Newsletter: Pillow Fighting 'Buddy the Elf' Recruits Sponsors for Viral Videos ?? ; The Right Content for Each Stage of the Sales Funnel; Is Swearing the Next Hot Marketing Strategy? F— Yeah!
Selfish Giving
DECEMBER 22, 2021
Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Smahht partnership teams understand that they need specific content to move prospects from Awareness ? Consideration ? Action. At the top of the funnel is the AWARENESS stage when it's all about getting the attention of your target prospect.
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