Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Manufacturing 167

Manufacturing Advertising Public and Social Policy Marketing 167

Selfish Giving

MAY 30, 2017

Today on CauseTalk Radio , Megan and I talk to Kari Pendoley , head of the Rodan + Fields Prescription for Change Foundation , the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. On the show, Megan, Kari and I discuss: Kari Pendoley, Rodan + Fields. The background of Rodan + Fields and their business model of independent consultants.

Foundations 113

Foundations Fundraising Fundraising 113

Nonprofit Tech for Good

MAY 28, 2017

If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report ! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation pages and in the efficacy of their online donation process. There was a wide variety in donation page design, layout, and functionality and that made donating to 25 nonprofits all in one sitting a somewhat frustrating, and at times, pe

Nonprofits 105

Nonprofits Environmental Foundations Fundraising 105

Fundraising Coach

JUNE 1, 2017

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement.

Participation and motivation 73

Participation and motivation Communication Fundraising Fundraising 73

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business.

Advertising 167

Advertising Production Foundations Marketing 167

Ann Green

MAY 31, 2017

You may have noticed an influx of appeal letters over the last few weeks. Some organizations do their main fundraising drive in the spring, especially if their fiscal year ends on June 30. Others do theirs at the end of the year and some do more than one. That’s all fine. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing.

Fundraising 66

Fundraising Fundraising 66

iMarketSmart

MAY 31, 2017

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations.

Education 66

Education Education Fundraising Fundraising 66

NonProfit Hub

MAY 31, 2017

Grant writing is a great way to secure funding for your organization and has a multifaceted pathway to success. Finding the grants is half the battle, writing the grants is a whole other animal, and we’re not even going to start on reporting after the grant is awarded. You’ve got to know where to find grants for your nonprofit organization , but you also need to know the best tips and tricks to write a stellar grant proposal.

Foundations 65

Foundations Universities Associations Nonprofit Organizations 65

Kivi's Nonprofit Communications Blog

MAY 31, 2017

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created.

Communication 46

Communication Marketing Marketing Fundraising 46

iMarketSmart

JUNE 2, 2017

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful. Here are the results from the study: The imaging exam results with photos of the patients resulted in more meticulous readings from the doctors interpreting the images leading to 80% more incidental findings of unexpected abnormalities that had health implications beyond the scope of the origina

Medical 63

Medical Health Fundraising Fundraising 63

The Agitator

MAY 30, 2017

I ended my last post No One Wants More Email with the admonition, “We all need to get used to demanding more information and start challenging the status quo. Why? Because nothing, absolutely nothing is more dangerous to our future than acceptance of the status quo.” No area of the fundraiser’s work is more deserving of serious exploration than the process of donor acquisition and the essential next steps of proper thanking, onboarding and learning the donors’ identities and preferences.

Nonprofit Management 49

Nonprofit Management Management Communication Nonprofits 49

NonProfit Hub

MAY 29, 2017

I’m not sure what happens to completely competent business owners when they put on the “donor hat,” but there seems to be a double standard for how I need to run my nonprofit business versus how this donor gets to run her for-profit business. I know we have to steward other people’s money differently than how a sole proprietor can make financial decisions, but how are we expected to fulfill the mission our donors care about if we’re continually hamstrung by donor demands?

Recruitment 60

Recruitment Nonprofits Management Marketing 60

Getting Attention

JUNE 1, 2017

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important. And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your t

Participation and motivation 44

Participation and motivation Recruitment Values Production 44

Kivi's Nonprofit Communications Blog

JUNE 2, 2017

Let’s dive right into our Mixed Links… Looking for photos that won’t cost an arm and a leg? M+R shares 8 Awesome Resources for Stock Photos When You’re on a Tight Budget. More tips for those of us who are not professional graphic designers, but still have to do it for our job – 20 Most Important Design Principles to Kick Start Your Work from Canva.

Communication 41

Communication Nonprofits Marketing Marketing 41

The Agitator

JUNE 1, 2017

It’s INTERMISSION TIME in our Good Enough Is Not Good Enough series. (Part 1 here ; Part 2 here ). We conceived the series for two reasons: We wanted to share some of the significant discoveries or findings that are emerging because of research. Particularly discoveries that have significant potential for increasing retention, donor commitment and lifetime value.

Retention 45

Retention Values Nonprofit Management Management 45

NonProfit Hub

JUNE 1, 2017

So you want to start an organization that benefits a specific cause. Great! That’s why we’re here: to help you navigate this confusing sector simply saturated with content, ideas and innovation. But wait—should you really be starting a nonprofit? Or is something that benefits both the owners and the cause more up your alley? Let’s explore just one of the many options you have in starting a socially responsible organization: a low-profit limited liability company (L3C).

Law 41

Law Public and Nonprofit Management Participation and motivation Foundations 41

Getting Attention

JUNE 1, 2017

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important. And, as time and budgets get tighter, and reliance on volunteers increases, it’s harder than ever. There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your t

Participation and motivation 40

Participation and motivation Recruitment Values Production 40

Kivi's Nonprofit Communications Blog

MAY 30, 2017

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Register for next week’s two-part webinar series presented by Tom – Donor Newsletters That Raise More Money.

Healthcare 41

Healthcare Children Marketing Marketing 41

The Agitator

MAY 31, 2017

In Part 1 we noted that the days of launching an acquisition campaign without setting aside substantial additional time and funds to properly deal with new donors is a principal reason why organizations find themselves on the decline or plateauing when it comes to growing donor value and net income. Also noted is the importance of concentrating on three key factors essential for substantial growth in donor value and income — donor identity , donor experience and donor commitment.

Values 45

Values Nonprofit Management Retention Management 45

NonProfit Hub

JUNE 1, 2017

If you want to do good work, then you need good tools to get the job done. A website is one of a nonprofit’s most important tools. It helps you collect donations, spread the word about your mission and get your name out into the world. If your website is shabby, then people might be getting the wrong message about your nonprofit. The first step to creating your nonprofit’s website can be a scary one.

Nonprofits 35

Nonprofits Management Marketing Marketing 35

Nonprofit Tech for Good

MAY 29, 2017

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Kivi's Nonprofit Communications Blog

JUNE 1, 2017

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: June 6 & 8: Donor Newsletters That Raise More Money, Parts 1 and 2, with Tom Ahern. Learn everything you need to know about donor newsletters. Registration for Part 1 is $99 | Registration for Parts 1 and 2 is $199. Learn More and Register. June 13: Maximize the Post Gift Glow: The Art of Thanking Your Donors with Rachel Muir.

Communication 40

Communication Marketing Marketing Nonprofits 40

The Agitator

MAY 28, 2017

Roger and I are taking the day off; it’s the end of Memorial Day weekend in the States. Since my coming of age in the Sixties, the US has fought wars and engaged in military actions some of which I actively opposed, but nothing should detract from paying honor to those who have given their lives in military service and their families. This weekend, we also celebrate the unofficial start of summer.

Activism 45

Activism 45

NonProfit Hub

JUNE 2, 2017

“If we’re able to focus our light, we’re going to be able to do more good.” – Julie Hirshey. While working for an athletic team as popular as the Philadelphia Eagles can be difficult, communications director Julie Hirshey spends her time focusing their light rather than letting the disco ball get out of control. Hirshey, Community Relations Director of the Philadelphia Eagles and Eagles Care , talks about being the “shiny” sports team that is constantly attracting attention.

Philanthropy 31

Philanthropy Collaborations Retention Nonprofits 31