Newsletter: How Consumers Respond to Purpose-Led Companies ; To Find Your Next Partner Hit the Road ; Black is Beautiful, Let’s Drink to That
Selfish Giving
JUNE 10, 2020
I'm super-excited for our second book club ??meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
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