations Food Associations 189

Nonprofit Tech for Good

FEBRUARY 1, 2019

By Ryan Polk , a Policy Advisor at the Internet Society , where he is primarily focused on issues related to Internet trust. Odds are your nonprofit has amassed valuable data as a result of regular day-to-day activities like processing online donations; managing virtual staff or volunteers; or capturing details of those who subscribe to your nonprofit’s newsletter.

Non-Profits 103

Non-Profits Collaborations Universities Management 103

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.

Marketing 79

Marketing Marketing Advertising Production 79

Fundraising Coach

FEBRUARY 22, 2019

Excellent fundraisers know that fundraising is about a relationship with a donor. Since they're a "donor," the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor's values and passions - things that make her uniquely human. And it's those values and passions that contribute to a genuine relationship.

Values 86

Values Fundraising Fundraising Nonprofits 86

Kivi's Nonprofit Communications Blog

FEBRUARY 13, 2019

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

Nonprofits 79

Nonprofits Children Associations Technology 79

Mission Minded

FEBRUARY 28, 2019

Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.

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Selfish Giving

FEBRUARY 11, 2019

Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g.

Poverty 164

Poverty Health Environmental Education 164

Pam Moore

FEBRUARY 27, 2019

Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts. Let's get real about how people are engaging with your content. . People are not always pushing play. Why you ask?

Values 60

Values Marketing Marketing Production 60

iMarketSmart

FEBRUARY 4, 2019

I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most cases it isn’t the fundraisers fault. They want to take risks. But, unfortunately the leaders, the board or the media make fundraisers feel like they can’t. They always seem to be lurking, waiting for failure so they can jump in shouting, “How dare you waste money!

Nonprofits 66

Nonprofits Fundraising Fundraising 66

Kivi's Nonprofit Communications Blog

FEBRUARY 28, 2019

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Registration is $20 or free with an All-Access Pass Learn More and Register March 19 & 21: Content Marketing Campaigns: How Good Content Can Attract Thousands of People to Your Cause [Two-part Webinar Series] Le

Marketing 74

Marketing Marketing Communication Management 74

Mission Minded

FEBRUARY 26, 2019

I recently sat down with Dr. Mike Walker, Head of School at San Francisco Day School, to talk about the. The post Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day appeared first on Mission Minded.

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Selfish Giving

FEBRUARY 6, 2019

Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Budweiser, Wind Never Felt Better 2. Verizon, The Coach Who Wouldn't Be Here 3. Microsoft, We All Win [My favorite ad of the game!] 4. Stella Artois, Change Up the Usual 5.

Retail 150

Retail Food Health Associations 150

Nonprofit Tech for Good

FEBRUARY 19, 2019

Date: March 12, 2019. Time: 1pm EST. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Online donations make up an average of 7-10% of a nonprofit’s annual budget, but that number will grow rapidly in the coming years.

Fundraising 97

Fundraising Fundraising Nonprofits 97

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more.

Activism 60

Activism Production Marketing Marketing 60

Getting Attention

FEBRUARY 21, 2019

That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?

Communication 65

Communication Marketing Marketing Recruitment 65

Kivi's Nonprofit Communications Blog

FEBRUARY 27, 2019

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. But there are times when your in-house resources simply aren’t enough and you need to hire some outside help.

Nonprofits 73

Nonprofits Communication Foundations Activism 73

EveryAction

FEBRUARY 22, 2019

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.

Fundraising 64

Fundraising Fundraising Management 64

Selfish Giving

FEBRUARY 19, 2019

Join Catalist’s Brittany Hill for a FREE one-hour webinar on February 27th that will share the findings of reaching out to more than 150 CSR executives and capturing their thoughts, challenges and predictions for the upcoming year. Signup HERE. At Catalist we like to say that strategy is just opinion until it is grounded in data. To that end, instead of just giving you our opinion on what is evolving and trending in CSR for 2019 and beyond, we went to the professionals living that work every day

Activism 113

Activism Culture Technology Foundations 113

Nonprofit Tech for Good

FEBRUARY 7, 2019

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). 1) Access to the internet in Mexico has grown very rapidly over the last decade. How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce.

Disaster Relief 78

Disaster Relief Nonprofit Administration and Development Nonprofit governance and management Social Enterprise 78

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.

Marketing 60

Marketing Marketing Advertising Production 60

NonProfit Hub

FEBRUARY 15, 2019

It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more important that you know just how big of an impact you’re making on the issue you’re trying to solve. Defining impact. “Impact,” by definition, is the action of one object coming forcibly into contact with another.

Communication 66

Communication Homelessness Foundations Management 66

Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2019

Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. What Should Go in My Editorial Calendar? At its most basic level, you need the content you are creating, when you are publishing or sending it, and in what communications channel. But you can add a lot more too! The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based

Nonprofits 66

Nonprofits Communication Management 66

Concord Leadership

FEBRUARY 18, 2019

There are many reasons leadership is challenging: staff, clients, budgets, demands on our time. But the biggest reason leadership is challenging? As a leader, we’re calling the shots. Before getting into a leadership position, you want to call the shots. You know you could do better than the person currently in leadership. If only you […].

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Leadership Management 52

Selfish Giving

FEBRUARY 20, 2019

Two things today. First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate ! (Most newsletters are lucky if they get a 20 percent open rate.) Yet another new high happened two weeks ago on February 6th when the newsletter had 1,009 clickthroughs on articles.

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Children Retail Food Universities 100

Thunderhead Works

FEBRUARY 18, 2019

By Tom Peterson. Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some of the names change each year but not this insane concentration of wealth that mucks up our world and breeds all kinds of social ills.

Poverty 52

Poverty Environmental Education Education 52

Mission Minded

FEBRUARY 6, 2019

Annual reports generally follow the same formula. It’s a formula we have written about extensively. And there’s a great reason. The post Your Annual Report is Missing Something appeared first on Mission Minded.

Communication 56

Communication Nonprofits Fundraising Fundraising 56

NonProfit Hub

FEBRUARY 11, 2019

We all have an image of what summer camp looks like—beautiful mountain lakes, campfires, tug of war, bunk beds. But the reality is that summer camps come in all shapes and sizes. And many nonprofits have started them as a way to not only drive revenue, but to achieve their mission in a more effective way. If you run a nonprofit museum, advocacy group, animal shelter or environmental protection organization, starting a summer camp could be a logical next step toward rewarding your members, donor

Insurance 61

Insurance Medical Environmental Nonprofits 61

Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2019

You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives.

Marketing 63

Marketing Marketing Education Education 63

Fundraising Report Card

FEBRUARY 19, 2019

Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. After that comes peer comparison. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? appeared first on Fundraising Report Card.

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Fundraising Fundraising 53

iMarketSmart

FEBRUARY 6, 2019

It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that donors make decisions based on their timing, needs, wants, desires, and interests, not your organization’s. The next step is retooling all marketing efforts to provide engagement offers that will appeal to each supporter in a way that’s meaningful to them based on where they are in the consideration continuum.

Technology 53

Technology Values Leadership Education 53

Ann Green

FEBRUARY 5, 2019

When was the last time you thanked your donors? I mean really thanked them. That lame, automatic thank you email you sent after your year-end appeal doesn’t cut it. And even if you were one of the few organizations who did a good job of thanking their donors, gratitude is not a one-time deal. #DonorLove is a yearlong endeavor and with Valentine’s Day coming up, it’s a perfect opportunity to thank your donors and show how much you appreciate their support. 8 Top Ways to Send Nonprofit Donors Lov

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Retention Culture Leadership Production 49

EveryAction

FEBRUARY 13, 2019

While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub , nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process.

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Values Retention Activism Fundraising 45

NonProfit Hub

FEBRUARY 13, 2019

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t need to worry.

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Fundraising Fundraising Public and Social Policy Participation and motivation 59

Kivi's Nonprofit Communications Blog

FEBRUARY 19, 2019

Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S. nonprofit communications directors in the 2019 Nonprofit Communications Trends Report. We asked for salary data from communications directors/managers and looked at that data by the overall organizational budget and by the cost of living where the nonprofit is located.

Communication 62

Communication Nonprofits Management 62

Fundraising Coach

FEBRUARY 22, 2019

Excellent fundraisers know that fundraising is about a relationship with a donor. Since they’re a “donor,” the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor’s values and passions – things that make her uniquely human. And it’s those values and passions that contribute to a genuine relationship.

Values 40

Values Fundraising Fundraising Nonprofits 40

iMarketSmart

FEBRUARY 25, 2019

Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies. Your board is probably breathing down your neck and your boss is probably on your back! You care deeply about your organization and its cause, but you’re worn out. You know that closing major gifts, uncovering hidden legacy gifts, and migrating mid-level donors to become major donors require your attention.

Values 40

Values Technology Leadership Communication 40

Lets Talk Nonprofit

FEBRUARY 6, 2019

Do you know what your donors want? Research tells us that. donors want very specific things. They aren't especially hard to do, yet most nonprofits aren't doing them. At least not very well. In her seminal book, Donor Centered Fundraising , Penelope Burk found that the first thing that donors want is prompt and personal gift acknowledgement. Let's look at those two pieces - prompt and personal - and how you can do them better.

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Retention Communication Fundraising Fundraising 52