Great Fundraising Events: From Experience to Transformation
Great Fundraising Events: From Experience to Transformation
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Whether an event is for 50 or 5,000 people it must be meticulously planned.
The best fundraising events can snowball into global celebrations.
In 1983 the Susan G Komen Race for the Cure Series® saw 800 participants for its first 5K event. Now it’s become an annual event with over 1.5 million participants across 150 locations around the world.
A successful fundraising event can drive your organization to new heights, recruit more donors or volunteers, increase awareness, and strengthen long-term relationships.
In this guide you'll learn
- What is and isn’t a fundraising event
- Understanding donor expectations and motivations
- Creating a supporter experience
- Event storytelling tips and examples
- Where the best event ideas come from
- Getting your board involved
- Using technology to your advantage
- Creating a donor centric event
- Design innovative fundraising events
About the Authors
Professor Adrian Sargeant is widely considered the world’s foremost fund development or fundraising academic. He is a Co-Director of the Institute for Sustainable Philanthropy.
Harriet Jones-Day is a Lecturer in Fundraising at the Institute for Sustainable Philanthropy. She holds a law degree from the University of Exeter and is a graduate of the Institute of Fundraising’s Certificate in Fundraising qualification program.