Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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Newsletter: Pillow Fighting 'Buddy the Elf' Recruits Sponsors for Viral Videos ?? ; The Right Content for Each Stage of the Sales Funnel; Is Swearing the Next Hot Marketing Strategy? F— Yeah!

Selfish Giving

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Smahht partnership teams understand that they need specific content to move prospects from Awareness ? Consideration ? Action. At the top of the funnel is the AWARENESS stage when it's all about getting the attention of your target prospect.

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3 Lessons For Fundraisers From “Die Hard”

Bloomerang

This article contains spoilers for the movie “Die Hard.” . Depending on who you ask (me), “Die Hard” is the best Christmas movie of all time. If you haven’t seen it, I suggest that you stop what you’re doing and make that happen ASAP. . Now that I’ve either made you my best friend or alienated you forever with that statement, let’s get into the lessons I believe all fundraisers can take from this movie !

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Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our physical existence with our digital lives.

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What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

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Remembering Franklin Thomas

Candid

In a difficult year, in which the world struggled to break free from the grip of Covid-19, only to be set back by a new variant, the news of Franklin Thomas’ death came like a sock to the gut. Many will remember Franklin Thomas as the president of Ford Foundation, fewer will realize that he was the first Black foundation president in America, but I knew him as my boss and mentor.

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The Final Steps To Take That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. Read parts one and two. In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. .

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7 Ways to Kill Time at Work That Will Still Look Like You’re Working

Kivi's Nonprofit Communications Blog

The next two weeks are rough. Either you are just counting down the days until you get off for the holidays or you are running around like you’re feet are on fire. This post is for those of you NOT dealing with year-end communications right now – you just keep your head up. You got this! For the rest of us who don’t want to start new projects before the new year or are just plain bored, here are my ideas for killing time at work that won’t look like you’re just wast

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iOS 14 and how it affects your organization

Elevation

It’s been a few months since Apple completely changed the rules of online advertising. We know that most nonprofits don’t have large online marketing departments and that many were caught unaware by the release of iOS 14.

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Do You Inform Donors Of These 2 Giving Opportunities?

Bloomerang

Part of the job of being a true philanthropy facilitator is showing donors how they might benefit from being a little more generous. “Philanthropy” – aka “love of humanity” – works best when everyone wins – your organization, the donor and the community. Towards this end, why not be prepared to inform donors of giving opportunities of which they may not be aware?

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Does Your DEI Policy Provide Clear Guidance on Communications? Probably Not.

Kivi's Nonprofit Communications Blog

The survey for the 2022 Nonprofit Communications Trends Report will be open through Dec 29. Please take the survey now to be a part of this timely research! If your organization has a Diversity, Equity, and Inclusion (DEI) policy, you are likely interested in how that policy should play out in your communications work. So we wondered how many communications folks working at nonprofits with DEI policies felt like the policy provided good guidance to them.

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Why Being Afraid of Technology Is Not Leadership

NonProfit PRO

Leaders are supposed to be courageous, bold and willing to take risks. But what happens when the risk is in an area where you feel vulnerable? Despite our best efforts to stay current with technology, many leaders still feel suspicious. Here are some reasons why being afraid of technology is not leadership.

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Do Nonprofits Pay taxes? It’s Complicated.

The Charity CFO

Many nonprofit founders think that they won’t have to worry about taxes. Unfortunately, it’s just not true. “Tax-exempt “ doesn’t mean that you don’t have to pay any taxes. It simply means that you don’t have to pay most federal and state income taxes. But even that’s not always the case. And after that, it gets more complicated quickly.

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Bloomerang Gives Back in 2021

Bloomerang

One of our core values at Bloomerang is Stewardship. We are committed to being a multiplier of good with the funds entrusted to us by nonprofits and their donors. So this year, instead of spending money on a holiday party or fruit baskets for ourselves, we have chosen to give $25,000 back to the nonprofit sector. Our employees nominated more than 60 organizations and our selection committee chose five organizations that reflect the rest of our core values , lift up underserved communities, and

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Paid Social vs. Paid Search: Which Works Best for My Nonprofit?

Elevation

To create brand awareness, attract loyal supporters, win over donors, and onboard new volunteers, nonprofit organizations invest in advertising. While the norm is to develop multiple campaigns each year, nonprofits rarely invest the same energy in choosing which channels they use to distribute that same content. These nonprofits are spending more money than they need to on marketing because they aren’t paying enough attention to how they deliver content.

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Prioritizing Money Builds Fake Donor Relationships

NonProfit PRO

Relationships take time. You know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make. So, we go for the fake relationship. One where we pretend to care, but only if we get the money.

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How a Subsidiary 501(c)(2) Could Lower Risk for Your Nonprofit

Foundation Group

The post How a Subsidiary 501(c)(2) Could Lower Risk for Your Nonprofit appeared first on Foundation Group®.

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Who Enforces Deadlines at Your Nonprofit? Look in the Mirror.

Kivi's Nonprofit Communications Blog

The survey for the 2022 Nonprofit Communications Trends Report will be open through Dec 29. Please take the survey now to be a part of this timely research! Getting everyone else in your organization to cooperate with meeting internal communications deadlines is a perennial nightmare for nonprofit comms staff. So this year, we decided to specifically ask whose job it is to enforce those deadlines in our Nonprofit Communications Trends Report survey.

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How Automation Can Clean Your Mailing List for You

Elevation

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task. Luckily, CRM automation makes this easy to achieve.

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7 Ways that Artificial Intelligence is Revolutionizing Software Development

Nonprofit Marketing Insights by GlobalOwls

7 Ways that Artificial Intelligence is Revolutionizing Software Development. Artificial Intelligence or AI has long been around and used in multiple industries. Its impact is immense, leading to a revolutionized workspace and workforce. . AI is partly human, partly a machine. Its intended purpose is to improve the process for better results. Therefore, industries choose to adapt to such technology.

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ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022

NonProfit PRO

For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. Here are just the highlights from the most recent ADRFCO survey.

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Our Top 10 Facts to Inspire Your 2022 Work

Non Profitvote

With the end of every year comes a time of reflection – when folks look back at the year they’ve had in hopes of making the year ahead better. We’re no different. While the 2020 election was more than a year ago, in 2021 we got to dig through the aftermath of the record-breaking election and that’s where we found 10 incredible facts that should serve as points of inspiration for any organization in 2022.

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IRS Joins Momentum Nonprofit Partners to Highlight Special Charitable Tax Benefit Available Through Dec. 31

Momentum Nonprofit Partners

Special rule helps most Tennesseans get a deduction of up to $600 for gifts to charity; Momentum Nonprofit Partners highlight how donations can help the nation’s charitable community The Internal Revenue Service joined today with Momentum Nonprofit Partners to highlight a special tax provision that allows more people to deduct donations to qualifying charities on their 2021 federal income tax return.

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Why A Hazardous Materials Assessment Is Important

Nonprofit Marketing Insights by GlobalOwls

Why A Hazardous Materials Assessment Is Important. If you work in a hazardous materials assessment or EMA job then you know what it means to handle them correctly and how to do it safely. A good team of people is essential. With the proper training, hazardous materials assessment and safe handling of them becomes second nature to many of these professionals.

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What Does This Christmas Mean to You?

NonProfit PRO

As we age, and I am in now in my sixth decade, the meaning of Christmas is more vivid and profound each year. I welcome the creation of new memories with my family, while maintaining fond memories of specific Christmas Days gone in the past.

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How to Escape the Nonprofit Starvation Cycle

The Charity CFO

Ever wondered why so many nonprofits are stuck in their financial struggles that they end up failing their communities? Want to make sure your nonprofit doesn’t suffer the same fate? Then you have to listen to what Chyla Graham has to say. . Chyla is the Founder and CEO of CNRG Accounting Advisory. She helps nonprofits get financially established so they can achieve their goals.

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Mixed Links for Nonprofit Communicators – December 23, 2021

Kivi's Nonprofit Communications Blog

Happy Holidays! A reminder that next week is our Week of Freebies so stay tuned to the blog every day to download helpful resources or sign up for free events. Now, if you are still in the office today, grab a warm drink and catch up on the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Please, take the 2022 Nonprofit Communications Trends Survey for us if you haven’t already!

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6 Ways to Improve Your eCommerce Performance Using Social Media

Nonprofit Marketing Insights by GlobalOwls

6 Ways to Improve Your eCommerce Performance Using Social Media. Are you looking to boost your E-Commerce performance? Check out what Social Media Marketing can do for you and how to get started. Having your business is half the battle in this modern world. There is no point in using any of the traditional methods of marketing and advertisement anymore.