Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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Ep170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Matt Hodges , Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks , which raised a whopping $1.2 Million. On the show, Megan, Matt and I discuss: Matt Hodges, GameStop. Why GameStop chose Autism Speaks. How did GameStop survey employees to find out what their favorite causes were?

Children 189
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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

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10 Must-Add Nonprofits on Snapchat

Nonprofit Tech for Good

It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all about being an early adopter.

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Starting Over #3: Do You Really Know Your Donors?

The Agitator

The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not many. In fact, I suspect there are very, very few indeed.

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5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Here are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. 2. Say please. . 3. Use the word “YOU” often. It makes people feel special. 4. Create menus to make it clear what you want them to do (menus will help them make a decision too). 5. Make engaging with your organization easy and fun. What are your thoughts?! SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW!

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Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab

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Motivate Colleagues to Spot & Gather 5-Star Stories

Kivi's Nonprofit Communications Blog

Flickr: Carlos Ubeda. Here’s how to ask, train, support, and reward the front-line folks who have the. greatest access to 5-star stories! Join me to learn How to Jumpstart Your Story-Gathering Team. Thursday, June 30, 1-2PM Eastern. Stories are one of the easiest (and one of the most useful) types of insights your team can gather. And, when you have compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in your campaigns, thanks, and other content, you hav

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6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Make it easy to understand, highly personalized, and relevant. 2. Show impact: Weave it into all of your communications content. 3.

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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your

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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or. you might have a new budget starting on July 1. Either way, this sale is for you! Included in the Annual All-Access Pass : Live and recorded webinars presented by our guest advisors and me that keep you up-to-date on best practices.

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Good Video Technique, But How Appealing?

The Agitator

Take a look at this video appeal from the Natural Resources Defense Council (NRDC). I think it’s a very well crafted online appeal in a technical sense. Try putting your clinician hat on and see if you agree. The appeal consists of a video embedded in an email appeal. Here’s what I like about the technique. It starts with a decent subject line in the email: “Video: See what you’ve achieved.” Here’s the email: And once you’ve clicked on any of the several

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11 Tips to Get Your Nonprofit Live on Facebook

NonProfit Hub

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results. John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! This (relatively) new live broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more.

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How This Welcome Series Toolkit Will Spur Your Supporters To Donate

Care2

Why is a Welcome Series so important for nonprofits to engage donors? What even is a welcome series?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s a holiday weekend here in the States. Let’s celebrate with some Mixed Links… This free webinar from VolunteerPro starts at 1 p.m. Eastern today – True Independence: Time Management Hacks & Tools for Volunteer Coordinators. Time to freak out about algorithm changes from Facebook again. See Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know.

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Mid-Level Giving: What’s Your Strategy?

The Agitator

Without question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Organizations are leaving millions and millions and millions on the table. Lots of folks talk about the need to launch a mid-level program with all the good intentions in the world. But few actually do anything to get a program aimed at the $250 – $5,000 giving level underway.

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How to Create Video Content for Nonprofit Donations

NonProfit Hub

In our Hubinar with Jeremy Vest, we learned that video is powerful. We also learned that the problem with video is that it’s difficult. Coming up with content, conveying a message effectively, and editing and promoting a video are all challenges for creating sensational video content, especially for nonprofits. When it comes to video content generation, there are three main types of video content your organization should be focusing on: 1.

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7 Free and Easy Digital Tools To Improve Your Nonprofit’s Online Toolbox

Care2

Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.

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RESOURCE REVIEW: “A Progressive’s Style Guide” Helps Unlock Power of Language to Shape and Change the World

Kivi's Nonprofit Communications Blog

I am a nonprofit copy writer. I believe that words can move people to act, and inspire people to change the world for the better. So when I heard about “A Progressive’s Style Guide” (pdf), I both flinched, and lurched to download it. It’s no secret that I lean left in my politics, but I know that the Nonprofit Marketing Guide is a resource for causes all across the political spectrum.

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Fundraising Fireworks

The Agitator

On Monday, July 4 th Agitator readers in the U.S. and we editors celebrate America’s 240th Independence Day. There will be fireworks, barbeques, volunteer fire department parades, the televised public broadcasting special from the National Mall in Washington, D.C., and heaven only knows how many political speeches and kissed babies. Speeches and kisses delivered in ugliest political climate in our lifetime.

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The Problem With Crowdfunding

NonProfit Hub

Crowdfunding has experienced a meteoric rise in popularity over the last couple of years. Both individuals and businesses have begun to turn to crowdfunding to pay their way out of misfortune, generate donations and fund startups. But there’s a problem with crowdfunding. At face value, it can be an appealing option for nonprofits. Putting your cause on one of many crowdfunding sites gets it in front of a new audience.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Photo by Jeronimo del Villar. Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical in your approach.