Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years.

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not.

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3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.

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How to Write a Timeless Nonprofit Mission Statement

Elevation

Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches.

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#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them-- whether due to a particularly tasty holiday feast or maybe even a productive Black Friday-- donors are ready to contribute to positive change in their communities. .

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What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund. “Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense that they would carry that language through on videos and buttons.

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Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. It’s time for Mixed Links… Here is How 19 Brands are Using Instagram Stories.

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Day in the Life of a Nonprofit Communicator – Laurice Grae-Hauck

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems. In the not so near future, she plans to get her Master of Divinity and Leadership Studies at Meadville Lombard Theological School.

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Fundraising with an eye to the future

Fundraising Coach

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.

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#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks ?— and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them?— whether due to a particularly tasty holiday feast or maybe even a productive Black Friday?

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Fundraising with an eye to the future

Fundraising Coach

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.