Sat.Sep 17, 2016 - Fri.Sep 23, 2016

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Ep182: Starbucks Launches New Cause Content Platform Upstanders

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders Russ is the perfect person to speak to on this content initiative!

Marketing 226
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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

Marketing 167
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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff.

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Getting Started with Mobile Fundraising: 5 Ways

Ann Green

By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising.

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Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

Kivi's Nonprofit Communications Blog

We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.

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Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.

Marketing 167
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The Fundraising Ethics Gap

The Agitator

As a kid I vividly remember Grandma Craver shaking her head, and sometimes her fist, at the radio as it blared forth the ravings of an on-air evangelist whom she particularly despised. She would turn away from the radio and sternly warn me, “Roger, just you remember. Everyone who talks about heaven ain’t going there.” And so this morning memories of Grandma Craver came flooding back when I received notice of a new white paper on fundraising ethics just released by Rogare , the fundraising thin

Ethics 94

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as NOT engaged when they actually are.

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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.

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Retentionomics

The Agitator

Roger and I are rather passionate when it comes to preaching the donor retention gospel. And we’re always on the watch to see how our cousins in the corporate marketing arena come at the retention (often ‘turn’ for them) challenge. Here’s a fascinating report — Retentionomics: The Path to Profitable Growth — prepared by relationship marketing firm Sailthru for Forbes.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Values 69
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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ready to cap off this week with some Mixed Links? While normally everyone is telling you how awesome it is to be on social media, Nonprofit Tech for Good shares 12 Not-So-Great Realities About Nonprofits and Social Media. Joe Garecht at the Fundraising Authority hosted this month’s Nonprofit Blog Carnival on The Best Tips for Amazing Non-Profit Newsletters.

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Five Lies You Tell Yourself About Nonprofit Culture

NonProfit Hub

The best nonprofits are adaptable. Being able to roll with the punches and problem-solve on the fly takes organizations from short-term to the long-haul. At the core of all that change, though, an organization needs something to keep it grounded: a solid culture. You can learn all you want about your competition, supporters and so on—but what happens if you don’t know who you are as an organization?

Culture 67
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Goldilocks Fundraising

The Agitator

You may think you don’t have an over-solicitation problem, but your donors think otherwise. That’s the premise The Agitator and DonorVoice will explore at Noon EST today in the 2nd of our behavioral science webinars titled, Capitalizing on Donor Intent: Increasiing the Number of Donor Gifts Per Year. Agitator readers can register here and attend free.

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How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. Here’s why: It’s boring. It lacks emotion. It fails to tell a story.

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Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

Erika Olson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Please share too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . As a freelancer, Erika loves to help mission-focused organizations get out from under the crush of heavy development and marketing workloads and back to making an impact and changing the world. .

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Three Ways Your Nonprofit Can Use Snapchat

Care2

Snapchat is taking the social media world by storm, and it’s time that nonprofits embrace the growing trend. You may write it off right now, but if you want to gain new audiences interested in your nonprofit, it is absolutely crucial that you’re staying on top of new audiences and meeting them on the platforms they’re on.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

The secret ingredient? Weekends! Yep. According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales.

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The top 10 signs that it’s time to fire your employer

iMarketSmart

Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink? Let’s face it, some nonprofits just aren’t worth it. They’re screwed up. They need to be fired— by you! Here are the biggest reasons fundraisers quit their jobs. 10. There’s too much emphasis on process, procedures, and micro-management. 9.

Culture 40
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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care about our content. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday.

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20 Email Fundraising Best Practices

Care2

Is your nonprofit struggling to raise money online? You’re not alone. Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices. If your nonprofit falls into that category or if your looking for a fundraising refresher here’s 20 of our favorite email fundraising tips that we adapted for you from a recent online fundraising audit.

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Unethical Fundraising … Or Just Dumb?

The Agitator

Yesterday Roger wrote an eloquent plea for fundraisers to get serious about ethical issues in the business of fundraising … The Fundraising Ethics Gap. I assume he meant to exclude political fundraising, which seems to know no bounds whatsoever. I happen to lean Democratic, as least as perceived by Democratic fundraisers grasping at some shred of evidence from my past that I might be simpatico.

Ethics 87
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5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way! They build robust and very strategic fundraising programs! They have high overhead and don’t apologize for it!

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How To Convert Donors And Subscribers On Your Website

Care2

Yesterday on the Care2 Engagement Blog we discussed 20 of our favorite email fundraising tips that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions. 1. Incorporate a Prominent Donation Ask into Your Header. Add a prominent “Donate” button to the navigation or header area.