Selfish Giving

JUNE 13, 2017

A. J. Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. J. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.

Marketing 203

Marketing Marketing Children Education 203

Pam Moore

JUNE 16, 2017

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.

Technology 167

Technology Foundations Values Marketing 167

Nonprofit Tech for Good

JUNE 10, 2017

The inaugural edition of the Global Trends in Giving Report will be released on September 4,2017. The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If you have not yet participated in the 2017 Global Trends in Giving Survey , then please volunteer 3-4 minutes of your time and take the survey!

Participation and motivation 99

Participation and motivation Children Charitable Organizations Nonprofits 99

Kivi's Nonprofit Communications Blog

JUNE 13, 2017

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks.

Production 60

Production Energy Management Associations 60

NonProfit Hub

JUNE 12, 2017

I sit on a couple of different boards for nonprofits and I’ve learned that sometimes, organizations run into snags. And often, these snags come from communication mishaps…” who was supposed to do what and when were they supposed to do it?”. After using it in a couple of different capacities, I’ve found that Slack is an incredible tool to stop situations like that from happening.

Collaborations 57

Collaborations Nonprofits Recruitment Production 57

Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.

Marketing 167

Marketing Marketing Education Education 167

The Agitator

JUNE 11, 2017

Last week, in Is Your Nonprofit Sustainable? , I touched on some of the elements of strategic planning in the nonprofit context — defining priorities, organisational challenges, succession planning etc. One of the questions Bloomerang asked 600 nonprofits in the study I was reporting on was: “Did your organization fully utilise a strategic plan last quarter?

Nonprofits 49

Nonprofits Nonprofit Management Management 49

iMarketSmart

JUNE 16, 2017

You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need to spend more money and time on getting to know those with capacity. You don’t necessarily need more low-dollar donors. You need to put forth more effort toward providing highly relevant, personalized engagement experiences for those with capacity.

Fundraising 45

Fundraising Fundraising Philanthropy Retention 45

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 167

Marketing Marketing Production Technology 167

The Agitator

JUNE 14, 2017

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land. Over the past several years commercial marketers have begun to discover practices which those pundits and commentators who favor high-blown ‘strategic’ insights often consider ‘trivial’ What once seemed relatively trivial has proven to hold monumental importance compared to the size of the intervention or ‘tweak’ In fact the venerable UK Ogilvy agency now uses as

Marketing 45

Marketing Marketing Fundraising Fundraising 45

Kivi's Nonprofit Communications Blog

JUNE 15, 2017

As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies. Lately, when we begin working together, figuring out how we’ll communicate and manage communications and projects, I inquire, “Do you email? Or Slack.”. I’ve used Basecamp, Asana and Trello.

Marketing 46

Marketing Marketing Energy Nonprofits 46

iMarketSmart

JUNE 12, 2017

76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S. The average was $4 million net among the top 10% of families after paying off debts. The bottom 51st% to 90th% accounted for only 23% of total wealth.

Poverty 45

Poverty Retention Education Education 45

NonProfit Hub

JUNE 15, 2017

There are a plethora of nonprofit job boards, each bursting at the seams with vibrant opportunities for nonprofit professionals. At the same time, more candidates than you could count are competing for the best positions, each hoping to land in a role that’s compatible and challenging. With so much going on in the world of nonprofit job hunting, how can an organization like yours stand out amongst the crowd of job listings and attract an applicant who is passionate, hard-working, and invested in

Recruitment 47

Recruitment Culture Nonprofits Advertising 47

The Agitator

JUNE 12, 2017

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new insight. The reason donor experience and donor journeys are becoming such a big issue is not because organizations have suddenly seen the light.

Nonprofit Management 45

Nonprofit Management Retention Management Nonprofits 45

Kivi's Nonprofit Communications Blog

JUNE 16, 2017

Happy Friday, everyone! Join me for some of the best Mixed Links around… Something that could help you with your nonprofit communiations – How to Add Color and Richness to Your Writing … Without Making Us Want to Barf. Beth Kanter reviews Julia Campbell’s book Storytelling in the Digital Age. Wild Apricot shares 49 Popular Nonprofit Software Tools That Save Time and Money.

Communication 44

Communication Nonprofits Production Marketing 44

EveryAction

JUNE 15, 2017

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. That’s why EveryAction now integrates directly with Facebook Ads Manager to help users build awareness around promoted issues, grow a supporter base, and i

Advertising 40

Advertising Universities Management Communication 40

iMarketSmart

JUNE 14, 2017

Most money is not cash. According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. The chart below shows that the top 1% put 92% of their wealth everywhere else (and the rest of society does the same). Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors.

Universities 40

Universities Associations Education Education 40

The Agitator

JUNE 15, 2017

Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. When I first saw the title, I expected another article — like many we’ve written in The Agitator — on the importance of the quality of interaction nonprofits have with their donors and our need to constantly be listening to what our donors are telling us about their motives and preferences.

Fundraising 40

Fundraising Fundraising Nonprofits Retention 40

Kivi's Nonprofit Communications Blog

JUNE 12, 2017

Wendy Hayes. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Wendy Hayes is the Communications Coordinator for the Adoption Council of Ontario, a non-profit that provides support, community, and awareness for the adoption community.

Communication 44

Communication Non-Profits Children Nonprofits 44

NonProfit Hub

JUNE 13, 2017

Online fundraising is one of the most effective, low-cost ways to raise funds for your organization. Online fundraising tools can elevate your fundraising goals, since donors can give at anytime, anywhere, with a mobile device. On Razoo , more than 30% of donations for #GivingTuesday 2016 were made via a smartphone. Online fundraising also provides a slew of other benefits, including easy to share messaging, automated gift processing, automated data entry and more.

Fundraising 42

Fundraising Fundraising Participation and motivation Activism 42

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their

Foundations 166

Foundations Marketing Marketing Values 166

The Agitator

JUNE 13, 2017

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years. Here’s the giving by source: And here’s the giving by sector: I have to believe the strong growth for environment and animal welfare is ‘thanks’ to Donald Trump’s emergence as a genuine contender and eventual electio

Production 53

Production Marketing Marketing Fundraising 53

NonProfit Hub

JUNE 14, 2017

Summer convention season is just around the corner for nonprofit organizations, a good time for groups of all types to recruit and also promote their message. Conventions are also a great place for nonprofit workers to network and hear about the latest innovations and ideas. Here are three important nonprofit conferences coming up this summer, along with some tips on how your organization can use them to stand out.

Recruitment 33

Recruitment Nonprofits Health Leadership 33

NonProfit Hub

JUNE 16, 2017

“Part of what scares nonprofits [about planned giving] is they feel they’re talking about death. And if you were talking about death, then it would be scary. But that’s not the way to go about this. You’re talking about the person’s lifetime and beyond lifetime support for your organization.” — Tony Martignetti, Host of Tony Martignetti Nonprofit Radio.

Universities 58

Universities Insurance Education Education 58