Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.

Marketing 167

Marketing Marketing Technology Leadership 167

Selfish Giving

MARCH 7, 2017

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. Never Miss a Show - Sign Up for Email Updates. On show, Megan, James and I discuss: James Mitchner, Waste Industries.

Education 124

Education Education Nonprofits Management 124

Nonprofit Tech for Good

MARCH 5, 2017

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the wo

Fundraising 109

Fundraising Fundraising Philanthropy Foundations 109

The Agitator

MARCH 5, 2017

Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s. But when it comes to online fundraising, turns out that it might be very helpful to thank in advance … 38% more helpful in fact.

Fundraising 61

Fundraising Fundraising Communication Marketing 61

Kivi's Nonprofit Communications Blog

MARCH 6, 2017

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. But before we start integrating your email newsletter with your other communications channels, you first need to answer what is probably the most important question: Does your newsletter have a clear purpose. a motivating reason to live?

Participation and motivation 52

Participation and motivation Education Education Communication 52

iMarketSmart

MARCH 10, 2017

Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?” I asked. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Huh? So she was evaluating the success of her current planned giving marketing efforts based on a recent drop in planned giving revenues even though many of the recent gifts were surely the result of donor decisions made years earlier (and pe

Marketing 49

Marketing Marketing Fundraising Fundraising 49

NonProfit Hub

MARCH 8, 2017

A donor’s first donation to your nonprofit is a step in the right direction, but it’s not an immediate promise for smooth sailing. After their initial gift, you still have work to do with each donor. That work pays off, though. . A study by Bloomerang showed that 60 percent of donors only give once —so your investment in donors means long-term benefits for your organization.

Retention 55

Retention Recruitment Communication Fundraising 55

Getting Attention

MARCH 8, 2017

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was. How even if you wanted to do what your mom wished—not every teen’s desire, for sure—you couldn’t do three things at once. So instead, most of the time, you did nothing!

Culture 46

Culture Marketing Marketing Nonprofits 46

iMarketSmart

MARCH 8, 2017

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’? I also ask, “How many were not previously disclosed to you before you got the money or the call from the attorney?

Technology 49

Technology Fundraising Fundraising Nonprofits 49

NonProfit Hub

MARCH 6, 2017

If you struggle to keep your social media channels active, scheduling out your posts in advance can help you stay on track. It also lets you take advantage of high-engagement days. Staying ahead of social media scheduling will transform all of your accounts. Here is a rock-solid social media posting calendar and scheduler that your nonprofit can use this year: Ultimate monthly social media scheduling guide: January: Welcome to the new year!

Nonprofits 51

Nonprofits Manufacturing Activism Marketing 51

The Agitator

MARCH 8, 2017

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” “It shouldn’t be this way,” I lamented. “Why in the world

Collaborations 58

Collaborations Fundraising Fundraising Technology 58

Kivi's Nonprofit Communications Blog

MARCH 9, 2017

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated. Centralized. Internal Agency. CEO-Led. Next week, Kivi is leading a BRAND NEW webinar that will break down each of these four types and help you determine which one if right for your nonprofit.

Communication 42

Communication Nonprofits Management Fundraising 42

iMarketSmart

MARCH 6, 2017

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the presentation, one of the attendees stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing. He sternly warned that using those words is very dangerous, off-limits, and would probably result in a lawsuit against your organization.

Marketing 49

Marketing Marketing Nonprofits Fundraising 49

NonProfit Hub

MARCH 9, 2017

As a Content Strategist by trade, ironically content marketing is not my favorite topic to discuss. To me, the words “content marketing” are a mouthful of sand for something that’s supposed to be so captivating and delicious. “Content marketing in the nonprofit sector” are six even uglier words. I have to admit, my qualm with content marketing comes from a stigma which I’ve carried with me from the private sector.

Marketing 32

Marketing Marketing Advertising Values 32

The Agitator

MARCH 9, 2017

Recently I received a Quarterly Impact Report from Possible , a nonprofit providing health care services in Nepal. It’s a modest-sized organization that has treated a bit over 300,000 patients in that one country since 2008. I watch this organization because I’m interested in the challenge of providing quality health care in the most demanding of circumstances.

Health 45

Health Communication Nonprofits 45

Kivi's Nonprofit Communications Blog

MARCH 7, 2017

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly through our daily lives at work and home. “Never go on a second date with someone who only talks about themselves” is a simple rule.

Production 41

Production Communication Marketing Marketing 41

Ann Green

MARCH 8, 2017

Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. It’s easy to slip into jargon-mode around the office.

Healthcare 46

Healthcare Food Communication Nonprofits 46

Kivi's Nonprofit Communications Blog

MARCH 8, 2017

Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related to work processes, or how to do things better.

Governance 41

Governance Marketing Marketing Communication 41

Kivi's Nonprofit Communications Blog

MARCH 10, 2017

Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down? Get your inspiration from the slayer herself in M+R’s awesome post What Would Buffy Do? If Buffy isn’t your style or you need help getting press, M+R also has Little Ways to Break Through the Mania and Get Press for Your Org.

Communication 53

Communication Nonprofits Fundraising Fundraising 53

The Agitator

MARCH 6, 2017

Nonprofit groups breathing a sigh of relief because, unlike their organizational cousins in politics, they’re not targets of Russian hacking should take another and deeper breath–and gasp. Despite the current headlines and cable news furor over the astonishing and frightening firestorm of Donald Trump’s Tweets accusing his predecessor, President Obama, of wiretapping Trump Tower, this item appearing in Bloomberg News and the accompanying video should not be overlooked. [ Click Here

Nonprofits 49

Nonprofits Nonprofit Management Management Communication 49