Selfish Giving

MARCH 14, 2017

Photo via KT on Flickr. Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

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Pam Moore

MARCH 17, 2017

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.

Energy 167

Energy Leadership Foundations Collaborations 167

The Agitator

MARCH 14, 2017

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.

Production 71

Production Nonprofits Retention 71

Care2

MARCH 16, 2017

I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “ What % Millennial Stereotype Are You.” 69 percent, as it turns out.

Nonprofits 70

Nonprofits Fundraising Fundraising 70

Selfish Giving

MARCH 15, 2017

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years. Or for as long as I've been consuming every bit of advice from Robert's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi ), the podcast This Old Marketing , and his book Experiences.

Nonprofits 124

Nonprofits Children Foundations Marketing 124

iMarketSmart

MARCH 15, 2017

A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Later on, my kids wanted Domino’s Pizza. Honestly, I don’t like their food. But after I ordered the pizza I realized that they treated me really, really well. It was a great experience!

Construction 56

Construction Fundraising Fundraising Food 56

The Agitator

MARCH 12, 2017

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use. In recent years, the question has migrated to the minds of more and more donors. Of course, there’s one school of thought that argues most nonprofits should be figuring out how to put themselves out of business.

Foundations 65

Foundations Nonprofits Nonprofit Management Retention 65

Ann Green

MARCH 15, 2017

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program. Of course, this doesn’t just include asking for donations. You’ll need to thank your monthly donors and stay in touch throughout the year.

Children 53

Children Fundraising Fundraising 53

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).

Associations 59

Associations Fundraising Fundraising Nonprofits 59

The Agitator

MARCH 16, 2017

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and also by those who favor more substance but feel too much substance doesn’t work well in the online channel.

Communication 51

Communication Fundraising Fundraising Marketing 51

iMarketSmart

MARCH 13, 2017

Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out. It all started with what seemed to be a simple question. I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned

Activism 49

Activism Charitable Organizations Management Fundraising 49

Kivi's Nonprofit Communications Blog

MARCH 14, 2017

In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report , we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the various questions we asked about communications effectiveness.

Communication 46

Communication Nonprofits Marketing Marketing 46

Selfish Giving

MARCH 13, 2017

This is awkward. Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures! It appears that Playboy readers couldn't imagine it because sales slumped over the past year. The decline was so steep that Playboy announced last month that it's returning to its rakish ways.

Nonprofits 113

Nonprofits Marketing Marketing Fundraising 113

The Agitator

MARCH 15, 2017

Two recent studies, one from Blackbaud and one from Merkle , put online fundraising’s share of giving in perspective. Merkle, looking at large nonprofits, gave online 15% of the direct response fundraising pie, while Blackbaud, looking more broadly at all charitable giving (with online giving from 5,000+ organizations), gave online fundraising 7.2% of the total charitable giving pie.

Fundraising 49

Fundraising Fundraising Nonprofits Marketing 49

iMarketSmart

MARCH 17, 2017

Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive. They also improve a donor’s lifetime giving and build a donor’s sense of “family” with the nonprofit(s) they remember in their wills and trusts. No wonder your competitors are out there trying to capture the hearts (and estate plans) of your supporters.

Nonprofits 45

Nonprofits Fundraising Fundraising 45

Kivi's Nonprofit Communications Blog

MARCH 15, 2017

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz!

Communication 46

Communication Nonprofits 46

EveryAction

MARCH 16, 2017

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

Environmental 53

Environmental Medical Foundations Governance 53

The Agitator

MARCH 13, 2017

It’s been 16 months since we announced The Agitator Data Liberation Crusade — a quest to make available fundamental data that’s of daily use to fundraisers free of charge or as near-free as possible. Our rationale for this Crusade aimed at benefitting both small and large nonprofits is explained in our post Fundraising Data and the Cost of Embalming an Elephant.

Fundraising 45

Fundraising Fundraising Nonprofits Nonprofit Management 45

Nonprofit Tech for Good

MARCH 12, 2017

2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar content.

Communication 105

Communication Nonprofits Technology Fundraising 105

Kivi's Nonprofit Communications Blog

MARCH 13, 2017

We want to hear your answers to these questions and more! Yep, it’s once again time for me to ask you to share your Day in the Life of a Nonprofit Communicator. We started this popular series in 2013 to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator. But now we need to hear from more of you, out in the field, doing your thing in order to keep this series going.

Communication 43

Communication Management Fundraising Fundraising 43

Kivi's Nonprofit Communications Blog

MARCH 17, 2017

Good Friday to you! Join me for some Mixed Links… Kivi and I will be at NTC in DC next week. Will you? Here are 10 Conference Hacks to Help You Crush Marketing Event Attendance. And CauseVox also shared some conference advice in Attending NTC? Read These 4 Networking Tips Before You Go and #17NTC: A Fundraiser’s Guide To Getting The Most Out Of NTC.

Communication 40

Communication Nonprofits Marketing Marketing 40

Kivi's Nonprofit Communications Blog

MARCH 16, 2017

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment.

Marketing 40

Marketing Marketing Nonprofits 40