Sat.Sep 30, 2017 - Fri.Oct 06, 2017

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Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation. On the show, Megan, Ed, Kristin and I discuss: How the National Park Collection got started by Brooks.

Retail 180
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Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now.

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Say ‘Yes’ To These 5 Activities

The Agitator

A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 price is out of my nonprofit range.” I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

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Give Your New Donors a Warm Welcome

Ann Green

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors. You want to pay attention to your retention because it’s easier and less expensive to keep your current donors rather than finding new ones.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound. .

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Marketing 166
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Do You Keep Secrets From Donors?

The Agitator

I want to give an enthusiastic ‘thumbs up’ to Richard Perry’s article recently in NonProfitPRO titled, What Rights Do Your Donors Have? The short answer would be … every right! But Richard was more thoughtful. Here’s his list of ‘donor rights’: To be treated as a partner. [Not a cash machine.]. To know how the funds they give are being used and that a real difference is being made.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina. Guest Post by Aubrey Brennan. Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement.

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[PODCAST] Tips and Tricks to Year-End Fundraising | Ft. Sandy Rees

NonProfit Hub

“You have to be transparent with your fundraising. Think if the decision you’re making would be on the front page of the local paper tomorrow and your mama saw it. Would you want your mama to see it?” – Sandy Rees, Founder of Get Fully Funded. Fundraising can be a messy business. Sandy gave us two rules for when you’re asking donors for money: First, Sandy told us to never be afraid of asking.

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Are You an ATM or a Fundraiser?

The Agitator

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world. We see it every day, reflected in the actions and attitudes of nonprofit boards, CEOs and fundraisers. It has infected the way nonprofits deal with donors and the public.

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Does Ask, Ask, and Ask Again Really Work?

iMarketSmart

Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and ask again.” All the rest is commentary. Here was my response: “I think I have to respectfully disagree. Asking at the wrong time only angers major donors. Asking over and over angers donors.

Values 40
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How to Join Us in October

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving. Registration is $50 or free with an All-Access Pass. Learn More and Register.

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What Your Donors Really, Really Want

Lets Talk Nonprofit

It's been 20 years since the Spice Girls debuted in the U.S. If you're old enough to remember them, you'll undoubtedly remember their catchy debut single: "Yo, I'll tell you what I want, what I really, really want, So tell me what you want, what you really, really want". Back in the day, Scary Spice, Ginger Spice and the rest were singing about girl power.

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Are You Still Excited?

The Agitator

OK, I realize yesterday’s post — Have You Lost Your Soul? — might have been a bit of a downer. But hopefully hordes of fundraisers haven’t sprinted to the exit doors of your organizations or overloaded the online job search engines! The vast majority of fundraisers (I can only hope) are working in environments that are professionally rewarding and where you are making a real difference, whatever your charitable or advocacy mission.

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2017 Major Gifts Fundraising Benchmark Study – Episode 13

iMarketSmart

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at [link]. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world. In past few months, we’ve seen racially tinged protests in Charlottesville, a series of devastating hurricanes, efforts to overhaul the tax code, battles over immigration, and numerous efforts to repeal Obamacare.

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Have You Lost Your Soul?

The Agitator

In his post yesterday , Roger suggested that fundraisers — no matter how happy they might be in their current position — should occasionally interview elsewhere as a means of garnering fresh ideas and stretching their professional horizons. He also commented that a fundraiser ought to consider leaving an organization that wouldn’t pay for a book with insights that might lead to better fundraising performance.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The infamous “Purple Drink” at Lafitte’s Blacksmith Shop. New Orleans, LA. Coming to you from NOLA this Friday afternoon! Join me for some Mixed Links, Big Easy-style… Do you see any of these 10 Signs Your NGO Excels at Social Media ? Learn about The Pique Technique and How It Can Enhance Your Fundraising Ask Strings from Bloomerang.

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Is donor qualification more important than donor identification?

iMarketSmart

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection might have been prepared after a review of some transactional data including a donor’s recency of giving, their frequency of giving, and the total monetary value of their gifts (also known as RFM).