Selfish Giving

AUGUST 22, 2018

Two personal notes and a business note this week. First, I'm taking my baby girl to college tomorrow! She'll be a freshman at George Washington University in Washington, D.C. I'm so proud of her! But I'm also sad (on most days) that she's leaving.??I realized the other day that I may be in good company. I bet some of you have kids that are heading off to college this month!

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Insurance Children Universities Food 157

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.

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Leadership Marketing Marketing Production 94

Nonprofit Tech for Good

AUGUST 23, 2018

By Becky Harpham , a nonprofit marketing expert who enjoys helping nonprofits with their finances and keeping up with the latest SEO trends. Face it – we live in a very technology-focused world these days. So why haven’t you been doing your monthly financial reporting in a cloud-based enterprise resource planning (ERP) yet? Here are five reasons why you should make the switch right away: 1.

Finance 83

Finance Technology Nonprofits Collaborations 83

Mission Minded

AUGUST 21, 2018

Have you ever been in a meeting where you found your colleagues’ minds were…stuck? Maybe your organization needed a new theme for your fundraiser, creative ideas for a strategic partnership, or a better way to approach a budget challenge. Yet all the ideas generated felt about as fresh as yesterday’s avocado toast. At Mission Minded […]. The post 5 Ways to Energize Your Team appeared first on Mission Minded.

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Fundraising Fundraising Communication 68

The Agitator

AUGUST 22, 2018

We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ). Yet restricted giving is a giant pain for most fundraisers. You could end up in your finance department explaining yourself for the rest of your natural life (and some of your unnatural life, rattling the chains you forged in life as a warning for the marketers who would follow).

Medical 66

Medical Finance Governance Associations 66

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.

Leadership 60

Leadership Production Marketing Marketing 60

EveryAction

AUGUST 21, 2018

I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017. Many major nonprofits, like Planned Parenthood, the National Audubon Society, and the United Nations Foundation, have “made the switch” to EveryAction, driving our company’s 2018 nonprofit license revenue to i

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Production Technology Management Foundations 65

Ann Green

AUGUST 21, 2018

The internet is still most people’s go-to place to get information. Unlike social media, you control your website. Therefore, yours needs to be in good shape. This means it’s up-to-date, easy to read and navigate, welcoming, and audience-centered. How does your website fare? Use the checklist below to find out. Home page. Your home page is often the first place a newcomer will visit.

Fundraising 58

Fundraising Fundraising Nonprofits Communication 58

The Agitator

AUGUST 20, 2018

It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. But it makes all the difference in the world. We know that (unfortunately) donors have an aversion to overhead. Take a study from Gneezy et al. They allowed participants to give $100 to either charity: water or Kids Korps USA. In each case, they said that Kids Korps USA’s overhead was 0%.

Associations 53

Associations Fundraising Fundraising Communication 53

Kivi's Nonprofit Communications Blog

AUGUST 23, 2018

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Communication 51

Communication Nonprofits 51

iMarketSmart

AUGUST 20, 2018

If you’re like me, you hate being sold. You can sense when a salesperson is trying to get you to do something you’re not quite sure you want to do, at least not yet. It’s a terribly uncomfortable feeling, isn’t it? When I’m at a store or a car dealership (or something like that) and the super-friendly, perky salesperson asks me if I need any help, I almost always say, “No.” Even when I DO need help, I sometimes reject their outreach for no good reason.

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Law Values Universities Education 56

NonProfit Hub

AUGUST 23, 2018

America’s nonprofit sector has steadily grown over the past century, which has left a lot of people hesitant to start new nonprofit organizations and uncertain about the future of their already-existing ones. In a new study titled “ A Field Too Crowded? How Measures of Market Structure Shape Nonprofit Fiscal Health,” a group of scholars set out to answer the question of whether or not there are too many nonprofits in the U.S.

Health 49

Health Poverty Nonprofits Activism 49

The Agitator

AUGUST 23, 2018

Stalin said “If only one man dies of hunger, that is a tragedy. If millions die, that’s only statistics.”. Mother Theresa said “If I look at the mass, I will never act. If I look at the one, I will.”. Both were talking about the idea of scope insensitivity (yes, one to save lives, one to take them, but otherwise, same phenomenon). The idea is that we are so incapable of grasping scope, we simply don’t think of numbers beyond a certain point.

Poverty 49

Poverty Marketing Marketing Nonprofits 49

Kivi's Nonprofit Communications Blog

AUGUST 21, 2018

For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). EveryAction’s 2018 Email Deliverability report says that 24% of fundraising emails from nonprofits went into spam in 2017.

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Fundraising Fundraising Communication Nonprofits 44

iMarketSmart

AUGUST 22, 2018

According to Glassdoor , the following 15 companies no longer require college degrees. -Google. -Ernst and Young EY. -Penguin Random House. -Costco. -Whole Foods. -Hilton. -Publix. -Apple. -Starbucks. -Nordstrom. -Home Depot. -IBM. -Bank of America. -Chipotle. -Lowe’s. Related Posts: >>Webinar: How Colleges and Universities Are Using Donor Surveys to Raise More Major and Planned Gifts.

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Universities Food Fundraising Fundraising 45

EveryAction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

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Fundraising Fundraising Nonprofits Education 42

The Agitator

AUGUST 21, 2018

We’re looking at external validators – seals and such – in our week-long series on how to frame overhead and impact. These validators were the second most important factors to get right, lagging only how overhead is presented (which we covered yesterday). In the DonorVoice study with the DMA Nonprofit Federation, we looked at five conditions: The Charity Navigator four-star charity seal.

Charitable Contribution 45

Charitable Contribution Nonprofits Communication Fundraising 45

Kivi's Nonprofit Communications Blog

AUGUST 24, 2018

Meril’s. New Orleans, LA. Happy Friday! I have been on the lookout for the best articles, posts, tips, and more from around the world of marketing and fundraising, and here is what I have found. It’s time for Mixed Links… Check out these 5 Brands Doing Great Long-Form Social Videos. If you’re looking for data on Facebook in 2018, Buffer Analyzed 43 Million Facebook Posts From the Top 20,000 Brands.

Communication 44

Communication Nonprofits Marketing Marketing 44

Concord Leadership

AUGUST 22, 2018

Nonprofit leadership has got to be the toughest job in the world. You have to be a big-picture visionary with a close attention to details who also has an incredible ability to initiate and grow relationships. Nonprofits do such great work. And leaders seem to know what they’re doing. So many leaders struggle with wondering […]. The post As leaders, why aren’t we meeting all the demands?

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Leadership Nonprofit Leadership Nonprofits 40

Fundraising Report Card

AUGUST 22, 2018

Zach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps Terry from San Francisco, California [01:58] Blog Post – Nonprofit … Continue reading "What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (Season 2, Episode 5)".

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Nonprofits Fundraising Fundraising 40

The Agitator

AUGUST 19, 2018

A significant factor in the donor’s decision to give rests in how s/he answers the question, “how am I going to feel if I make this gift?” So, the job of the fundraiser is to determine how those factors under an organization’s control can be most effectively presented. One major set of issues involve those of overhead”, “Impact” and “control” In this week-long series on how to best frame these issues Nick Ellinger draws on existing body of

Communication 40

Communication Foundations Activism Values 40

Kivi's Nonprofit Communications Blog

AUGUST 22, 2018

Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something.

Energy 44

Energy Communication Marketing Marketing 44

NonProfit Hub

AUGUST 21, 2018

It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure the work is paying off. Most of us in the nonprofit sector aren’t here because we couldn’t make it anywhere else, but because we want to be here.

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Production Values Culture Nonprofits 39

Fundraising Report Card

AUGUST 21, 2018

Spoiler alert: the Family Foundation is suing the University for not meeting all of the requirements outlined in the 60-page charitable bequest agreement. As a result the Foundation would like the $22.9 million they’ve already given returned, and to revoke the rest of the donation. The post Do You Really Want Every Donation? appeared first on Fundraising Report Card.

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Universities Foundations Fundraising Fundraising 40

EveryAction

AUGUST 24, 2018

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Knowing your list well will empower you to be a more effective communicator and fundraiser.

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Nonprofits Healthcare Values Communication 55

Kivi's Nonprofit Communications Blog

AUGUST 20, 2018

PRETTY, PRETTY PLEASE! I am out. Done. Over. Finished. I have no more submissions for our Day in the Life of a Nonprofit Communicator blog series. While it’s always a popular post, we can’t publish them if we don’t have everyone doing their part and submitting. So if you have ever read a Day in the Life post and thought “Yay!

Communication 41

Communication Nonprofits Marketing Marketing 41

EveryAction

AUGUST 20, 2018

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign. She had a lot of great insight to share about building your organization's digital profile and engaging authentically with supporters.

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Public and Social Policy Nonprofits Energy Collaborations 54