Selfish Giving
APRIL 10, 2017
There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history.
Pam Moore
APRIL 14, 2017
With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.
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The Agitator
APRIL 10, 2017
I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future. I’m also aware that too many folks avoid undertaking basic fundraising tasks in hopes that some ‘magic app’ will appear that can deliver instant results inexpensively with the click of a mouse. Not gonna happen. I served my fundraising apprenticeship in the late ‘50s and early ’60s in what was basically a computerless, faxless, and smartphone-free world.
NonProfit Hub
APRIL 14, 2017
Sponsored by Reward Volunteers. The impact of volunteerism can be felt in communities of all shapes and sizes. No matter the size of the community, though, the impact of volunteerism is always huge. Wherever it occurs, volunteering exists to help others. But volunteerism’s best-kept secret is this: it’s good for you, too. We did some digging to find out all the reasons why volunteering rocks. 1.
Selfish Giving
APRIL 11, 2017
Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby.
Ann Green
APRIL 12, 2017
Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re helping you make a difference. I recently received a Donor Impact Report from Project Bread, an organization that’s working to end hunger.
Kivi's Nonprofit Communications Blog
APRIL 13, 2017
Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY. We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
APRIL 13, 2017
United Airlines found itself at the center of a social media cyclone, media revolt and falling stock price this week, after a horrifying video that went viral. The scene: a doctor being forcibly removed from a coach class seat on one of its planes. According to published reports, the passenger was randomly selected to be bumped because the airline needed to transport four employees on the sold-out flight.
Getting Attention
APRIL 13, 2017
Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ). It is, by far, the conference that we learn the most from. Every year, we have come back with new ideas, fresh perspectives, and tools to do what we do better.
Kivi's Nonprofit Communications Blog
APRIL 11, 2017
If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of program participants, supporters, and other important influencers.
Care2
APRIL 14, 2017
We have some exciting news for you. Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report. The report contains data collected from 530 nonprofit professionals in more than 20 countries. Now in its third year, the Digital Outlook Report is designed to help every organization find digital fundraising success. Noting that 62% of survey respondents have no digital strategy or dedicated digital team, this year’s report focuses on step-by-step instructions to help
The Agitator
APRIL 11, 2017
More precisely, here are some excellent tips to make your online Donate pages more effective, from online fundraising firm, Classy. For many nonprofits, their website is the metaphorical vacuum cleaner, intended to suck in and capture the interest of each and every browsing visitor, tantalising some to commit to donating or to some other ‘connecting’ action, and others to complete transactions that have already been stimulated by email appeals or other promotions.
Getting Attention
APRIL 13, 2017
Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ). It is, by far, the conference that we learn the most from. Every year, we have come back with new ideas, fresh perspectives, and tools to do what we do better.
Kivi's Nonprofit Communications Blog
APRIL 10, 2017
Taleah Valles-Peters. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Taleah Vallés-Peters is the Director of Development at Madison Academy.
NonProfit Hub
APRIL 13, 2017
Cause Camp 2017 was our best year yet. We had live t-shirts being printed, breakout yoga and meditation sessions, service work for a local nonprofit, oh… and a stellar lineup of thought leaders educating and interacting with attendees. On both day one and two, we had our emcee Marc Pitman host a panel with a few of our brightest minds in the house. During day one, we got our fundraising fix, as John Rood, John Haydon, Steven Shattuck and Tom Ahern discussed everything from storytelling to donor
The Agitator
APRIL 9, 2017
Well, almost. A Roger ‘re-run’ was featured last Friday on Tony Martignetti’s Nonprofit Radio , emanating from New York City. You’ll never guess what the focus of his interview was … donor retention. Especially for you new Agitator readers, here’s a rare chance to hear Roger address The Agitator’s favorite topic ‘in person’ How to build donor trust.
iMarketSmart
APRIL 12, 2017
After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse. In other words, we always want what we can’t have and we are motivated by the possibility that we might lose out.
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list. Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email list. People who visited your donation page but didn’t donate.
NonProfit Hub
APRIL 12, 2017
I always find it a little funny when I hear someone say, “The future is now.”. My immediate thought tends to be, “ But what does that even mean?” Frankly, it sounds like somebody is trying to be a little too philosophical. I liken it to when someone is sharing “the secret to life,” but really just spewing nonsense. This common phrase should be shifted to, “The future depends on the now.
The Agitator
APRIL 12, 2017
Since the November presidential election, many Agitator readers, Tom and I have pondered the possible effects of President Trump’s victory on fundraising and activism. Here and here among several posts. Now we have some data from a CNBC Survey showing that U.S. consumerism has become so politically charged that Americans are showing their partisanship through their purses and wallets.
NonProfit Hub
APRIL 10, 2017
Recently, there’s been a notable uptick in the number of campaign websites being built and shared (likely due to something that happened last year ). But we have noticed that many of these campaign websites are modeled after more typical websites, which doesn’t help them to drive interest in their cause or effectively get their message across to their target audiences.
Kivi's Nonprofit Communications Blog
APRIL 14, 2017
I am bringing you Mixed Links brunch-style today because I am off to the beach soon for a long weekend! The folks at The Schott Foundation for Public Education are hosting a webinar on Racism in Philanthropy next Friday, April 21st. On April 25th, M+R will release the 2017 Benchmarks Study. If you want to download it as soon as it comes out, you can sign up here.
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