Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Advertising 167

Advertising Leadership Marketing Marketing 167

Selfish Giving

MARCH 26, 2017

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

Marketing 127

Marketing Marketing Manufacturing Production 127

Mission Minded

MARCH 30, 2017

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and […]. The post How to Memorize Your One Minute Message appeared first on Mission Minded.

Nonprofits 64

Nonprofits 64

The Agitator

MARCH 27, 2017

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention. Although we’re far from breaking out the champagne in celebration of universal recognition that holding on to donors is an essential activity, the new Boomerang survey, The State of Donor Retention , contains some good news.

Retention 61

Retention Universities Activism Fundraising 61

Pam Moore

MARCH 29, 2017

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.

Marketing 166

Marketing Marketing Leadership Education 166

Selfish Giving

MARCH 28, 2017

Today on CauseTalk Radio , Megan and I talk to Jeff Terry , Global Head of Corporate Social Responsibility, Amway Corporation , about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help. On the show, Megan, Jeff and I discuss: Jeff Terry, Amway.

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Ann Green

MARCH 29, 2017

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy. Not everyone is interested in your organization and that’s okay. The key is to find people who are interested in what you do and keep them interested.

Recruitment 60

Recruitment Communication Fundraising Fundraising 60

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and

Marketing 165

Marketing Marketing Technology Leadership 165

The Agitator

MARCH 28, 2017

Roger surprised and impressed me yesterday with the incredible display of patience and tolerance displayed in his post, Donor Retention: Good News And Poor Excuses. The ‘good news’ in his post was that, according a Boomerang survey of 775 nonprofits, 67% are tracking their donor retention rate, as compared to 55% in 2014. That improvement moved Roger to write: “At last!

Retention 58

Retention Fundraising Fundraising Nonprofits 58

iMarketSmart

MARCH 27, 2017

The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here’s why: No one uses this word with their family and friends so you shouldn’t use it with your donors… they won’t “get it” It reminds people about death and nothing scares people away from making planned giving decisions faster than thoughts about death.

Marketing 55

Marketing Marketing Communication Nonprofits 55

Kivi's Nonprofit Communications Blog

MARCH 29, 2017

Don’t frustrate the reporters you’re trying to reach. When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message that comes from a stranger.

Environmental 51

Environmental Health Values Communication 51

NonProfit Hub

MARCH 31, 2017

One of our most recent additions to the CausePlanet summary library is The Generosity Network by Jennifer McCrea, Jeffrey C. Walker and Karl Weber. We liked their approach to fundraising because it’s not another book about how to be a more persuasive salesperson, how to leverage tactics and strategies, or how to find and leverage your donors’ interests.

Fundraising 41

Fundraising Fundraising Nonprofits 41

The Agitator

MARCH 30, 2017

I guess I just started out in a grumpy mood this week, on Monday implying that for most fundraisers, hanging on to their donors was too demanding, beyond their ability. Roger on Tuesday tried to find some good news in a Bloomerang study indicating that somewhat more nonprofits were monitoring their retention rates these days, an ‘accomplishment’ I treat as akin to tying your shoes before you run a race.

Retention 53

Retention Fundraising Fundraising Nonprofits 53

iMarketSmart

MARCH 29, 2017

A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests. But, interestingly, out of those 150,000 charitable estates, only 2,225 (1.5%) were taxable as a result of being worth more than $5 million.

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Taxation Law Marketing Marketing 53

Kivi's Nonprofit Communications Blog

MARCH 30, 2017

It’s Kivi’s birthday tomorrow and to help her celebrate, we are inviting you to join our amazing All-Access Pass Holder community (and save $200). Today and tomorrow, you can save $200 off our Annual All-Access Training Pass. For just $499 you’ll have 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers, and other resources.

Nonprofits 41

Nonprofits Communication 41

NonProfit Hub

MARCH 30, 2017

Nonprofits all have one thing in common: They need to raise money. There are some that do it better than others, and they’re usually the ones who manage to make the biggest impact. Reaching a larger audience is a key aspect of increasing donations. It doesn’t have to be huge donations, either. Even small ones that are made frequently can have a big impact.

Public and Nonprofit Management 41

Public and Nonprofit Management Nonprofits Food Management 41

The Agitator

MARCH 29, 2017

Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics. Gail Perry suggested stamping out stupidity (mostly male) with basic education for boards and executive leaders on how fundraising works.

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Values Retention Education Education 49

iMarketSmart

MARCH 31, 2017

1. Make sure the intern cares about your mission. 2. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. 3. Pull a list of longtime loyal donors (over 60 is preferable). 4. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week.

Marketing 40

Marketing Marketing Fundraising Fundraising 40

Kivi's Nonprofit Communications Blog

MARCH 28, 2017

You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW.

Marketing 40

Marketing Marketing 40

NonProfit Hub

MARCH 28, 2017

Dan Pallotta got things movin’ and shakin’ for day one of Cause Camp. He kicked off the conference with a talk that inspired a standing ovation from the entire room. In Pallotta’s presentation, he turned the way we typically think about charity on its head. Here’s a quick recap. Nonprofits exist to solve problems. The trouble is, we’re creating more problems for nonprofits than they’re able to solve.

Advertising 40

Advertising Leadership Values Marketing 40

The Agitator

MARCH 26, 2017

Last week, Jeff Brooks, no fundraising slouch, asserted that the “worst mistake you can make” in fundraising is “confusing yourself with your donors” Argues Jeff in this post : “Remember that your donor is different from you. She knows less (or rather, she knows different things). She’s probably quite a bit older than you.

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Fundraising Fundraising Retention Communication 45

Nonprofit Tech for Good

MARCH 27, 2017

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits and a follow-up to 5 Online Communication Styles for Nonprofits. From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Mastering the art of telling a success story, creating a sense of urgency, tapping into the power of statistics and quotes, and using a sense of humor takes time t

Nonprofits 100

Nonprofits Communication Fundraising Fundraising 100

Kivi's Nonprofit Communications Blog

MARCH 31, 2017

Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover Photo.

Non-Profits 40

Non-Profits Communication Nonprofits Marketing 40

NonProfit Hub

MARCH 29, 2017

One of the first articles I wrote as Managing Editor of Nonprofit Hub was something about why I hate the nonprofit sector. Obviously I don’t hate the nonprofit sector as a whole, but there are definite things about it that drive me nuts. One of them is the inevitable propensity for pussyfooting. Sheena Greer, self-titled Chief Ass-Kicker & Crayon Evangelist at Colludo and our host, Randy Hawthorne touch on something very similar when they talk about how people in the nonprofit sector have th

Public and Nonprofit Management 29

Public and Nonprofit Management Food Culture Leadership 29