Sat.May 26, 2018 - Fri.Jun 01, 2018

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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. From the Facebook news feed algorithm changes, new features announced on all of the top social networks, to the consumer and buyer digital behavior changing faster than most businesses can keep up – businesses are learning fast that both the traditional marketing methods as well as the new media channels are changing

Marketing 157
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Ep267: Nonprofits and GDPR: What You Need to Know

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Baillargeon , CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it. On the show, Megan, Ryan and I discuss: Ryan Baillargeon, Grassriots. What do GPDR and Cambridge Analytica have to do with non-profit marketing?

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Freeing Monthly Donor Hostages: Survey Results

The Agitator

In Can Your Monthly Donors Be Held Hostage? we alerted readers that many organizations attempting to switch CRMs or payment processors—or both—are shocked and surprised when the vendor they want to leave refuses to transfer their monthly donors’ credit card or other payment data to the new vendor. Data hostage-taking! We ran an Agitator Survey to get a more detailed picture of just what nonprofits are running into.

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10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Here are my top 10 traits of terrible fundraisers that drive major donors away: . 10. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.

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Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is made of perceptions, not just your fancy words and colors you over paid your creative agency or consultant to create for you.

Marketing 124
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Newsletter: 3 Lessons from Red Nose Day ; Vodka Maker Milks Cause Marketing ??; 31 Days of Giving is Here!

Selfish Giving

Since arriving in the U.S. in 2015, Red Nose Day has raised a whopping $145 million. Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. A few key takeaways on Walgreen's successful fundraiser. 1.

Retail 100
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A shared WordPress framework cuts costs for MENTOR and affiliates

The Nerdy NonProfit

The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to think about a website redesign; their current platform was simply outdated and wasn’t serving their audience effectively.

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The magic question to ask to hire the right Millenials

Concord Leadership

Traveling around the country, I’m constantly asked for the secret to hiring Millenials. Leaders tell me, “They don’t stay in the job. And when they’re here, it’s hard to tell what they’re working on.” First, a warning For starters, let me just say that we need to stop the “dumping” on Millenials.

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Don’t Forget the Fundraiser’s Most Basic Tool

The Agitator

Most of us spend so much time focusing on the latest research, the latest book, reports of the latest dynamite campaign that we lose sight of the basic tasks essential for long-term success. The result of ignoring these mundane, seemingly boring tasks and sub-tasks is often disastrous. For example, tomorrow we’ll post the results of an Agitator Survey in response to Can Your Monthly Doors Be Held Hostage.

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

EveryAction

For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life. Stretching resources to maximize output and impact is the name of the game for organizations working to make a difference in the world on limited budgets. Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while k

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3 Easy Ways to Make Employees Want to Come to Work

NonProfit Hub

Here at Nonprofit Hub, we have a fun, creative workspace filled with lots of food and games. We go on walks when we feel overwhelmed. We take time to sit, socialize and enjoy each other’s company. And believe it or not, we leave every day feeling proud of what we’ve accomplished. While having a playful workspace may seem like a recipe for self-imposed disaster, it’s just the opposite.

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How Your Nonprofit’s Personality Influences Content

Kivi's Nonprofit Communications Blog

Photo: Food Network. How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. They may dream of making the recipes (and occasionally will), but most viewers are drawn to cooking shows because of the personalities involved. Nonprofits can use this same phenomena to connect with participants and supporters.

Food 45
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Agitator Cliff Notes: What’s Next?

The Agitator

I wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one. So let’s hear your votes in the Comments on two things: Is this Agitator Cliff Notes approach worthwhile and worth doing again? What book(s) do you recommend? Roger has sent me a list. The DonorVoice team has weighed in.

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Our EveryAction Hero: Feeding Wisconsin

EveryAction

Our EveryAction Hero this month is Feeding Wisconsin. With over 750 affiliate agencies across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community. Earlier this month, I sat down with Executive Director, David Lee, to learn how Feeding Wisconsin mobilizes their audience, advocates to their local and federal officials, and engages with their community.

Food 40
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Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Fundraising Report Card

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Download the Metrics That Matter eBook at [link] Click here to listen on YouTube! Topic Timestamps Direct mail [01:47] Culture and infrastructure [02:52] Who should you send direct mail to? [04:27] What is … Continue reading "Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)".

Culture 40
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Gaps in Your Editorial Calendar for June? Use These Nonprofit Writing Prompts

Kivi's Nonprofit Communications Blog

Haven’t quite filled in your content calendar for next month? Use these prompts taken from our Monthly Nonprofit Writing Prompts Email Newsletter for your blog posts, social media updates or newsletter articles. (If you are all set for content ideas in June, sign up for our Nonprofit Writing Prompts email newsletter and you’ll receive July’s prompts early next week.).

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It’s Kind of Quiet Out There

Ann Green

Hello, nonprofits! What have you been doing lately? I’m asking because I haven’t heard much from you. Okay, a few of you have been sending updates, e-newsletters, action alerts, and appeals. But mostly – nothing. I know it’s quieter time, but that doesn’t mean you need to disappear. You should be communicating with your donors at least once a month.

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Mixed Links for Nonprofit Communicators – June 1, 2018

Kivi's Nonprofit Communications Blog

Outback Steakhouse. Prattville, AL. It’s (unofficially) summer! Let’s celebrate with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we’re looking at social media, storytelling, the economy and more. It’s time for Mixed Links…. Here are 15 Steps to Social Media Marketing Success [INFOGRAPHIC].