Newsletter: Why are Round-Up Fundraisers So Successful? ; The Most Underrated Sales Skill Is Follow-Up ; Copywriting Tips Inspired by Comedian Norm MacDonald
Selfish Giving
SEPTEMBER 22, 2021
Why are round-up fundraisers so popular and effective? I always thought it was because the requested donation never exceeded 99 cents, which made it easy (and cheap) for shoppers to donate. This may be true, but I recently read about another possible reason. Kristen Berman of Irrational Labs shared a study last week in Lenny's Newsletter on a fintech app that wanted to help its users pay down debt faster, saving them thousands of dollars in interest.
Let's personalize your content