Posters for Facebook Events: How To

Make use of the power of promoting events on Facebook. Here are some best practices for creating a beautiful poster.

It seems obvious nowadays that Facebook Events is a tool of major importance for promoting an event. Yet, I can tell people keep struggling with how to make this Facebook feature work for them, ignoring how to make their event stand out in a Facebook feed or even with how to get the attention of a larger audience. The secret is actually simple: a well-crafted design!

The quality of your event poster, alongside a coherent graphic work, is strongly connected with how effectively you’ll reach your audience and is utterly determinant for your event’s success.

As there’s a vast variety of subjects you need to consider when developing your poster, things can get a bit wild, no doubt. The good news is that I will share with you, step by step, how you can excel at creating a powerful, accurate, and eye-catching design. Now, if you don’t have much experience, it’s always for the best to trust in professionals, like Cartazes.

Know Who

Before you start wondering about the details, you have to have very clear in your mind who’s the target of your message, so that you can implement the communication model that best suits your audience, according to the typology of the event you are promoting.

Know How

The key to an outstanding poster is the quality of the design, just like I’ve mentioned previously, but to achieve it there are some elementary principles you must obey to. Aspects such as Fonts, Color Scheme, Icons, CTA, Readability, Selection of Information, and Format must be cleverly exploited so that, in the end, you have a concise, harmonized, and gorgeous poster that can truly take your event to the next level.

Text and CTA

Avoid the excess of information and huge blocks of texts that no one will care about. Better than a very informative poster, is for sure one you can read – I know it might sound cliché, but in regards to written communication, less is more!

Stick to the essential and tell people only what they need to know: name of the event, date, time, and place, alongside an elucidative, yet brief, description. Subsequently, using different font sizes and color grading, create a hierarchy of information to guide the eyes of the reader, stressing, simultaneously, what’s of most importance.

Lastly, include a clear call-to-action (CTA). CTA’s are phrases whose purpose is to tell your audience precisely what action to take and to give them some drive to do so. You can also add a QR code as part of your CTA as an efficient way for attendees to instantly engage with these offers.

Examples of CTA’s are “Sign up online for 25% Discount” or simply “Buy Now”, but there are many more. When creating or choosing yours, make sure it is the most adequate to convert the curiosity of your potential attendees into tangible results.

Design and Format

Deciding the graphic part of your poster is to determine how you will wrap and deliver the information to the world, and to effectively attain it you must take readability as the ultimate goal of your intent.

Readability indicates how easy it is to understand the message you are trying to convey through your poster, and it helps you to predict the impact on your audience. This aspect is of special importance because most Facebook users access it on their phones’ small screens.

Employing colors efficiently is also fundamental to a clear perception of the reader, so do not overlook using contrast to make the different blocks of text stand out from each other, or from the background itself.

Icons are also a great way to embellish, summarize or illustrate ideas that allow you to get rid of some pieces of writing. Just make sure they are aligned with the message you want to transmit.

Finally, adjust the size of your poster according to Facebook format requirements. Since the beginning of this year, the correct dimensions are 1920 x 1005 pixels, so anything with a different size will be automatically modified by Facebook, implying some damage to your image. Again, keep in mind that the majority of the users use this social network via mobile devices.

Final Thoughts

Although creating a poster for a Facebook event can be overwhelming, many aspects can be shaped and tailored according to your target audience, and that helps you predict the impact of your intent.

The key to attaining your goal is, without any doubts, to develop an outstanding yet concise design that, while informing, manages to generate curiosity and ultimately convert it into objective attendance.

FAQ

What are key elements to include in a poster for a Facebook event?
Key elements include the event name, date and time, location (or mention if it’s an online event), a compelling image or graphic, a brief description, and a clear call-to-action.

How can design impact the effectiveness of Facebook event posters?
A well-designed poster can grab attention, convey event information clearly, and create excitement. It should be visually appealing and align with the event’s theme or brand identity.

What size should a poster for a Facebook event be?
The ideal size for a Facebook event poster is 1920 x 1080 pixels, which suits both desktop and mobile displays without losing quality.

Can using branded elements in Facebook event posters be beneficial?
Yes, incorporating brand elements like logos, colors, and fonts can enhance brand recognition and create a consistent visual identity across events.

What role do colors play in Facebook event posters?
Colors can evoke emotions and set the tone for the event. It’s important to choose a color scheme that reflects the event’s mood and is visually striking.

How important is the choice of imagery in Facebook event posters?
The choice of imagery is crucial as it can capture the essence of the event, attract attention, and make the poster more memorable.

What tips can improve readability in Facebook event posters?
Tips for readability include using clear and legible fonts, maintaining contrast between text and background, and not overcrowding the poster with too much text.

How can you make a Facebook event poster stand out?
To make a poster stand out, use unique and high-quality visuals, creative design layouts, compelling copy, and ensure it’s aligned with the target audience’s interests.

What mistakes should be avoided in designing Facebook event posters?
Avoid using low-resolution images, too much text or too many fonts, and ensure there’s no misleading information. Keep the design aligned with the event’s theme and audience.

Can adding a QR code to Facebook event posters be effective?
Including a QR code can be effective, especially for physical events, as it provides an easy way for people to access the event page or registration site directly from the poster.