Kivi's Nonprofit Communications Blog
AUGUST 30, 2017
Much of our work in nonprofit marketing and fundraising is about persuasion. How can we convince people to support our work with their time or money or to change their own behaviors? It all starts with asking for what we need in a clear, convincing way. Here are three steps to getting people to give, volunteer, or act: 1. Get Your Call to Action Right.
The Agitator
AUGUST 27, 2017
When was the last time you cleaned your mailing list? Maybe now — during the end of summer lull — is a good time. Once September arrives, we all know what the fundraising tsunami rushing toward year-end will be like. Too late to fix things then. Thus, this reminder that Agitator readers can update/clean their files in minutes and for only $20 regardless of the number of names and addresses on your list.
Fundraising Coach
AUGUST 28, 2017
In this morning's note to my weekly Fundraising Kick coaching email subscribers, I offered two ways to respond to a tragedy like the devastation people are experiencing in Texas because of Hurricane Harvey. This message is so timely, I am sharing it here as well. If you turn on any news channel, you have undoubtedly heard of Harvey that tropical storm and hurricane that, even as I write this, is still devastating parts of Texas.
NonProfit Hub
AUGUST 29, 2017
Nonprofit professionals don’t like to compare their work to that of the for-profit world. And it makes sense: nonprofits exist primarily to help those in need, and for-profit organizations exist primarily to make money. However, certain aspects of nonprofit work truly are synonymous with for-profit practices, even if they’re called something different.
Kivi's Nonprofit Communications Blog
AUGUST 31, 2017
Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. But, if done properly, it can help your organization navigate some sticky situations and provide reporters with valuable information that can help them be
The Agitator
AUGUST 30, 2017
My intention in this series is not to provide a detailed “how to” for building a monthly giving program. Rather, the goal is to point you to resources I believe will prove of help and value. Here goes. Setting Goals. When it comes to setting goals for a start-up monthly giving program keep it simple. A simple goal-setting suggestion comes from veteran Canadian fundraiser Fraser Green.
iMarketSmart
AUGUST 28, 2017
KHOU 11 News posted this image last night highlighting the fact that this family urgently needed help (and even included their home’s address in the post). Disaster. Friends, our fellow Americans are facing trillions of gallons of water. It’s a disaster that will, unfortunately, end up being the worst in Texas’ history. I donated to the Coastal Bend Disaster Recovery Group Fund.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Kivi's Nonprofit Communications Blog
AUGUST 29, 2017
Many of the people who participate in our Nonprofit Marketing Guide community and training programs are new communications directors. Either they are personally new to the role, or they are the first person to step into a newly created director job, or they are filling a director job that’s been vacant for awhile. No matter the details, it’s a fresh start for that person and their organization.
The Agitator
AUGUST 29, 2017
Editors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving? Highlight some practical resources on getting started and setting goals while focusing on some practical barriers like record-keeping and easy-to-use systems.
iMarketSmart
AUGUST 31, 2017
In this episode Greg and Tim discuss why people give to nonprofits. Learn the motivations and incentives that inspire giving by listening. The post Why People Give – Episode 8 appeared first on MarketSmart, LLC |.
The NonProfit Times
SEPTEMBER 1, 2017
Leadership at the Data & Marketing Association (DMA) is rolling out the organization’s Data Standards 2.0, a streamlined version of guidelines not updated since 2014. Features of the new set of standards include clarifications on rules relating to connected devices and notice and choice. The DMA, formerly known as the Direct Marketing Association, is seeking feedback on the new standards before adopting them, with potential changes, in the coming months, according to Emmett O’Keefe, senior v
Kivi's Nonprofit Communications Blog
SEPTEMBER 1, 2017
I hope you OWNED this week as well as you could! Time to wrap it up though with some Mixed Links… If you are interested in next year’s Nonprofit Technology Conference in New Orleans, voting has opened for possible sessions. Social Fish breaks down their Nonprofit Technology Conference Session Hot Picks. (Kivi’s are included!). M+R gives us The 2017 Social Media Director’s Guide to Benchmarks.
The Agitator
AUGUST 31, 2017
There’s no question that solid recordkeeping and donor processing systems form an essential foundation for successful monthly giving programs. And, given today’s ready availability of off-the-shelf CRM software and flexible payment processors much-feared complexity of managing monthly giving programs is no longer a valid excuse for jumping in. Before I get to some of options currently available let’s focus on the main task, beyond mere bookkeeping, good recordkeeping and processing should perfor
Lets Talk Nonprofit
AUGUST 30, 2017
The first appeal I heard was on Friday night, after Hurricane Harvey hit South Texas. It was from a volunteer at a makeshift evacuee shelter. "We need cots, blankets, food, water, diapers, sanitary products, pet food, kitty litter and… " His list went on and on. "We need everything," he summarized. So much need, and so many ways to help. Do you know best way to truly help others after a disaster?
The NonProfit Times
SEPTEMBER 1, 2017
Leadership at the Data & Marketing Association (DMA) is rolling out the organization’s Data Standards 2.0, a streamlined version of guidelines not updated since 2014. Features of the new set of standards include clarifications on rules relating to connected devices and notice and choice. The DMA, formerly known as the Direct Marketing Association, is seeking feedback on the new standards before adopting them, with potential changes, in the coming months, according to Emmett O’Keefe, senior v
Kivi's Nonprofit Communications Blog
AUGUST 28, 2017
Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. You need to meet reporters where they are now and take a more personal approach. But becoming a trusted source doesn’t happen overnight. Luckily, we have an expert who understands how to build meaningful relationships with reporters that yield more headlines and better coverage.
The Agitator
AUGUST 28, 2017
Yesterday, Roger wrote about the most fundamental and elementary step in communicating and building relationships with donors. That step: stop sending stuff to people who are dead or missing! If you didn’t read it, his post was about cleaning your lists … pretty basic (and he offers a great tool for doing the job). But supposing you are indeed at least reaching warm bodies, what can you do about their non-responsiveness.
Pam Moore
AUGUST 28, 2017
Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep.
iMarketSmart
AUGUST 30, 2017
According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks , there are 4 forces in American life that are primarily responsible for making people charitable: Religion. Skepticism about the government’s involvement in people’s economic lives. Strong families. Individual entrepreneurism. (NOTE: He’s the president of the right-leaning think tank, the American Enterprise Institute.
EveryAction
AUGUST 28, 2017
Consider this fact: unless the world tackles inequity today, 167 million children will live in extreme poverty by 2030. While very alarming, this statistic and many others like it aren’t necessarily in the forefront of our minds. Enter, International Day of Charity. Held on September 5th in commemoration of the passing of Mother Teresa of Calcutta, International Day of Charity encourages citizens, NGOs, and stakeholders around the world to help others through volunteer and philanthropic activiti
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