Sat.May 07, 2022 - Fri.May 13, 2022

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Key takeaways from ABFE 2022 Harambee: Let’s All Pull Together

Candid

ABFE held their annual conference “Harambee: Let’s All Pull Together” recently with a mix of in-person and hybrid sessions. Several Candid team members attended, including director of research Grace Sato who presented at the session “Historic Partnerships, Historic Change: Using Philanthropy to Transform HBCUs and their Impact on the Black Community”; and senior director of research Cathleen Clerkin and senior research analyst Mantin Diomande who both spoke at “Black-led Nonprofit Organizations:

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How to Achieve Multicultural Marketing at Your Nonprofit

NonProfit PRO

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How much time do you spend thinking about where your donors are coming from ? Or how they’re landing on your donation page? If you answered something along the lines of ‘not much’, ‘do I need to?’, then you might want to keep reading. It is super important to understand where your donors are coming from and how you could be acquiring more! With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well,

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The Growth Paradox for Nonprofit Organizations

Blue Avocado

We have been talking about the Overhead Myth and the Nonprofit Starvation Cycle for many years, but there has been only modest progress on donor demands that result in underinvestment in nonprofit infrastructure, and malnourished organizations. But if the Overhead Myth keeps us all hungry, the Nonprofit Starvation Cycle is not all the donors’ fault. […].

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Updated Accounting Standards for In-Kind Donations (2022)

The Charity CFO

If your nonprofit uses donations of supplies, services, and even time to help fund your operations, you need to know about recent changes in accounting standards for in kind donations. All the way back in 2020, the Financial Accounting Standards Board (FASB) released new standards for “ Presentation and Disclosures by Not-for-Profit Entities for Contributed Nonfinancial Assets.

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How to Engage More Volunteers With Text Messaging Campaigns

NonProfit PRO

Volunteers are one of the many important lifelines for nonprofit organizations. To achieve goals with volunteers, requires planning, organization and effective communication since engaging with volunteers is just as important to fundraising as it is to engage with donors. .

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors.

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5 Ways to Engage Generation Z Volunteers

The Volunteer Hub

Generation Z volunteers are a vital contributor to the nonprofit world. With a passion for positive impact, this segment of volunteers can help your nonprofit reach its mission. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.

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The Value of a Monthly Donor Concierge

NonProfit PRO

Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.

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How to Generate Unrestricted Revenue for Your Organization

Bloomerang

The post How to Generate Unrestricted Revenue for Your Organization appeared first on Bloomerang.

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How the IRS Defines Charitable Purpose

Foundation Group

The post How the IRS Defines Charitable Purpose appeared first on Foundation Group®.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. Otherwise, you can spend a lot of time being busy, but not being productive. You see, marketing is a cycle of execution, analysis, and tweaking. What’s working?

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The NonProfit Voice Ep #63: How Pan-Mass Challenge Is Gearing Up for a Brand New Fundraising Event to Further Its Mission

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Jarrett Collins, president of Pan-Mass Challenge, a bike-a-thon that benefits the Dana-Farber Cancer Institute.

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Fundraising Success: Leveraging Your Value Propositions

iMarketSmart

Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid. Those that believe the cost outweighed the value are highly unlikely to give, no matter how little they paid.

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How to Boost Your SEO in 5 Steps

Nonprofit Marketing Insights by GlobalOwls

How to Boost Your SEO in 5 Steps. Ready to take your business to the next level? See how you can boost your SEO with these 5 tips. Search engine optimization, or SEO, promotes the visibility of your website to generate organic traffic and leads. The process of improving your rankings for highly relevant keywords can take several weeks and months, and though you may experience continuing fluctuations in your company’s metrics, you should see steady growth as you increase your investment in digita

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How Small Nonprofit Organizations Can Optimize Online Giving

Get Fully Funded

If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. After all, as our fundraising landscape continues to change and the nonprofit sector is filled with new and exciting software solutions, online engagement is becoming more important than ever. .

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When Nonprofits Put Policy Over People

NonProfit PRO

Your people are your most important resource. Since they are doing such amazing work, don’t allow policies that punish them, but look to reward, encourage, and celebrate them instead.

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The 4 Types of Legacy Gift Asks (Solicitations)

iMarketSmart

Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die, and most people prefer not to go there. But we have to go there. Death is the one thing that is inevitable about life. And when a person with even moderate wealth dies, something must happen to their money. Of course most people do want a say in what happens to it, which is why they write estate plans.

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Your Best Productivity app is _.

Nonprofit Productive

Think about your fundraising database for a second. Whether you use Bloomerang, Raiser’s Edge or some other app, you likely have some feelings about it. I can remember when I was a Raiser’s Edge user and hated it- too big for what we needed and too cumbersome in its UI. For others, it’s the perfect fit. Either way, you have an opinion and that opinion influences your use of the app.

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Reimagining Candid’s return to office

Candid

It’s the question on all our minds as we look to a world in which we coexist with COVID-19: what does a return to the office look like? Entirely remote or entirely in-person arrangements don’t appeal to a majority of the workforce, but the murky area in between has proved to be incredibly challenging to navigate. COVID-19 forced organizations to reconsider how work gets done, and Candid was no exception.

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Effective Board Orientation: As Much About the Nature of Trusteeship as the Organization Itself

NonProfit PRO

Board orientation for new or prospective members can be as varied as the organizations those trustees have been called to serve, and a strong orientation program is critical to effective board governance. This is a first opportunity for novice trustees to develop their understanding of board operations.

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Private Foundation vs. Public Charity: Which Is Better?

The Charity CFO

The IRS recognizes many different types of nonprofit organizations. Within those organizations, though, the 501(c)3 stands apart because of the unique tax benefits it enjoys. In addition to not paying income taxes, individuals and corporations that donate to a 501(c)(3) nonprofit can claim a tax deduction for their donations. But even within the 501(c)(3) organizations, there are various types of organizations.

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Newsletter: Shocking & Sad News (But Not Serious) ; Charity Partners with Garden Centers to Promote Safe Sex ; Why Your Nonprofit Needs to Get ‘Grief-Smart’

Selfish Giving

??? Three things this week. ?? Join me and Accelerist CEO Brittany 'Brit-Bit' Hill ??????? Tomorrow, May 12th @ 3pm EDT for the unveiling of the very latest research on giving at the register (aka Point-of-Sale fundraising). ?? Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year. ??

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4 Things Working Against Your Productivity

Kivi's Nonprofit Communications Blog

Last week Kivi and I presented a webinar on peaceful time management solutions – emphasis on “peaceful.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity.

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This Is Why Your Strategic Plan Is Failing

NonProfit PRO

If you find strategic planning to be boring, time-consuming, and difficult to put to use, you're not alone. A simple and effective plan is essential in determining success. Here are some of the top reasons why you may be struggling to get your plan off the ground and create real impact.

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Are You Missing Out by Not Making Good Investments?

Ann Green

Your nonprofit organization may have cut back on some expenses over the past two years. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming and often say “we can’t afford this.” This is known as the scarcity mindset. Be careful before you nix something you think you can’t afford. It may be something you should be investing in.

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Creative Photoshop Techniques in the Marketing & Advertising Industry

Nonprofit Marketing Insights by GlobalOwls

Creative Photoshop Techniques in the Marketing & Advertising Industry. Marketing and Advertising is becoming more and more competitive. Stand out from the crowd by using breathtaking images. See how Photoshop can help. Photoshop is one of the best tools for image manipulation and enhancement. There are some pretty unbelievable things you can do with Photoshop.

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Messaging Matters: Common Grant Writing Mistakes and How to Fix Them

Kivi's Nonprofit Communications Blog

The buzzword blazing through marketers’ social media right now is messaging. Whether you are in the for-profit or nonprofit sector, everyone is talking about the message and why it’s essential, from fund development to overall visibility. . In the fund development world, messaging is your nonprofit’s pitch to funders. Its purpose is to provide a strong case for support to encourage partnership or investment.

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FREE Marketing Webinar on Nonprofit Branding

NonProfit PRO

Your brand can play a big part in attracting and retaining donors. But do you know how to market your brand effectively? Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop. This collaborative and fun Q&A will offer insights and tips for making your organization’s branding more targeted.

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5 Reasons Why You Should Focus Your Fundraising On Foundations, Funds, Trusts, and Endowments

iMarketSmart

Many fundraisers don’t understand the world of big philanthropy. Why not? Because they don’t understand wealth. They don’t understand charitable instruments. So, let’s start with some basics. Because that’s where the money is. In the U.S., the most important charitable instruments include, Charitable remainder and lead trusts. Donor advised funds, and.

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How to Fundraise from Gen X in 2022

NonProfit PRO

Gen X gives more than 23% of all charitable dollars, but they’re often forgotten in between the large Baby Boomer and Millennial generations. Join FreeWill’s Co-CEO, Patrick Schmitt, on May 24th at 12pm ET for a free webinar on the trends and motivations shaping Gen X donors, as well as strategies for successfully fundraising from this group in 2022.

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6 Tips to Improve Your Advocacy Right Now

NonProfit PRO

As we all know, advocacy is part of the mission at almost every nonprofit. What is not often discussed is that many government affairs professionals say it’s getting harder to do and they need more effective tactics. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.

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The Importance of Public School Educational Foundations

NonProfit PRO

I recently attended a founders luncheon at Lawrence Township Schools. Each year, all former presidents of the foundation are invited to meet the superintendent of schools and receive an update on public education in the township and state of Indiana. .

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ShopWithScrip Rebrands as RaiseRight

NonProfit PRO

ShopWithScrip, the largest gift card fundraising platform in the United States, has rebranded as RaiseRight and announced that Lou Agnese, an executive with extensive experience in consumer-facing digital marketplaces, has been appointed as CEO to drive a new era of growth.

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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results. You can then order a list of prospects that closely match your best ones, or fine-tune the criteria to meet your needs.

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How to Write a Superb Case Statement

NonProfit PRO

A superb case statement communicates to the donor why funds are urgently needed and why philanthropic support makes sense. When executed well, a case statement inspires your donors to invest in your future. Here are tips to help you write, and present, a top-shelf case statement.

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Hub International Launches NonProfit Specialty Practice

NonProfit PRO

Hub International Limited (HUB), a leading global insurance brokerage and financial services firm, announced today the launch of its Nonprofit Specialty practice, HUB’s 10th Specialty in five years.