Newsletter: Partnership Sales Lessons From the 'B2B Revenue Waterfall' ; New Video Game ‘Stray’ is Cat’s Meow for Nonprofits ; Donor-Advised Funds are Starving Nonprofits of Money They Need
Selfish Giving
AUGUST 17, 2022
Every other week I get a newsletter in my inbox called The Authority. It's all about how consultants like me can get more clients by being a visible authority in their particular area of expertise. Last week, the author of the newsletter, Luk Smeyer , shared an article that's relevant to consultants AND to partnership teams. Luk discussed the importance of targeting existing clients and referenced a graph from Forrester called the B2B Revenue Waterfall.
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