Newsletter: Cause Marketing is Getting Harder ; Businesses are Replanting Trees in California ; The Power of a Simple Postcard
Selfish Giving
DECEMBER 19, 2018
The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective. 1. Relax, businesses were never going to be your bread and butter.
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