Sat.Jan 18, 2020 - Fri.Jan 24, 2020

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Newsletter: Join Me for a February Meetup in Tampa ; Nothing Can Stop Cause Marketing in Holland ; Does Your Nonprofit Really Need a Gala?

Selfish Giving

I'm super excited to be joining the Southeast Produce Council and its 2,500 members at Southern Exposure , their annual conference next month in Tampa, Florida. What a great time to escape the cold of Boston's winter! ?????? I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children.

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The Top Charity Event Ideas to Know for 2020

Nonprofit Tech for Good

By Paige Kutliek , SEO Manager at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features , such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas.

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Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

Kivi's Nonprofit Communications Blog

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause. Let’s hear more from Julianne herself.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.

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Does Your Logo and Visual Identity Send the Right Signals?

Mission Minded

Contrary to common misconception, your logo is not your brand. It’s a powerful symbol for your brand. Think of your. The post Does Your Logo and Visual Identity Send the Right Signals? appeared first on Mission Minded.

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6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

Nonprofit Tech for Good

Date: Tuesday, March 17, 2020. Time: 1pm EST / 10am PST. Presented by: Chuck Spidell , Nonprofit WordPress Security Expert at ILLUSIO. If you’re part of a small nonprofit comms team, your WordPress website updates probably aren’t high on the priority list – but they should be. It’s hard to stay on top of the site maintenance but in the back of your mind, you know it needs to be done.

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. A crisis communications plan ensures that you are ready if your organization is ever thrown into a situation when the news is bad — and a slow or ill-informed response can make the situation even worse.

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Donor-advised Funds Are Misunderstood, Bound to Be Regulated, and Not Going Anywhere

iMarketSmart

“Have you read this one?”. “Zach, hold on I didn’t even finish the other articles you sent me yet.” I guess I was being a bit overwhelming. “Okay, yeah, I’m sorry. It’s just there is SO much out there on DAFs right now. It’s hard to keep up.”. I was peppering my colleague, Jeff Giannotto with articles on donor-advised funds in preparation for his webinar on DAFs.

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The Tale of Two Websites: How KRC-PBPC Merged Two Brands Into One

Elevation

KRC-PBPC came to Elevation with two websites (and two immense research databases) ready to simplify and modernize their outdated brands. As a major resource hub for Pennsylvania policymakers, activists, and the press, they needed a site that felt reputable and that made their research easy to navigate. KRC-PBPC now has one comprehensive website with fresh and modern branding.

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The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and

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4 Tips for Maximizing Association Membership

NonProfit Hub

Similar to how nonprofit organizations implement donor retention strategies , associations work to keep members renewing each year. . They’re not only “members” in the sense that they get discounts or a subscription ? it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole. No association is the same, so there isn’t one universal strategy that will maximize your association membership.

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Does your follow up stink?

Concord Leadership

Whether following up with people or on projects, leaders know the secret to success is follow up. But just because you know it, doesn’t mean you enjoy it. What is your attitude going to be as you follow up? Let’s face it: following up is a pain. People should just have the common decency to […]. The post Does your follow up stink? appeared first on The Concord Leadership Group, LLC.

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Simultaneous Strategic Planning and Branding with Sterne School

Mission Minded

If your organization is considering undertaking both strategic planning and branding work, you might consider tackling both simultaneously. Doing this. The post Simultaneous Strategic Planning and Branding with Sterne School appeared first on Mission Minded.

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