Selfish Giving

OCTOBER 16, 2018

As we head into the fourth quarter of 2018, one can’t help but to look back at what a year it was! Let’s reflect: It was only a little over a year ago that Hurricane Harvey slammed the Texas coast inflicting a record-setting $125 billion in damage to the area. It was exactly 12 months ago that the #MeToo Movement gained global attention, following sexual misconduct allegations against Harvey Weinstein , in response to the widespread prevalence of sexual assault and harassment in the workplace.

Nonprofit governance and management 208

Nonprofit governance and management Health Volunteerism Volunteerism 208

EveryAction

OCTOBER 9, 2018

If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward.

Recruitment 100

Recruitment Values Management Retention 100

Nonprofit Tech for Good

OCTOBER 10, 2018

7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to

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Ann Green

OCTOBER 23, 2018

Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Your donors are busy and may put your letter aside to handle later, and never get to it. You may be thinking of not using direct mail at all because it’s too expensive, and only sending email appeals.

Fundraising 86

Fundraising Fundraising Communication Management 86

Fundraising Coach

OCTOBER 23, 2018

Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing. For starters, in our smartphone saturated world we have many more options to connect with donors.

Communication 82

Communication Fundraising Fundraising Nonprofits 82

Kivi's Nonprofit Communications Blog

OCTOBER 22, 2018

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. ~ Kristina.

Universities 81

Universities Education Education Communication 81

Selfish Giving

OCTOBER 8, 2018

For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

Food 153

Food Retail Children Activism 153

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.

Food 94

Food Fundraising Fundraising Activism 94

Ann Green

OCTOBER 15, 2018

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. There are many reason donors don’t give a second gift – some you can control, some you can’t. One of the biggest reasons is poor or nonexistent donor communication.

Retention 77

Retention Communication Fundraising Fundraising 77

Mission Minded

OCTOBER 5, 2018

If your school or organization operates on more than one campus a sound strategy is required to ensure you’re seen as a single organization, with a single mission, and a single brand. It can be tempting to talk about the advantages of each location, its unique offerings, or character. But to do so can leave […]. The post Come Together: How a Single Video Can Unite Your Organization appeared first on Mission Minded.

Communication 68

Communication Nonprofits 68

Kivi's Nonprofit Communications Blog

OCTOBER 31, 2018

Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me.

Communication 72

Communication Marketing Marketing Nonprofits 72

Selfish Giving

OCTOBER 17, 2018

I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. 1. Have the last 12 months really changed our perspective on what social causes matter the most? 2. On what issues is corporate America being asked to get involved?

Marketing 100

Marketing Marketing Retail Food 100

Getting Attention

OCTOBER 10, 2018

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations. That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions mo

Values 66

Values Communication Nonprofits Fundraising 66

Nonprofit Tech for Good

OCTOBER 4, 2018

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Often, nonprofits are spend time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and potentially even more powerful, generation creeping up right behind them.

Fundraising 88

Fundraising Fundraising Marketing Marketing 88

EveryAction

OCTOBER 10, 2018

#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year. For even more helpful tools for maximizing the money you raise and , check out our. Giving Tuesday Resource Library. 1.

Retention 61

Retention Universities Fundraising Fundraising 61

Ann Green

OCTOBER 3, 2018

By John Killoran . Developing your website and ensuring your donors have the ability to donate to your organization online was a great undertaking for you. You probably saw a spike in donations and donor engagement. But did you know there’s a way to make online giving even more effective? By adjusting your website design and donation opportunities to appeal to mobile donors, you open up a new avenue for giving to your nonprofit organization.

Fundraising 61

Fundraising Fundraising Food Technology 61

Kivi's Nonprofit Communications Blog

OCTOBER 17, 2018

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with you. Once you decide your traits, use the following tips to add more personality to your communications: Write in the first and second person as much as possible.

Associations 71

Associations Leadership Communication Values 71

Selfish Giving

OCTOBER 10, 2018

For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

Public and Nonprofit Management 100

Public and Nonprofit Management Volunteerism Volunteerism Food 100

Getting Attention

OCTOBER 3, 2018

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true. Stories that are all about us, don’t have relevance to our supporters, or don’t map to our organizational identity.

Ethics 65

Ethics Nonprofits Communication Fundraising 65

Nonprofit Tech for Good

OCTOBER 19, 2018

By Sajan Devshi from Learndojo , a nonprofit educational website that specializes in providing free A-level and GCSE resources to students, teachers, and parents. Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. So, let’s explore the concept and look at how your nonprofit can easily begin to tap into the power of push notifications.

Education 83

Education Education Nonprofits Marketing 83

EveryAction

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

Fundraising 59

Fundraising Fundraising Recruitment Nonprofits 59

Fundraising Report Card

OCTOBER 2, 2018

To suggest that fundraising has become saturated would be an understatement. There are more than 1.5 million nonprofits in the United States alone, many with overlapping missions and visions. Nonetheless, each works tirelessly to secure your financial contribution. The post How to Stand out in the #GivingTuesday Crowd appeared first on Fundraising Report Card.

Fundraising 59

Fundraising Fundraising Culture Nonprofits 59

Kivi's Nonprofit Communications Blog

OCTOBER 2, 2018

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do. Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I thought there had to be something much easier by now, so I googled “Canva for video” and sure enough, one company is trying to market themselves in that way: Typito.

Communication 71

Communication Marketing Marketing Nonprofits 71

Selfish Giving

OCTOBER 3, 2018

Thanks for all the birthday wishes last week! ???????? 1. For those of you who requested a book. It's in your inbox. Don't see it? Check your spam folder as the book is a largish file. Still can't find it, hit reply to this email and let me know! 2. For those of you who requested 20 minutes of my time, I sent you an email with a week during which you can schedule an appointment.

Marketing 100

Marketing Marketing Food Children 100

Getting Attention

OCTOBER 31, 2018

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End. Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impos

Communication 58

Communication Nonprofits Marketing Marketing 58

Nonprofit Tech for Good

OCTOBER 2, 2018

As production begins on the fourth edition of the Global NGO Technology Report , Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. In early August 2018, Nonprofit Tech for Good published an open call for sponsors and after six weeks of interviews, Funraise (located in Long Beach, CA) has been selected as the new sponsor.

Technology 76

Technology Public and Nonprofit Management Organizational Change Production 76

EveryAction

OCTOBER 24, 2018

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. These are six of the biggest issues that development staff should be keeping an eye on this Halloween, and how to overcome them. 1.

Fundraising 58

Fundraising Fundraising Charitable Contribution Nonprofits 58

Concord Leadership

OCTOBER 5, 2018

In our most recent nonprofit leadership study, one of the things we looked at was how four different leadership styles affected a nonprofit’s “culture of philanthropy.” The four styles were: servant leadership, transformational leadership, charismatic leadership, and transactional leadership. Servant Leaders Most Consistently Grow Philanthropy The researchers’ definition of a culture of philanthropy was one […].

Leadership 52

Leadership Philanthropy Culture Nonprofit Leadership 52

Kivi's Nonprofit Communications Blog

OCTOBER 19, 2018

DTB. New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on since November 27th is only a little more than a month away and I want you to have the best one ever. Ready? It’s time for Mixed Links… Find out How to make the most of Giving Tuesday this year.

Communication 68

Communication Donor Motivation Retention Universities 68

Lets Talk Nonprofit

OCTOBER 3, 2018

Here's a little fundraising inspiration from the football field. "Little things make the difference. Everyone is well prepared in the big things, but only the winners perfect the little things.". That quote comes from Bear Bryant, the legendary football coach from the University of Alabama. Alabama's football team is legendary, too. The Crimson Tide has won the most national football championships of any school in NCAA history.

Fundraising 52

Fundraising Fundraising Universities Communication 52

NonProfit Hub

OCTOBER 25, 2018

When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially minded for-profits in your area and form successful partnerships with them.

Nonprofits 61

Nonprofits Values Collaborations Marketing 61

Nonprofit Tech for Good

OCTOBER 26, 2018

By Katherine Turner , Digital Marketing Specialist at Cureo , a nonprofit collaboration software that helps nonprofits and communities work better, together. The success of a nonprofit is impacted by how well it can coordinate the work of a variety of teams that include staff and external stakeholders such as board members, volunteers, and community partners.

Collaborations 76

Collaborations Nonprofits Marketing Marketing 76

Fundraising Report Card

OCTOBER 16, 2018

Take these 3 motifs and apply them over the next few months. You can do this, your board will be appreciative, and your organization will grow stronger because of it. The post 3 Tips to NAIL Your Year End Board Report appeared first on Fundraising Report Card.

Fundraising 49

Fundraising Fundraising Culture 49

iMarketSmart

OCTOBER 10, 2018

The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).

Leadership 49

Leadership Values Fundraising Fundraising 49

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2018

Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it. For $499 you get 365 days of access to live and recorded webinars, time-saving resources, exclusive downloads, and industry experts. The sale ends TONIGHT AT MIDNIGHT though so don’t wait!

Communication 68

Communication Retention Nonprofits Foundations 68

EveryAction

OCTOBER 18, 2018

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow.

Recruitment 47

Recruitment Nonprofits Advertising Technology 47

NonProfit Hub

OCTOBER 19, 2018

As with any company, there’s going to be some uncertainty about the future when starting a nonprofit. If you want to keep your organization afloat, it helps to know how many of them fail, where they fail and why. This isn’t meant to be taken as gospel—we certainly can’t tell the future. But being aware of the statistics can aid in your decision making, so take a look at the stability and prevalence of nonprofits nationwide.

Public and Nonprofit Management 58

Public and Nonprofit Management Nonprofits Leadership Health 58