Pam Moore

APRIL 13, 2018

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. With change also comes many opinions, recommendations and experts excited to tell you the secret magic formula to success.

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Marketing Marketing Foundations Production 162

Selfish Giving

APRIL 10, 2018

Today on CauseTalk Radio , Megan and I talk to Shawn Askinosie , Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. On the show, Megan Shawn and I discuss: Shawn Askinosie, Askinosie Chocolate. Tell us about your switch from a criminal defense lawyer to chocolate maker.

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Production Marketing Marketing 124

The Agitator

APRIL 8, 2018

Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on. But since 1970 American philanthropic giving has stayed stuck; the percentage of GDP bumping up and down in a range from 1.6 -2.3%.

Retention 79

Retention Philanthropy Public and Nonprofit Management Insurance 79

iMarketSmart

APRIL 9, 2018

Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff. And, in publications, you’ll read articles that no one questions prior to publication. Plenty of these authors and speakers know what they are talking about.

Fundraising 61

Fundraising Fundraising Philanthropy 61

Pam Moore

APRIL 11, 2018

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

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Non-Profits Insurance Manufacturing Healthcare 152

Selfish Giving

APRIL 11, 2018

Are you watching the AMC series The Terror ? It's about the 1847 British expedition to find the Northwest Passage. There are two ships, the HMS Erebus and Terror. The show is pretty good, and reminds me of a quest that the HMS Selfish Giving and Catalist are embarking on to uncover the top 30 corporate fundraising programs in the U.S. as ranked by revenue.

Retail 100

Retail Public and Nonprofit Management Non-Profits Food 100

The Agitator

APRIL 12, 2018

We’ve had some fun this week, talking about blockchains and voice-recognition systems and such. None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. And I know you know it isn’t dead. But from some recent discussions with Agitator Nation members, not all our bosses and board members know that it isn’t dead.

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Retail Marketing Marketing Communication 79

Allison Fine

APRIL 11, 2018

At a JFK airport café one recent afternoon, we ordered our food from a screen. Last year, at the same café, it was a person who took our order. The new screen system was efficient, but it represented a lost opportunity for human interaction, a loss for our common humanity, and lost employment for a human. (click title to read more).

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Civil Society Food 52

Kivi's Nonprofit Communications Blog

APRIL 11, 2018

Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina. Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise. Nonprofits are used to holding their narratives close to the chest — “this is who we are, what we do, and we’d love if you’d rally behind our cause.

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The Agitator

APRIL 11, 2018

Last Monday, Amazon announced that Echo with Alexa will now allow you to donate to one of 48 charities with voice commands. They also said this list will continue to grow. (Of course it will; Amazon has thousands of charities signed up with their payment info through Amazon Smile.). Some important things to know: You own the donor. A few months ago , I talked about Facebook’s donation program.

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Advertising Activism Values Communication 51

NonProfit Hub

APRIL 13, 2018

April is National Volunteer Month! Yes, you heard that right: there is a whole month dedicated to honoring volunteers across the country. Not only does the month commemorate the selfless efforts of so many people already volunteering, but encourages others to get out of their comfort zone and take action in bettering their communities. Most nonprofits interact with volunteers at least a few times a year, whether that’s recruiting dozens for a big fundraiser, or just one to help out with your day

Public and Nonprofit Management 56

Public and Nonprofit Management Recruitment Universities Management 56

Fundraising Coach

APRIL 12, 2018

Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you'll hear them constantly talking about "offers.". You need clear offers. Test various offers. What is your offer? This can confuse the rest of us. Many of us want to say: "What do you mean 'offer'? We're 'offering' the donor something?

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Fundraising Fundraising 49

Kivi's Nonprofit Communications Blog

APRIL 10, 2018

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group.

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Education Education Foundations Nonprofits 48

The Agitator

APRIL 10, 2018

FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on DonorsChoose.org.” Yes, I realize that half of that sentence wouldn’t have made a bit of sense five years ago. It may not even make full sense now. So let’s break it down. Ripple is the name of the enterprise blockchain solutions company (yes, the post title is a pun; are you retroactively laughing?).

Insurance 49

Insurance Philanthropy Foundations Communication 49

Care2

APRIL 10, 2018

A nonprofit’s donation page is perhaps the most important element of its website, right? Without an optimized page and form for your donors to quickly and easily complete, your ability to accept and grow your online donations is severely limited.

Marketing 53

Marketing Marketing 53

EveryAction

APRIL 11, 2018

We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts. Change can be hard, especially for non-profits that are already stretching their resources and capacity to the maximum, but if you're continually running into the same problems with your CRM, it's probably time to start looking for a better solution to manage your member data.

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Non-Profits Nonprofits Management Technology 46

Kivi's Nonprofit Communications Blog

APRIL 13, 2018

Cane and Table. New Orleans, LA. Greetings from New Orleans! Kivi and I are here for the Nonprofit Technology Conference. For those of you who can’t be with us, I am dedicating today to rounding up communications and marketing breakout sessions from this year. Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations.

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Communication Collaborations Culture Nonprofits 47

iMarketSmart

APRIL 13, 2018

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. They’ll feel that you abused the permission they granted you when they opted in to receive your communications (assuming they opted in at all).

Marketing 40

Marketing Marketing Communication Fundraising 40

Fundraising Coach

APRIL 12, 2018

Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you’ll hear them constantly talking about “offers.” You need clear offers. Test various offers. What is your offer? This can confuse the rest of us. Many of us want to say: “What do you mean ‘offer’?

Fundraising 40

Fundraising Fundraising 40

EveryAction

APRIL 9, 2018

Most nonprofits know firsthand the benefits of using a CRM system to manage their supporter data, and while every organization has common basic needs (reliable tracking for multi-channel campaigns, intuitive donor management, and clear reporting tools, for example), there is also much variation when it comes to the specific needs that arise across issues and missions.

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Environmental Activism Management Values 40

Kivi's Nonprofit Communications Blog

APRIL 12, 2018

CultureStrike’s Julio Salgado reimagines 90’s sitcoms with diverse casts. A lot of my peers grew up watching the popular 90’s sitcom FRIENDS. But not me. I refused to watch because the characters lived in a diverse community in New York but looked nothing like the melting pot that I knew existed beyond their famous apartment building (Please don’t go there about Ross’ black girlfriend).

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Communication Culture Associations Foundations 45

iMarketSmart

APRIL 11, 2018

Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings. I think this realization was first brought to the fore back in the 1950’s and 60’s when Gabriel Marcel coined the phrase the spirit of abstraction in his essay “The Spirit of Abstraction as a Factor Making for War.” But it isn’t just about war.

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Children Values Communication Philanthropy 40

Ann Green

APRIL 11, 2018

You already have a core group of donors and other supporters, but how well do you know them? One way to get to know them better is to send short surveys asking why they donate, what issues are important to them, and how they like to communicate (by mail, email, social media, or a combination of those). Let’s look at some of these more closely. Why do your donors give to your organization?

Communication 61

Communication Fundraising Fundraising Nonprofits 61

The Agitator

APRIL 9, 2018

This afternoon Facebook CEO Mark Zuckerberg will testify before a joint session of the Senate Judiciary Committee and the Senate Commerce, Science, and Transportation Committee on the company’s recent Cambridge Analytica privacy scandal , in which personal data from some 50 million , 87million , maybe far far more million users ended up in the hands of an outside research firm that worked with the Trump campaign, all without those users’ permission.

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Public and Social Policy Philanthropy Law Universities 51

Kivi's Nonprofit Communications Blog

APRIL 9, 2018

Amanda Welliver. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Amanda Welliver is Marketing and Communications Coordinator for NeighborWorks Home Partners, a homeownership center that revitalizes neighborhoods by creating and support

Communication 43

Communication Nonprofits Advertising Governance 43

Nonprofit Tech for Good

APRIL 13, 2018

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. 1. Buffer :: buffer.com. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.

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