June, 2018

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.

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Newsletter: How to Promote Your Partnerships with Facebook ; United Way, Lyft Expand Free Ride Program ; How Anthony Bourdain Gave Back to Causes

Selfish Giving

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.

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10 Awesome LGBTQ Organizations You Should Support This Pride Month

EveryAction

June is observed as LGBTQ Pride month to commemorate the June 1969 Stonewall Riots and celebrate the vibrant and diverse LGBTQ community. There is no better time to support local and national nonprofits protecting LGBTQ rights and serving the LGBTQ community, and while there are far too many organizations doing great work to list them all, these are a few that we're big fans of. 1.

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3 reasons why I use curse words (but only one that matters)

iMarketSmart

She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward one of the attendees approached me as I got a cup of coffee in the sponsorship expo room. She said, “Greg, I really enjoyed your roundtable discussion but why on earth did you curse… twice? Don’t you worry that people will say you’re unprofessional?

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Why I Hate the Donor Pyramid

The Agitator

All pyramids are lies: They have a dishonest scheme named after them. They will not keep your razor blades sharp or apples fresh. They messed up the four food groups. Maslow’s Hierarchy of Needs isn’t really true (there are fundamental needs, but there isn’t a hierarchy and people pursue different “level” needs simultaneously). Even the Egyptian pyramids were really built by aliens.

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3 Things to Stop Doing in Your Thank You's to Donors

Fundraising Coach

I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit's lack of communication. 53%! When donors don't hear from us, they think we no longer need their gifts. So they stop giving. Some donors get annoyed to not be thanked.

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust. “People thought we had our favorites, and we did, based on who could deliver.

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Email Newsletters: 5 Reasons to Stay in Touch with Donors

Ann Green

By John Killoran. Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! Check out the reasons why. Like all nonprofits, your organization relies on the support of its donors and partners.You know that maintaining strong relationships year in and year out is essential to continually growing a stable base of support.

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Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

1. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing , etc.” I’ve had fundraisers approach me this way. It’s all about them and their organization. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome.

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The Tragedy of the Donor Commons

The Agitator

“Picture a pasture open to all. It is to be expected that each herdsman will try to keep as many cattle as possible on the commons. … the rational herdsman concludes that the only sensible course for him to pursue is to add another animal to his herd. And another; and another… But this is the conclusion reached by each and every rational herdsman sharing a commons.

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5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising

EveryAction

Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools.

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How to Improve and Develop Process at Your Nonprofit

Fundraising Report Card

Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.

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Newsletter: Are Networking Events Worth it? ; CauseTalk Radio Goes on Hiatus ; The Most Charitable, Most Hated Industry in America is.

Selfish Giving

Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened. People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives.

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Leadership is hard

Concord Leadership

As we discovered in the latest nonprofit leadership report, leadership is hard. There are competing demands on us. And unclear expectations. Even our own expectations of ourselves can be unclear. Most of our life, we’ve had someone else set the agenda and tell us what to do: parents, teachers, bosses. Now we are the agenda […]. The post Leadership is hard appeared first on The Concord Leadership Group, LLC.

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Happy (Fiscal) New Year

Fundraising Coach

Years ago, I recorded this “ Thank you for fundraisers.” I wanted to get it out early this year to give you the extra “umphf” to push through these last few days of the fiscal year. (If your fiscal year ends in June!). Thanks for your hard work. Our world is better because of the persistence of fundraising people connecting donors with mission.

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Are You a Modern or Medieval Fundraiser?

The Agitator

Donors are changing far faster today than most of the organizations they give to. Their expectations are rising at the very moment their trust and loyalty are declining. Unfortunately, far too many nonprofits fail to understand this reality. As a result they’re woefully unprepared to cope. Few organizations understand why their donors give… few bother seeking feedback and listening to their donors… and even fewer discipline themselves to diligently measure their donors’ exp

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4 Do's and Don'ts for Donor Acknowledgment

Lets Talk Nonprofit

Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.

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A shared WordPress framework cuts costs for MENTOR and affiliates

The Nerdy NonProfit

The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to think about a website redesign; their current platform was simply outdated and wasn’t serving their audience effectively.

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Ep268: The Future of CauseTalk Radio & Our Favorite Episodes of 2018

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to.each other! We share our plans for CauseTalk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018. What's our big news? Which shows did we choose? Well, you're just have to listen to find out!

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5 Organizations To Support On World Refugee Day

EveryAction

World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe. In June of 2018, this mandate feels more pressing than ever, as thousands of families seeking asylum are torn apart and children are held in cages at the U.S. border, all during the ongoing Syrian refugee crisis.

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What’s the difference between data and information?

Mission Minded

The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” […]. The post What’s the difference between data and information?

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Why I Hate Sugarcoating Issues

The Agitator

I was looking for studies that had been done on what type of images are effective in nonprofit direct marketing. So I headed over to Google Scholar and searched for “use pictures fundraising appeals.”. You would have thought I was searching for snuff films. Here are some of the titles of journal articles that faced me: Pictures of me: user views on their representation in homelessness fundraising appeals.

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There's More Than One Way to Measure Success

Lets Talk Nonprofit

Do you remember this old advertising slogan? "How do you spell relief? R-O-L-A-I-D-S." Now, how does your nonprofit spell success? This time of year, do you spell it "B-U-D-G-E-T?" If June 30 is the end of your fiscal year, you might be focused on year-end fundraising and meeting your financial goals. And you're likely in the midst of planning for next year.

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Verbs Aren?t Hashbrowns. Don?t Smother Them

Kivi's Nonprofit Communications Blog

If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain). Smothered with sauteed onions. Covered with melted cheese.

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The Ever-Growing Trend of Giving Days

NonProfit Hub

Nonprofit Hub’s hometown, Lincoln, Nebraska, just had a record-breaking giving day bringing in $4.6 million to the nonprofit community. Just weeks before, my hometown of Hastings, Nebraska (population 25,000) raised nearly $500,000 in one day. In the last decade this community giving phenomenon has swept the nation. Giving days —what are those? If you aren’t familiar with this concept, a giving day is when sponsors come together to host a 24-hour event where organizations and individuals focus o

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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Complacency is a prelude to disaster

iMarketSmart

I know, change is hard. But I think too many people are afraid of change and disruption when they really should be afraid of being afraid. After all, the only thing we can truly depend upon is change. So why not embrace it? Or, why not take it one step further? Here’s what I mean. Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning.

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Donor Communications Control

The Agitator

I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). She does all her giving in December, all online.

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School’s Out—But You Should Be In

Mission Minded

Ahhh. Admissions season is over, summer is nigh, and it’s time to recharge before the fall frenzy starts up again. Before you take out the margarita glasses, Mission Minded is here with a suggestion that you’ll thank us for later (though you might not feel too fondly towards us in the next few paragraphs): You […]. The post School’s Out—But You Should Be In appeared first on Mission Minded.

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The CALM not BUSY Book Club is Open!

Kivi's Nonprofit Communications Blog

Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here.

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What Type of Fundraiser Are You?

NonProfit Hub

Every nonprofit has its own, unique approach to fundraising. If you’re a fundraiser, you may prefer to raise money online through social media, crowdfunding and emails, or maybe you like to stick to more traditional, in-person tactics. In the end, the method you choose doesn’t matter, as long as you’re gathering enough funds to make an impact and keep your organization afloat.

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Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs. That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with.

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How you can email your supporters every single day

iMarketSmart

You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs. After all, they worked so hard on their email schedule. It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when.

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I Hate the Big Check Photo

The Agitator

Every nonprofit has a photo like this somewhere: Yes, it’s a photo that your corporate partner can use on their Web site or in their annual report as a way of showing their commitment to the community. And, among a still-sadly-plurality-older-white-male business community, the big check sends the message to other business people in the audience: Your check is too small.

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How Big is a Major Gift?

Fundraising Report Card

When it comes to major gifts can we use the concept of the outlier to determine our major giving threshold? Since we qualitatively and psychologically agree that a major gift is one that has a major impact on your organization, would it also be fair to then suggest that an outlier gift is the same thing? The post How Big is a Major Gift? appeared first on Fundraising Report Card.

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Protest or Persuade? A Quick Guide to Communications Strategy During These Divided Times

Kivi's Nonprofit Communications Blog

Protest or persuade? That is the question your nonprofit should be asking as our nation’s political and cultural war intensifies. How you answer could help define how you are viewed by the public and your donors for years to come. In the past few days alone, we’ve seen a flurry of highly charged issues make headlines, light up our Facebook feeds, and spark emotional protests, including: the separation of immigrant children from their parents; Supreme Court rulings on the Muslim tra

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Happy (Fiscal) New Year

Fundraising Coach

Years ago, I recorded this " Thank you for fundraisers.". I wanted to get it out early this year to give you the extra "umphf" to push through these last few days of the fiscal year. (If your fiscal year ends in June!). Thanks for your hard work. Our world is better because of the persistence of fundraising people connecting donors with mission. The post Happy (Fiscal) New Year appeared first on FundraisingCoach.com.